Essays on Strategic Planning in the Australian Sugar Industry Assignment

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The paper 'Strategic Planning in the Australian Sugar Industry' is a perfect example of a Macro and Microeconomics Assignment. As per the speaker, the sugar cane is tested once received in the factor. The process starts with weighing the sugar cane and then crushing them to get the juice. Thereafter, the sugar content is analyzed by measuring the sugar through polar imagery. In this process, the sugar solution is held against a beam of light to understand how much light is being twisted through the solution. The density of the juice is also measured to find out the impurities and pure sugar content.

This process is further calibrated with the new-infrared Spectrophotragpy, wherein an infrared light beam is passed through a sugar cane to analyze the reflection of the cane from the back. This helps in understanding the sugar content and the impurities in the sugar cane, the fiber content as well as the amount of dirt inside the cane, without having to touch the sugar cane. This rightly points out that the sugar industry is taking proper steps to provide quality assurance to its customers.

The industry is utilizing modern technology to select only high-quality sugarcane to produce quality sugar products. This has helped the sector in raising its quality barometer with regards to price rise. Further, this also helps the industry in producing sugar at varying quality with different price tags, something that was unheard of till a few years ago (Windle 2003). Another major development that has resulted due to this development is the growing demand for branded sugar. The growth in technology and quality assurance has given added impetus to the organized sugar sector.

Further, selling quality products has increased the reputation of the sugar companies as well and has helped them in getting corporate clients. The farmers have also benefitted as they are able to claim for better prices for their produce (Milford 2002). Thus, overall, focus on quality assurance has become a win-win situation for the farmers, the mills, stock owners, and of course the consumers.



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