The paper "Creating an Image on Carbon Tax" is an outstanding example of a case study on marketing. The Australian government has held a conference after the conference in their bid to tackle the high carbon footprint in the country; Australia aims at reducing the current emissions by 5% by the year 2020. After years of push and pull, the Australian Labor Government made public the policy advocating for a green future in July of 2011. The document proposed the introduction of a carbon tax by the 1st of July 2012 as a way of ensuring a secure future of clean energy (Harry 2011).
The policy was followed by widespread opposition from industry leaders in their 8th November anti-tax campaign. The labor government has proposed a balance of carbon tax and a trading system placed at a fixed level of $23 per ton of carbon. The price will be paid for a period of three years pending the allocation of pollution permits in 2015. The government will maintain the use of price caps and price ceilings for another 5 years from 2015 so as to aid stability in prices.
Some of the people likely to be affected are airlines, steel and mining companies as well as energy companies. The Australian government hopes to reduce its dependence on coal and suffice it with renewable energy so as to reduce its reliance on fossil fuels and thus reduce the effects it has on climate change (Beatley 2000). Australia is responsible for 1.5 percent of the global carbon footprint. It is considered the greatest per capita emitter since it depends on coal to produce electricity. Target Audience Segment Analysis The target segments of this advertisement are businesses and households.
They are responsible for almost all the carbon emissions in the air. Families and businesses need to understand the way in which they contribute to the carbon footprint in air and their role in reducing emissions. At the household level emissions originate from electricity generated from coal, sewages and gas emissions from their cars and other machinery. Every household will be required to pay $9.9 per week as carbon pricing originating from water, sewerage, and electricity. Households should expect a $ 1 dollar rise in food, $.3.30 per week rise in electricity cost and $1.50 on average in gas costs.
More than half of the revenue generated from carbon emissions is supposed to be spent on compensating homes. Households will be compensated at an average of $10.1 per week (Pineda 2012). Businesses using energy regularly will be most affected by the carbon tax policy. This refers to manufacturing companies using coal and electricity as the chief source of energy such as mining companies, airlines, and motor vehicle manufacturers, steel making companies and energy-producing companies.
They have to be actively involved in the carbon emissions reduction plan for it to be effective. Literature review Global warming is the average rise in the temperature of the atmosphere due to several reasons. One of the major reasons is due to the release of greenhouse gases like sulfur IV oxide, nitrogen, and carbon.