• essayintl.com >
  • Report >
  • Google - General Environment, Industry Environment, Competitors, and Internal Environment Analysis

Essays on Google - General Environment, Industry Environment, Competitors, and Internal Environment Analysis Report

Download full paperFile format: .doc, available for editing

The paper “ Google - General Environment, Industry Environment, Competitors, and Internal Environment Analysis” is a worthy example of the report on marketing. Google Inc. commonly known as “ GOOGLE” is a global technology company focused on improving the ways in which its users connect with information. The company generates revenue primarily from its online advertising. The company’ s business mainly focuses on areas like search engines, advertising, operating system, platform, and enterprises. Businesses use their Ad Words program to promote their products and services to a specific targeted audience. In June 2011, the company launched Google+, a way to share online.

As of August 2013, over 1.4 billion people had joined Google+. The company maintains an index of websites and makes it easily available to its users through its search engine. Advertising includes Google Search, Google Display, Google Mobile, and Google Local. It was in April 2000 the company became the world’ s largest search engine with an introduction of over billion-page index. It was only within two years after becoming public that the stock up-folded four times its value. Its yearly revenue on an average is over 10 billion US$ and the company’ s worth is over 150 billion US$.

A net income of over US$ 900 million was recorded in the last quarter. Google’ s Android mobile operating system is going strong, and so is its YouTube property. The company is going strong in terms of financials and other relevant however the sharks have to go strong and Silicon Valley companies need to keep moving, or they wind up being crushed and incur heavy losses. Here is a rundown of what the company has to focus on and overcome to avoid the company becoming stale. The company has to deal with the significant growth of social networking sites like Facebook, the company has recently launched its +1 social affinity feature, however it still lags far behind when compared with features and popularity that Facebook had developed. Google has to circumvent the obstacles that China is throwing in its path.

References

9.0 REFERENCES

Berkman, H. & Gilson, C. (2001). Consumer Behavior Concepts and Strategies, Kent, Boston

Brassingto, F. and Pettitt, S. (2006). Principles Of Marketing, Fourth Edition. Essex: Pearson Education Limited

Bateman, T. & Snell, S. (2004). Management: The New Competitive Landscape. 6th Edition, McGraw Hill, New York

Cook, D. & Dave, D. (2004). Structural element of service quality product. International Journal of Business Performance Management, 6 (2), 189-207

Chrisan, P. (2001). Marketing: A Behavioral Analysis, McGraw – Hill. New York

Czinkota, M.R. & Ronkainen, I. A. (2004). International Marketing, 7th edn. South-WesternPublishing:Australia.

Cateora, P.R. & Mary, C. G. & Graham, J.L. (2009). International Marketing, 14th edn. Irwin: McGraw-Hill.

Firoziyan, M., Hasangoli, T. & Stiri, M. (2009). Investigation of the effectiveness of the services on different processes affecting consumer decision. Commercial Management Magazine, 1 (3), pp.125-146.

Fletcher, R. and Crawford, H. (2011), International Marketing: An Asia-Pacific Perspective, PearsonAustralia.

Gooderham, P. & Nordhaug, O. (2003). International Management Cross-Boundary Challenges.Blackwell Publishing

Hamilton, J., Knouse, S. and Hill, V. (2009). Google in China: A Manager-Friendly Heuristic Model for Resolving Cross-Cultural Ethical Conflicts. Journal of Business Ethics. 86 (2): 143-157

Ireland, R. D, Hoskisson, R. E, and Hitt, M. A, (2007). Competing for advantage, Cengage Learning

Jeffrey S. (2003). Strategic Management of resources and relationships,John Wiley & Sons, Inc

Laric, V. & Lynagh, M. (2009). The New Marketing, IMC and the role of Online Promotion, Proceedings of ASBBS, ASBBS Annual Conference: Las Vegas, 16 (1)

Luther, W. (2011). The Marketing Plan: How to Prepare and Implement It, Fourth edition, AMACOM Div American Mgmt Assn

Stettinus, W., Robley Wood, D., Doyle, L., and Colley, Jnr. (2007) How to Plan and Execute Strategy. McGraw-Hill., Maidenhead

Download full paperFile format: .doc, available for editing
Contact Us