Essays on Apple Inc vs Sony - SAFE Analysis of the Business and Corporate Strategy Case Study

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The paper “ Apple Inc vs Sony - SAFE Analysis of the Business and Corporate Strategy” is an engrossing variant of the case study on business. Apple Inc and Sony have been performing favorably in their respective industries. The report will undertake a comparative analysis of the two forms firm and in this case, our two firms are apple and Sony. The establishment of Apple Inc dates back to the year 1976 while that of Sony dates back to the year 1946. Based on the analysis apple Inc seems to have a more foreseeable future as compared to Sony this is mainly based on the fact that the company seems to be more innovative and it also undertakes continuous research.

With this, they will be able to survive and thrive in the market for the next ten years. Future managers need to solve the challenges that are facing them in the implementation of the strategies they have put in place. This will ultimately ensure that they gain a higher level of profits to their competitors in the market. The leaders also need to ensure that they analyze the business in which they are operating in an effective manner.

By this, they will be able to solve challenges that may come their way and thus achieve the required level of success of their companies. IntroductionThis report sets out to analyze two real-life organizations that are; Apple inc. and Sony. The first aspect in the report will be brief background information of the two firms this will incorporate aspects such as the ownership, size, history, major products or services, major markets, and the scope of the business.

This will be followed by an evaluation of the performance of two firms since the year 2002 this will include the successes and the setbacks that the two firms have encountered in implementing the strategy in that period. A SAFE analysis of the current business and corporate strategies will also be analyzed and the likelihood of each of the firms being successful over the next ten years. In relation to this, a personal view will be offered on which of the two firms have the best prospect.

The report will also offer identification of the two major challenges that are faced by each of the firms in the implementation of their current strategies. A conclusion will also be offered for future careers as the manager from the comparative analysis of the two firms.

References

Apple Inc 2012, Apple corporate website, available at Accessed on 25th September 2012.

Barney, J 2001, “Is the resource-based "view" a useful perspective for strategic management research? Yes”, Academy of Management Review, 26 (1), p. 41-56.

DeWit, B & Meyer, R 2004, “Strategy: Process, Content, Context”, 3rd Edition, Thomson International Business Press, London.

Finlay, P 2000, “Strategic Management: An introduction to business and corporate strategy”, Prentice Hall, New Jersey.

Johnson, G, Whittington, R & Scholes, K 2011, Exploring Strategy: Text and Cases (9th Eds), Prentice-Hall, Sydney.

Kotler P & Keller K 2006, Marketing Management, 12th Edition, Prentice Hall, New Jersey.

Lynch, R 2000, “Corporate Strategy”, 2nd Edition, Prentice Hall, New Jersey.

Markides, C 2004, “What is strategy and how do you know if you have one?”, Business Strategy Review, 15 (2), p. 5-12.

Sony Corporation 2012, Sony corporate website, available at: Accessed on 25th September 2012.

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