The paper 'Aquarius Advertising Agency - Organization Structure" is a good example of a management case study. Aquarius Advertising Agency is in a dilemma. Its traditional organizational structure does not allow organizational effectiveness or efficiency; there is a conflict of interest in performing the functions in the organization. The hierarchical structure of the organization creates many levels of management that hinder effective communication and result in a slow approach to issues. Many informal contacts between the clients and specialists in the agency end up calling for a formal problem-solving approach. In so doing, many resources of the company are lost through repetitive functions and unplanned commitments.
This paper analyses the existing organizational structure at Aquarius Advertising Agency. The possible problems that result from the structure of the organization are discussed in detail. The manner through which the organization structure hinders organizational effectiveness is also outlined. Recommendations for a proposed new structure and its operations are also discussed. Finally, the whole process is summarized in the conclusion that echoes the theme of the assignment. Introduction Aquarius Advertising Agency offers plans that are customized for the content of advertising (layouts and slogans) and plans that are complete for media (e. g.
TV, radio, billboards, internet, newspapers). Apart from this service, Aquarius Advertising Agency is involved in support services for distribution and marketing research in determining the effectiveness of advertising. The activities of the organization are organized in a traditional manner which hinders organizational effectiveness in the delivery of services. The organization structure as depicted in Exhibit 3.22 is very hierarchical (Daft, 2010). The hierarchical structure of the organization has its own disadvantages that affect the execution of functions within the organization.
Setbacks of hierarchical structure will be discussed in this assignment.
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