The paper "Carbon Tax: Promotions Management" is a delightful example of a term paper on marketing. Kim Media is an advertising agency whose core service is to design advertisements for various organizations and ensure that this information has reached the target audience at the right time and in the right form. This firm has been contracted by the Australian federal government to create awareness of the newly introduced carbon tax among all stakeholders in the business environment. It is charged with the responsibility of ensuring that people have not only known of the existence of this tax but also have accepted it and are willing to play their part in ensuring that it is effectively implemented.
This is a great task that requires that the firm comes up with strategies that will ensure that all communication objectives have been achieved (Trevor, 2009). In the recent past, global warming and climate change have been on the rise, thanks to the increase in the use of carbon as the main source of energy in the production of goods and services. This has had negative impacts on the environment especially the fact effects of climate change.
Low land regions have been submerged as a result of the rising of the sea level due to the melting of polar ice sheets. Moreover, desertification is becoming a norm in parts of the world. Areas that border arid regions are slowly being transformed into deserts because of reduced precipitation which is a result of global warming. It is for these reasons that the government decided to introduce a levy that will discourage people from using carbon as the main source of energy (Young, 2010). This tax has not been mutually accepted by the public for a number of reasons.
The main reason for this reluctance is misinformation concerning the tax, it is cost and benefits associated with it. Many people have been made to believe that this tax is just but a mechanism being used by that government to get money from the public. Others are claiming that the tax has no benefit and that if there are any, they are so insignificant that it is not worth paying tax for them.
In this report, Kim Media highlights and explains how it is going to use various media to educate the public about this tax, influence their interest and ensure that they have developed a positive towards carbon tax as the most appropriate mechanism of reducing the emission of greenhouse gases, hence saving our environment. 2.0 Introduction Over the years, the amount of carbon dioxide being emitted into the atmosphere has been increasing. This trend has posed a great danger to the environment mainly due to the greenhouse effect that these high levels of carbon dioxide have on the earth's surface.
This has caused a persistent increase in the temperatures of the earth’ s surface, a phenomenon known as global warming. Global warming is not favorable to the environment because it causes changes in climate, melting of polar ice thus endangering the lives of people living in low land areas among other negative consequences.