The paper “ The Cooperation between Microsoft Corporation and the UN Refugee Agency” is a breathtaking example of a case study on the management. A case refers to a story that illustrates business management theories and concepts. This paper will analyze Microsoft cooperation and its partnership with UNHCR. The company tried to come up with methods of helping victims of a conflict such as the 1999 Kosovo conflict. This was to be achieved by the use of a particular skill and expertise. The analysis will focus on the following: Objectives of the stakeholders Their main problems Their concern Their views, both negative and positive Analysis of alternative solutions Recommended solutions To choose or refuse corporate social responsibility, there are several approaches used by corporations which include: Obstmetioist stance – the company does as little as it can so as to avoid responsibility Defensive stand – the company focuses legal but does not take into consideration of the ethical requirements Accommodative position – the company focuses on exceeding the minimum social necessities on certain occasions or on exceptional request Proactive position – the company acts in such a way that citizens in society actively seek opportunities to contribute. Capitalism under invisible hand theory suggests that firms or people that do things for their own benefit also benefit the community. 3.0 StakeholdersThe stakeholders of the Microsoft Corporation include employees, the members of the community, civil society, government, customers, and partners.
The partners include UNHCR, ELCA, and Compaq. The partnership with UNHCR started during the 1999 Kosovo crisis when UNHCR proposed a strategy for helping the victims. It suggested that Microsoft Corporation could help the victims of conflict by providing both the hardware and software technology where the refugee’ s details could be captured.
This was very helpful as most of the victims had already lost their identity documents. The partnership with ELCA came into existence when they were helping in the implementation of the mainstream version of the project profile. The company has grown its engagement since 2003 to what is now known as corporate citizenship. This comes with great benefits which include: improving public image, increasing media coverage, boosting employee engagement, attracting and retaining investors (Alson, 2010). 4.0 Stakeholders concernFriedman frequently asked whether the company was only to be responsive to shareholder’ s expectations for profits or did it need to take other factors such as the community around it.
This can be referred to as the corporate social responsibility where the society presumes legal, discretionary, ethical and economic expectations from an organization (Carroll & Buchholtz, 2003). Apart from other responsibilities, organizations should have both moral and ethical tasks of earning a fair return for a profit in their businesses. From the traditional point of view, both the stakeholders and owners should take the primary responsibilities of a firm. However, corporate social accountability entails broader requirements to the customers, employees, suppliers and the entire community. 5.0 Stakeholders objectives and viewsJean PhelippeCourtious, the then Chief Executive Officer of Microsoft in Europe, Middle East and Africa took the responsibility focusing to benefit the public by partnering with government, customers, stakeholders, and the local community to promote both social and economic growth.
This was great of him. It mainly ensured that the company addressed the challenges and opportunities that lied in the society. It also ensured that the knowledge involved everyone and spread across the world (Alson, 2010).