The paper “ Business to Business Marketing Addressing the TCL, Connections between Time Dimension and Success Variables in B2B Relationships” is a convincing variant of case study on marketing. The report addresses the recommended marketing mix, importance of related variables and networks and recommended approach to the organization of salesforce. 2.0 Marketing mix The changes in TCL’ s marketing can be addressed using the 4P framework. This shows that in order to maintain a competitive position, the decisions for marketing will be analyzed on the basis of the four categories which include; product, price, place or distribution, and promotion.
Through the application of the marketing mix, the management will be able to control these variables for better customer satisfaction in their market target. It is recommended that the attempts by the firm to generate a response that seems positive to the firm in terms of the target market are accomplished through the blending of the four variables of the marketing mix in an optimal way (The Times 100, 2012). 2.1 Product Product, in this case, involves the services that TCL offers to the consumers.
The range of the services offered by TCL and how the services are utilized is a marketing mix function. It is suggested that the firm should extend its services to cater to fluctuations that are seasonal such as the economic downturn and also to match with the competition. On the other hand, the firm may consider repositioning of its services in case of expansion in order to make the services more acceptable to the new target markets. The use of modern methods of advertising such as PR advertising will fit in TCL as it maintains goodwill among the clients and it will be a great tool for reaching existing clients and potential client base.
It will not only be a public eye but it will maintain and build TCL’ s brand image and also its identity (Quick-MBA, 2009). 2.2 Price The decisions made on pricing should put into consideration the profit margins and the response of various competitors on probable pricing. As the price of the services offered by the firm is essential in the determination of the value of its sales, it more likely determined by the perception of the clients in order to make a profit and at the same time retain the clients and earn more.
It is suggested that the firm will periodically research the opinion of the consumers on the pricing of their services as this will indicate as this will clearly tell how the clients value the services they are looking for as well as what they are willing to pay for the services. This is because the pricing policy in the firm is expected to vary according to circumstances and time.
Thus upon doing this then doing this, TCL will be able to maintain their clients and at the same time be able to fetch more clients on the grounds of understanding their needs (Dunay, 2012).