Essays on General Environment Analysis of McDonalds Case Study

Download full paperFile format: .doc, available for editing

The paper "General Environment Analysis of McDonald's" is a perfect example of a management case study.   This report has been designed to provide readers with in-depth knowledge of the marketing research case analysis of McDonald's. The report summarizes the general environment analysis which includes a detailed description of the border situation affecting the company including demographics, innovation, technology, etc. The report then highlights the internal environment analysis along with the attractiveness of industry with a detailed study on the competitor environment analysis of McDonald’ s in today’ s business scenario and internal analysis of McDonald’ s highlighting its capabilities, core competencies, value chain analysis, etc.

The report also evaluates a SWOT analysis of the company to find its internal strengths and weaknesses along with future potential opportunities and threats. Further recommendations are provided on the basis of alternative strategies specifically for both long term and short term strategies can McDonald’ s can look to draw upon for ensuring long term sustainable growth of the company. Finally, a conclusion is provided to ensure both theoretical and practical knowledge is enhanced by the readers of the entire topic under study. McDonald’ s is a well-known brand and has been serving customers with high customer satisfaction for over half a century.

The company focuses on maximal customer satisfaction with the best quality food at competitive pricing. McDonald’ s is the world’ s best fast-food company in terms of its sales with more than 30,000 flagships serving the best quality burgers and fries in over 100 countries with its presence all across the globe. The company serves millions of consumers with over 31000 restaurants worldwide and employing over 1.5 million employees. It follows a franchise system of business model with around 70% business run on the franchisee and around 30% the corporation owns to others.

The greatest concern for the company is rising competition both from large giants like Burger King, Subway, Yum, Wendy’ s, etc along with small domestic fast food centers. Operating on a global scale with employees from different cultures and ethnicity attracts the risk of cultural differences within the organization. Further, the company strictly needs to adhere to various changing rules and regulations of the different countries and has to maintain strict rules of food and security reasons.

The economic slowdown has its own negative impact on the disposable income of consumers who as a result of the same spends less on fast-food, however, McDonald’ s need to ensure that sales in no means are comprised along with its quality food and the company can look to reducing prices of its products to maintain an equilibrium in its sales figures. Further, the company still has immense opportunity to set up its business in emerging economies of the world as market research in those emerging economies shows promising signs of the huge demand of fast-food in such regions and McDonald’ s through its greater brand loyalty and promotional activities can take advantage of the same.

It is to be further noted that there is no switching cost for the consumers in the fast-food industry, however, McDonald’ s has been very successful in ensuring a large portfolio of loyal customers who are more attracted to the products and services offered by McDonald’ s then its existing and potential rivals.

References

9.0 References

Better Business Bureau, . (2009). Charity Review of Ronald McDonald House Charities of Metro St. Louis. Retrieved April 24, 2014, from Better Business Bureau of Eastern Missouri & Southern Illinois, St. Louis, MO. Web site: http://www.bbb.org/charity-reviews/stlouis/children-and-youth/ronald-mcdonald-house-charities-of-metro-st-louis-in-st-louis-mo-4753.

Basham, M. (2010). Restaurants INDUSTRY SURVEYS. Retrieved April 24, 2014, from Standard & Poor\'s, New York. Web site: http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/showIndustrySurvey.do?code=rst.

Chidsey, J. W. (2009). Burger King Holdings, Inc.-Form 10-K. Retrieved April 24, 2014, from United States Securities and Exchange Commission, Washington, DC. Web site: http://www.sec.gov/Archives/edgar/data/1352801/000095012309038762/g20346e10vk.htm#113.

DeLorenzo, I. (2010). Fast Food Is No Longer All Bad Food. Retrieved April 24, 2014, from The Boston Globe, Boston, MA. Web site: http://www.boston.com/ae/food/restaurants/articles/2010/03/03/fast_food_is_no_longer_all_bad_food/?page=3.

Hessong, A. (2010). How to Calculate Manufacturing Efficiency. Retrieved April 24, 2014, from eHow.com. Web site: http://www.ehow.com/how_5523216_calculate-manufacturing-efficiency.html.

Mckinley, J. (2010). You Want a Toy with That? Retrieved April 24, 2014, from The New York Times, New York. Web site: http://www.nytimes.com/2010/11/04/us/04happy.html?ref=mcdonalds_corporation.

Kaczanowska, A. (2010). Soft Drink Production in the US-Major Companies. Retrieved April 24, 2014, from IBISWorld, Los Angeles, California. Web site: http://www.ibisworld.com/industryus/Majorcompanies.aspx?indid=284.

McDonald's Corporation, . (2009). Annual Report 2009. Retrieved April 24, 2014, from McDonald\'s Corporation, Oak Brook, IL. Web site: http://www.aboutmcdonalds.com/etc/medialib/aboutMcDonalds/investor_relations0.Par.6540.File.tmp/McD_2009_AR_Final_032910.pdf.

Samadi, N. (2010). Fast Food Restaurants in the US. Retrieved April 24, 2014, from Ibis world, Washington, DC. Web site: http://www.ibisworld.com/industryus/currentperformance.aspx?indid=1676.

Reddy, S. (2010). Additions to Midtown's Menu. Retrieved April 24, 2014, from The Wall Street Journal, New York, NY. Web site: http://online.wsj.com/article/SB10001424052748703567304575628750178015496.html?KEYWORDS=gourmet+burger.

Ruteri, J. M., & Xu, Q. (2009). Supply Chain Management and Challenges Facing the Food Industry Sector in Tanzania. International Journal of Business and Management, 4(12), 76. Web site: http://www.ccsenet.org/journal/index.php/ijbm/article/viewFile/3706/3764

Download full paperFile format: .doc, available for editing
Contact Us