Essays on Integrated Marketing Communication Plan: Australian Government Carbon Tax Research Paper

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The paper "Integrated Marketing Communication Plan: Australian Government Carbon Tax" is an excellent example of a research paper on marketing. Due to the fact that Australia’ s electricity is generated by burning coal, Australia carbon pollution per person is the highest among other developed countries, it is for this reason that the federal government established the multiplicity climate change committee to investigate ways of implementing a carbon pollution price and agree on how climate change effects could be handled. The outcome of these deliberations was a plan on clean energy with carbon emissions as the core price, Ricci, (2011). In a bid to reduce its carbon emissions to 5% below the 2000 levels by 2020, a voluntary international agreement target on carbon level reduction, the Australian government has announced that come 1at July 2012, it will introduce a carbon tax for its citizens, (Siriwarden et al, 2011). A carbon tax may be described as an environmental tax made on emissions of carbon dioxide plus other greenhouse emissions.

The main aim of a carbon tax is to reduce Gas emissions thus minimize climate change effects. The carbon tax is usually charged on the use of fossil fuel such as petroleum, coal and natural gas that produces carbon when burnt.

The main aim of a carbon tax is to reduce greenhouse gas emissions thus minimize climate change effects, Dong & Whalley, 2009. The tax is intended to commence on a fixed price of $23 per tonne of carbon equivalent (CO2-e) then transform to a market-based emission trade scheme within three to five years, Gillard, (2010), cited Nordhaus, 2011. The carbon tax will impose costs on high carbon polluters, a cost that will reflect on higher-end prices for some products.

Treasury estimates an average family paying a$9.90 extra per week during the first year of its introduction. Treasure modeling on the impact of pricing carbon on household expenses 1.2 History surrounding the implementation The international climate change framework of the agreement is the United Nations Framework Convention on climate change of 1994. It stated that its ultimate objective was to stabilize greenhouse gas concentrations in the atmosphere at a level that would prevent dangerous anthropogenic interference with the climate system, (UN, 2009), cited Nordhaus, 2011. The Kyoto Protocol of 1997 implemented this framework convention whereby both emerging and high-income economies agreed to limit emission form 2008-2012 periods.

Developing countries were not included in this agreement thus causing discord among the member countries, Nordhaus, 2011. 1.2.1 The Copenhagen Accord The 2009 Copenhagen conference aimed to negotiate a succession agreement for the post-Kyoto period which led to the Copenhagen Accord, (UN 2009), cited, Nordhaus 2011. This accord adopted a limiting target in the increase of global temperatures and states “ recognizing the science new that the increase should be below 2 degrees Celsius.  

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