Essays on Canberra Airport Business Strategies Case Study

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The paper "Canberra Airport Business Strategies" is an outstanding example of a business case study.   In Australia, airports are part of key critical national infrastructure. Airports move people and cargo to different destinations in the country and beyond. They support economic development and commercial activity, enable responses to crises and emergencies in a timely manner, and at the same time provide the infrastructure that helps in protecting the country. Due to these important functions that airports play, it is of national interest that air transportation sector members and stakeholders develop an internal capacity which is sustainable for purposes of operational resilience.

It is imperative for cargo, non-hub, commercial service, reliever and general aviation airports to ensure continuity of their operations as disruptions lead to massive inconveniences and losses. Canberra airport is one of the airports in Australia that is of strategic importance to the air transport industry. Just like any other airport, Canberra airport faces strategic challenges as far as climate change is concerned. Although this is the case, the airport has been and continues to institute responses in ensuring that it remains competitive in the industry and have a business future.

This essay discusses climate change and a sustainable business future for Canberra airport. In this context, this essay will discuss in an extensive manner the current state of Canberra airport, strategic challenges to its sustainability, major stakeholders and the strategic responses to climate change. Arguments will be supported by relevant academic sources. Canberra airport was set up in 1927 remaining in the public sector until its privatisation in 1998 when Canberra born Terry Snow purchased it (Brown 2014, p.

235). The privatisation of the airport saw general aviation precinct expansion, passenger terminal upgrade, runway widening and building of new freight facility. It then began on ambitious projects of constructing Majura and Brindabella business parks which have since seen extensive development. It opened a new terminal covering 55,000m2 including 10 passenger aerobridges, 6 baggage carousels, 3300 car parking spaces and 34 check-in counters in March 2013 (Canberra Airport 2014). Due to the significant projects it has undertaken in the recent past, Canberra airport now plays a key role as a national transportation hub, retail destination and commercial business park.

Canberra airport has two main runways served by Tiger Airways, Brindabella Airlines, Virgin Blue, and Qantas Link. It has direct flights to Melbourne, Gold Coast, Brisbane, Hobart, Sydney, Adelaide and Newcastle (Acil Allen 2011). The major airports in Australia including Canberra are essential mechanisms of economic infrastructure which drives investment, employment and income at local, state and national levels. Airports are not only freight movements, domestic and international travellers’ hub, but they are also centre of a myriad of business and workplace for thousands of direct employees.

Therefore, it is critical for airports management to ensure ease of access to and from the airports for the realisation of the end-to-end value chain as journeys never end at the airports. Airports provide vital general and commercial aviation backbone that connects people and communities across the nation’ s remote, rural, and urban localities (Corzine 2013, p. 5). Owing to the vital function in the lives and livelihoods of Australians, private and public aviation entities prolonged, extended or loss of function and capacity at any airport facility poses momentous community, national or regional threat.

The Australian economy and its citizen's way of life depend on crucial and uninterrupted aviation sector hence airports are vital to that imperative. At the moment, access to Australian airports by land transport is a little problematic. Over the last decade, there has been rapid growth in the airport traffic passenger which has strained land transport to airports because investment and planning have not kept pace with the growth of airline passengers. Urbanisation has contributed to the demand for road networks that surround airports.

This has led to massive road congestion to and around airports precincts. In some instances, rapid growth in airport traffic is aggravating problems with current bottlenecks played in large part by commuter and other non-airport traffic flows in major Australian cities traffic networks.


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