The paper "Boral Australian Public Listed Company Market Analysis" is a great example of a business case study. Boral is an Australian public listed company in the building and construction sector. The company was formed in 2000 as a result of the demerger of two listed firms, the new Boral and Origin Energy. The company has about 15,200 employees who work in their operations. The company headquarters are located in Sydney Australia. The company is ranked at position 66 in 2000 companies in Australia (IBIS World, 2013). The fabricated wood manufacturing industry involves companies who are specialized in veneers and plywood, wood boards, sheets from reconstructed wood fibers as well as industries that are involved in non-timber laminates.
Boral limited have a market share of 7% in the industry. The company manufacturers a range of fabricated wood products and particle boards (Spencer, 2014). This consists of the largest product category. The product is made from reconstituted wood particles (wood chips, softwood plantations and sawmilling residue). The construction starts by mixing the wood particles with resin to make flat panels. The particleboard is used in housing interiors and is very cost-efficient.
The product has been losing market segment due to other wood products that have been substituting it (Spencer, 2014). Medium Density fiberboard This is a product used extensively in paneling. Medium-density fiberboard has been acting as a substitute in the industry for solid timber and plywood. The product is made from reconstituted fiber, wood fibers and is comprised of softwood. The product has mainly interior usage, such as furniture. This is one of the products which are affected by imports (IBIS World, 2013). Timber Veneers This is a product made from the slicing of logs to parallel sheets.
The parallel sheets are capable of showing the wood grain and pattern hence used for decorations. The product is mainly used in bathrooms, kitchens and other surfaces due to their decorative nature. Veneers made from hardwood are very strong and used in structural panels. To make a softwood veneer, a log is rotated in a lathe to come up with a continuous sheet. This is one of the growing sections in the industry (IBIS World, 2013). Plywood This is a product made from a thin sheet of timber.
To form a composite timber material, plywood is glued together. The company produces different types of plywood in the country which includes; structural, overlaid, tone, grooved flooring. This portion has faced stiff competition from the external market (IBIS World, 2013). Another fiberboard The other products that are associated with fiberboards include hardboard, chipboard and soft board. Sawmill residues and pulpwood is converted into fiber through heat and pressure. Wood particles and forests residue that have low commercial used are used in this case.
Hardboard is made from ligneous fibers without using the adhesives. The common hardboard products in this category are Masonite and Weathertex (Spencer, 2014). 3.3 product adoption The fabricated wood manufacturing sector is a necessity in the building and construction industry. Different construction activities require different types of wood fabrications. The variety of processed wood materials offered by Boral is able to meet the specific consumer needs. For example, kitchen finishes, wood flooring, furniture and other uses. All the products from the company are able to satisfy a certain consumer problem.
IBIS World 2013, Company Report Boral Limited, Premium Report, 30th June 2013.
Spencer, L. 2014, Revenue splinters: Industry growth remains low as construction demand recovers slowly, IBIS World Industry Report C1490 Fabricated Wood Manufacturing in Australia.