The paper "Analysis of BHP Billiton Company" is a perfect example of a business case study. Market assessment involves the evaluation of the capability of a new idea related to business, new product, or new investment. It, therefore, entails the analysis of the environmental forces, competition, entry barriers, and trends of market, opportunities, as well as constraints and Company resources. The report under consideration involves the analysis for BHP Billiton Company regarding its SWOT analysis and as well evaluation of Singapore as a potential host market for international expansion using the PESTEL analysis. Analysis of BHP Billiton Company BHP Billiton is a diversified natural resources company involved majorly in the exploration and production of minerals.
Their primary area of focus includes oil and gas, nickel, iron ore, aluminum, metallurgical coal, manganese, and energy coal, with further dealings in gold, uranium, zinc, lead, diamonds and silver (Gillespie 2007). It comprises of both BHP Billiton Plc and BHP Billiton Ltd. The company deals globally with exceedingly 100 operations in 25 countries. The headquarters for the company is in Melbourne, Australia and offers employment to more than 41,000 people. SWOT analysis involves the identification of an organization‘ s strengths, weaknesses, opportunities, and threats.
The model, therefore, assesses what an organization is capable of doing and those that it cannot do as well as its potential opportunities (Jurevicius 2013). Strengths The company enjoys a stronger market position in the metal and mining industry since it has got a global presence with operations exceeding more than 100 in 25 countries. Its organizational structure has enabled it to operates and manages mineral resources all over the globe profitably. The company has diversified streams of revenue regarding geographies and business lines.
It has got nine business segments through which it generates revenue including iron ore, metallurgical coal, petroleum, base metals, energy coal, aluminum, manganese, stainless still materials and diamonds and specialty products. The diversified income source shields the company against adverse market conditions.
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