Essays on Green Marketing and CSR Coursework

Download full paperFile format: .doc, available for editing

The paper "Green Marketing and CSR" is an outstanding example of marketing coursework. Companies and organizations are currently in a business environment which seems to be more committed to various societal issues. This has in a way forced them to embrace both green marketing and corporate social responsibility. The reason is that the stakeholder’ s expectations in regard to sustainability and environmental protection seem to be increasing. Consumers on the other hand also want to purchase from organizations which are Eco friendly and that manufacture sustainable products (Siegenthaler 2010). Also, the employee’ s management styles of the environmental companies are well appraised and acclaimed.

Also, both the international and nations legislations seem to be getting tougher in regard to environmental care (Rodriguez-Ibeas 2006). In reality, the general public seems to be greatly concerned with the various environmental issues that tend to have a direct influence in a similar direction to economics as well as all other aspects of the company’ s environment (Rodriguez-Ibeas 2006). Brorson and Larsson 2006 have asserted that organizations and companies need to integrate environmental care that is green marketing and CSR in all their operations based on the fact that they are operating in a global and more competitive environment as compared to the earlier days. The care for the environment dates back to the publication of The population bomb published by Paul Ehrlich back in the late 1960s and also the limits to growth published in the early 1970s by Club of Rome (Ramirez 2012).

Ever since there has been a widespread and ongoing ecological awareness in the society and thus the introduction of the concept of sustainable development.

There are three trends that have been enlightened on that is the warning of the scarce resource, loss of diversity and the reasons behind global warming and the negative impacts of global warming (Narga 2010). Over the last few years, this concept has become core issues and they have been spreading in a greater number of countries and companies all over the world (Tjarnemo 2001). Thus with the widespread of this issue has made a great number of people aware of the fact that they have a responsibility in caring for the environment and making sure that they give back to the society and at the same time they will achieve certain benefits is in terms of sales and reputations. Most organizations now tend to consider their short term and long term impacts on the environment and its associated resources.

Thus they tend to adopt their processes and businesses according to the environment, the consumer demand as well as to the legislation (Berhput 2012). As cited by Miles and Covin 2000, economic, social and global environment since the year 1990 have resulted in a company’ s environmental performance being important aspects of the company’ s reputation.

Companies are often rated on how they have performed in regard to the protection of the environment through activities such as carbon emissions. Companies with high carbon emission need to implement measures to reduce them to considerable levels so as to reduce global warming. In the current marketing environment, the natural environment is seen as being an essential area for competition and the economy. Ecological issues that relate to energy, pollution, waste and natural resources usually offer both comparable constraints and opportunities for companies.

And thus they are changing the competitive landscape in various industries (Shrivastava 2007).

References

Berkhout, F 2011, ‘Adaptation to climate change by organizations, Wiley Interdisciplinary Reviews: Climate Change, vol. 3, no. 1, pp. 91-106.

Coda, V, Minoja, M & Zollo, M 2010, ‘Stakeholder cohesion, innovation, and competitive advantage,’ Corporate Governance, Vol, 10, no. 4, pp. 395-405.

Davies, J., Douglas, A., & Douglas J 2010, ‘Differentiation for competitive advantage in a small family business. Journal of Small Business and Enterprise Development, vol. 17, no. 3, pp. 371-386.

Doyle, P & Stern, P 2006, Marketing management and strategy. Prentice Hall, Harlow.

Grant, J 2007, The Green Marketing manifesto. John Wiley & Sons, Ltd, Padstow.

Hall, R 2006, ‘A framework linking intangible resources and capabilities to sustainable competitive advantage,’ Strategic Management Journal, vol. 14, no. 8, pp. 607-618.

Kotler, P. & Armstrong, G 2009, Principles of Marketing (13th edition), Prentice Hall imprint of Pearson, New Jersey.

Laufer, W 2003, ‘Social Accountability and Corporate Green washing,’ Journal of Business Ethics, vol. 43, no. 3, pp. 253-261.

Nagra, V 2010, ‘Environmental education awareness among school teachers. Environmentalist, vol. 30, no. 2, pp. 153-162.

Oliver, R 2000, ‘Sustainable competitive advantage?,’ The Journal of Business Strategy vol. 21, no. 6, pp. 7-9.

Porter, M 1985, Competitive advantage: creating and sustaining superior performances. Free press, New-York.

Ramirez, G 2012, ‘Sustainable development: paradoxes, misunderstandings and learning organizations,’ The Learning Organization, vol. 19, no. 1, pp. 58-76.

Rodríguez-Ibeas, R 2006, ‘Environmental Product Differentiation and Environmental Awareness,’ Environmental and Resource Economics, vol. 36, no. 2, pp. 237-254.

Shrivastava, P 2008, ‘Environmental technologies and competitive advantage. Strategic Management Journal, vol. 16, no. 1, pp. 183-200.

Siegenthaler, J 2010, ‘How green are your customers?,’ Supply House Times, vol. 53, no. 4, pp. 41-42.

Tjärnemo, H 2001, Eco-marketing & Eco-management – Exploring the eco-orientation – performance link in food retailing, Lund Business Press, Institute of Economic Research, Lund.

Download full paperFile format: .doc, available for editing
Contact Us