Business Venture: Second Coffee Shop - Example

The paper "Business Venture: Second Coffee Shop" is a great example of a business plan. This business plan is directed towards the establishment of a coffee house named Coffee for You at the financial hub of New York, which is Wall Street. The business plan includes a thorough market analysis of the potential for the proposed coffee house, which includes sections of market potential, market needs and trends, market segmentation, sales estimate, and product segmentation. Thereafter, the marketing plan for the coffee house has been provided, which involves a thorough analysis of the competitors, suppliers, customers, advertisement strategy, and price adjustment strategy.

Subsequent to that, an environmental evaluation has been conducted, which includes PEST, SWOT, and competitor analyses on the basis of a perceptual framework. This forms the groundwork on the basis of which the favourability of operations for the coffee house can be assessed. Lastly, a financing plan for the coffee house has been done, which includes the cash flow analysis, cost breakdown, and break-even analysis. Coffee for You ‘Coffee for You’ is set to be operational in January 2016 if all project plans are executed on schedule.

The highlight of the coffee shop is that it is the first authentic gourmet coffee house to be set up in this region. The coffee shop will be offering a customized coffee-making facility to the customers whereby the latter will be able to sip coffee of their own choice by selecting the coffee beans, the flavor, texture, and brewing method. The interior will have a vintage look with antique-style wood furnishings and artworks adorning the walls. Silver-plated crockery especially brought from England will be used to serve coffee and other eatables to customers.

Such a vintage look will be set in order to appeal to high-profile clientele. The coffee house will be facing intense competition from rival companies such as Costa Coffee and Starbucks, however, the managers believe that the competition can be beaten through a competitive pricing strategy and the unique selling points of the coffee house. Mission The primary mission of Coffee for You is to provide a highly customized, gourmet coffee experience to the customers in a luxurious yet aesthetically appealing vintage environment.

Vision The managers of Coffee for You will strive to provide coffee products and associative services to customers that are unmatched in terms of quality, quantity, price, and experience.