The paper "Contribution of the Internet to the Growth of Car-Sharing in Cities" is a great example of a marketing case study. Car sharing is a practice that originally started in both small and big families. Families communally used a few vehicles to help cut on the cost of fuel and maintenance. This venture, due to its numerous benefits, has taken hold, with different firms purchasing large fleets of vehicles and hiring out transport services to people. The expansion of the initial market of this business was slow; however, the power of the internet as a marketing tool has exponentially increased it in big towns and cities.
With the intensive rollout of the internet in many cities, many people have learnt the numerous benefits of car-sharing and have joined the market to enjoy car services without purchasing one Governments and the Use of Internet in Car-sharing Countries like Germany and the USA have the potential for manufacturing many vehicles. However, due to the negative impacts of vehicles on the environment, the governments, through their leadership are spearheading campaigns to help save the environment through car sharing.
Huge populations have moved to major towns like Munich and New York, thus putting a lot of pressure on the transport systems since most people want to purchase vehicles for convenience (Sheth et al. 2001, n. p). Due to the increased internet connectivity in towns like Munich and New York, there has been a great success in reaching the entire town populace through social media, electronic mails and websites (Masci 2000, pp. 76). The widespread use of the internet in these cities has helped the respective governments to educate people about the dangers of carbon emissions.
These governments have managed to fund and launch many websites that educate and enlighten people about the fatal effects of car emissions and the need to consider car-sharing and public transport system. They have also been able to reach many people and enlightened them on the economic benefits of owning a few cars. For instance, embracing car-sharing helps in saving on parking space, reduction on fuel used, reduced congestions on the roads, getting full satisfaction from the vehicle services without having to purchase one and lowering the emission rate (Hofacker 2001, pp. 203). Governments in big cities have increased internet connectivity and set up many interactive and easy to use websites.
This has resulted in increased growth of car-sharing services. They have also launched ministries and state corporations aimed at teaching the populations about environmental awareness and giving benefits accrued from embracing car-sharing practices. The governments of Germany and USA have also used the internet to publicize their policies on the use of vehicles that are not roadworthy, the fines accompanying the use of vehicles using fossil fuels and emitting poisonous gases and the benefits of good environments to the people.
These stringent measures have made city dwellers, for instance, those in Munich and New York opt for car sharing as a preferred means of transport. Many governments also publicize the numerous schemes offering car-sharing service in large cities through the internet. Government online portals advertise car-sharing schemes. This practice has increased the number of car-sharing subscriptions and use, thus reducing strains and congestions on the roads (Juon et al. 2012, pp. 27).
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