The paper 'Service Package for the Aboriginal Hostels Limited " is a great example of a business case study. This study describes AHL Company which is owned by the Commonwealth and operates under the Australian Government’ s Department of Families, Housing, Community Services and Indigenous Affairs. AHL has eight regional offices around Australia with the head offices in Canberra. These offices are headed by an independent non-executive board of Directors. It employs more than 500 people and provides about 8,500 meals daily and 2900 beds every night in Australia. The Company provides various service packages such as the provision of supporting facility which includes a plane for travelling.
The other service is the facilitation of goods to customers and information regarding medical services or the environment. AHL also provides both explicit and implicit services to indigenous Australians. The Company above has effectively attained its competitive advantage by the use of Michael Porter’ s differentiation strategy of competitiveness. This is because the company has been involved in making intangible services more tangible for example where it provides accommodation to people with special needs and enabling them to live independent lives in the community.
AHL is a company that intends to provide its customers with a home away from home in terms of services and keeping the environment conducive. This is where all hostels allow families and other visitors to visit with no restrictions. The company also provide both indoor and outdoor recreational areas to make their customers feel at home. One of the recommendations for AHL is that it should improve the management of its demand and capacity. The second recommendation is that AHL should try to reduce some of the Directors on the board to about five; one Director should manage two regional offices.
The final recommendation is that AHL should aim at attracting foreigners who bring in new ideas and development. “ Service Package” for the Aboriginal Hostels Limited The service package provided by Aboriginal Hostels includes a bundle of goods and services that comprise of information provided by the environment around the Hostels. There are five features showing the provision of the services of the Hostels. One of the features is the provision of supporting facilities for example in order to travel to the hostels, a plane is needed which is provided by the AHL.
Stipanuk (2006) describes that residents are provided with internet services are allowed to book flights or search for important information from the internet for example about the medical services provided. AHL service package also includes enabling people to acquire necessary goods and services. Provision of a variety of services is an important aspect as it attracts more customers and retains them (Stipanuk 2006). The service package of Aboriginal Hostels Limited also consists of various sections which include the provision of accommodation to indigenous Australians who needed a place to live when either travelling, due to educational purposes, medical and employment purposes.
The other services provided by Aboriginal Hostels include the provision of accommodation to homeless people facing life circumstances. Explicit services are provided by AHL, for example, people being accommodated there for medical attention such as renal diseases where patients feel relaxed once the pain is gone. Implicit services provided by AHL include acquires the status of a degree to people being accommodated for education purposes.
Indigenous youths are also provided with implicit services as they are encouraged to learn life skills such as cooking, cleaning and other domestic activities.
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