Essays on Social Media Marketing - Nike Case Study

Download full paperFile format: .doc, available for editing

The paper "Social Media Marketing - Nike" is a great example of a marketing case study.   This case study focuses on the role of social media in enhancing commercial success through marketing and advertising. It highlights the inherent benefits of adopting technology and other innovations in order to guarantee success in commerce. In order to satisfy the aforementioned intentions, this research undertaking shall analyse texts and publications that hold information that is relevant to the subject matter. The research question seeks to understand how Nike uses social media marketing as a tool for business development.

In fact, Nike has a very dynamic approach with regard to the use of social media platforms in marketing and advertisement. This case study also looks at other areas where social media has had impacts. Evidently, social media has influence in other fields such as entertainment, politics, and social justice system. In order to create a formidable regime regarding the research problem statement, this essay shall focus on the developmental stages that have been evident in relation to social media marketing. This topic is an appropriate area of interest because it creates the impetus for deeper understanding and awareness of issues that are critical to commercial triumph in competitive and volatile economic landscapes.

This essay shall incorporate resources from reputable sources and authoritative academic publications. Social Media Marketing: The Case of Nike Introduction Marketing is an important area of interest with regard to product development and distribution in the contemporary commercial landscape. Most organizational entities comprehend the role of sales and marketing in enabling and sustaining profitability in competitive market segments. In most cases, marketers draft and implement dynamic strategies that seek to leverage overall presence and impact in the market (Zarrella, 2009).

Besides, it is important for marketers to conduct market surveillance with a view to establishing trends and preferences among consumers in the market. In the absence of such efforts, it would be difficult for organizations to overcome challenges that emanate from the current shift in technological orientation and presentation in the market. In the past, there has been a predictable trend in relation to marketing efforts and procedures in diverse sectors of the economic landscape (Zarrella, 2009).

However, since the dawn of the 21st Century, there has been monumental realignment in terms of preferences, trends, and marketing methodology. For instance, traditional methods of marketing have received a considerable threat from current avenues that are fraught with technological advancement and dynamic consumer inclinations (Greene, 2008). Organizational entities that were preoccupied with traditional marketing methods are increasingly turning to unprecedented marketing channels such as social media marketing (Zarrella, 2009). The concept of social media marketing offers stupendous opportunities for organizations that are ready to embrace, decipher, and propagate core principles that embody this trend.

The success of social media marketing emanates from innovative efforts that characterize the Information Communication Technology (ICT) sector. In the past decade, institutions in this sector have endeavoured to develop strategies and frameworks that have consequently led to an improvement in the adoption and application of technology in commercial activities (Kabana, 2012). This reality necessitates a thorough foray into the dynamics and mechanics of social media marketing in the modern world. In order to realize the aforementioned objectives, this research undertaking shall focus on Nike Company as the case study.

The research will focus on the role of social media in enhancing growth and productivity. This theme will seek to unravel the intrinsic frameworks that complement social media marketing as opposed to traditional methods of product marketing and distribution (Kabana, 2012). In view of this area of interest, this case study research shall analyze and contextualize the overall contribution of social media to the success of marketing campaigns initiated by Nike. This research undertaking fosters academic furtherance through an opportunity to investigate an area that is unique and instrumental in running of business entities.

It arouses interest because of its unique role in enabling mentorship and knowledge regarding best practices in the modern world. The aim of this study is to draw a clear distinction between traditional marketing practices and modern strategies such as social media marketing. Over and above, this study should demonstrate the importance of innovation and the role of technology in promoting dynamic engagements in business (Kabana, 2012). This study is important because revolves around a pertinent area of concern in contemporary commerce.

Indeed, social media marketing is a crucial platform that not only enables business practice but also offers immense opportunity for growth and innovation.


Anderson, E 2010, Social Media Marketing: Game Theory and the Emergence of Collaboration, London, Springer Science & Business Media.

Brown, E 2012, Working the Crowd: Social Media Marketing for Business, London, BCS the Chartered Institute.

Carter, B 2011, Facebook Marketing: Leveraging Face book’s Features for Your Marketing Campaigns, Newyork, Que Publishing.

Cashman, J 2013, How Nike is Killing it in Social Media Marketing. Viewed on 2014-11-07<>

Evans, L 2010, Social Media Marketing: Strategies for Engaging Facebook, Twitter & Other Social Media, Chicago, Pearson Education.

Evans, D 2013, Social Media Marketing: The Next Generation of Business Engagement, Newyork, John Wiley & Sons.

Funk, T 2012, Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program, Denver, Apress.

Golden, M 2010, Social Media Strategies for Professionals and their Firms: The Guide to Establishing Credibility and Accelerating Relationships, Newyork, John Wiley & Sons.

Gosnay, R 2010, A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing that Works, London, Kogan Page Publishers.

Greene, J 2008, How Nike’s Social Network Sells to Runners. Viewed on 2014-11-07

Kabana, S 2012, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, London, Ben Bella Books.

Kerpen, D 2011, Likeable Social Media: How to delight your Customers, Create an Irresistible Brand, and be generally amazing on Facebook & Other Social Networks, Los Angeles, McGraw Hill Professional.

Lester, J 2010, The Everything Guide to Social Media: All You Need to know about Participating in Today’s most Popular Online Communities, London, Everything Books.

Moth, D 2013, How Nike Uses Facebook, Twitter, Pinterest and Google. Viewed on 2014-11-07<>

Odden, L 2012, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Newyork, John Wiley & Sons.

Scott, D 2013, The New Rules of Marketing & PR: How to use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, Newyork, John Wiley & Sons.

Shah, D 2009, Inbound Marketing: Get found using Google, Social Media, and Blogs, Newyork, John Wiley & Sons.

Zarrella, D 2009, The Social Media Marketing Book, Newyork, O’Reilly Media Inc.

Download full paperFile format: .doc, available for editing
Contact Us