The paper “ Business to Business Marketing - Shift from a Straight Rebuy to a Modified Rebuy, Segmentation, and Positioning as Great Aspects of Marketing Strategy” is a thoughtful variant of assignment on marketing. Forecasting techniques in business marketing can be classified into two. They are quantitative and qualitative. Here quantitative methods are split into two. One is a time series and the other is explanatory. Time-series forecasts are based on data. In this technique, data is used as input of forecasting data. This technique was used conventionally for evaluating the effect of marketing activity on brand awareness.
It is simple in its practice for accuracy over the short term. In this case, if a business marketing manager has to forecast the monthly sales data, he must use a 12-month average where the forecast for the coming month is the average of the past year. Each data point has equal importance in making the forecast. The problem in this forecasting technique is that the simple average method will not always work effectively due to seasonal change. In that case, exponential smoothing technique is useful.
In this technique, importance is given on the most recent data than on the historical data. If there is a shift in the data recent observations are used to build the forecast. These two forms of forecasts are usable in software like Excel. This is the main advantage of time-series techniques of forecasts. They are very simple to understand and cheap and are used in consumer goods marketing. Explanatory forecasting techniques reveal changes in sales. Also, it shows the change in brand awareness, new registration etc. 6. For a strategy to succeed, individuals in a company must understand and share a common definition of a firm’ s existing business concept.
For example, ask any employee at Dell and they will tell you about the "Dell model" that sets them apart from competitors. A critical component of a business model is the core strategy. Describe the key elements that are involved in setting a core strategy. http: //www. watsonwyatt. com/asia-pacific/topics/htrender. asp? ID=16508 http: //www. 1000ventures. com/business_guide/im_leadership. html This Coursework About Course Called Business to Business MarketingEach and every individual working in a company is bound to be a part and parcel of it. They must represent the firm and be aware of its business concept and strategies.
Then only the company and its strategy become successful. Analyzing a successful company’ s profile it could be seen that the company exhibits a business model of which the critical component is the core strategy. Multinational companies like Microsoft, IBM and Baxter have developed a model of their own and the very model is their core strategy in business marketing. The main elements in setting a core strategy are identified as upbringing employees’ skills by means of applying human capital strategies and establishing competency models and inventing the technique for leadership development.
The organizational structure of the company must be well designed and performance management should be made effective and rewarding the achievements of the employees. A culture should be imbibed in them by setting up core values so that the employees shall be committed to the company. Frequent inquiry regarding the welfare of them will naturally boost the company’ s profile.