Essays on Vitamin C Testing of the Ribena Drink by Glaxo Smith Kline Assignment

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The paper "Vitamin C Testing of the Ribena Drink by Glaxo Smith Kline" is a perfect example of a management assignment.   Jenny Suo and Anna Devathasan, two New Zealand students, undertook a school experiment with the intention of testing for traces of Vitamin C. Testing of the Ribena Drink by Glaxo Smith Kline (GSK) showed almost no trace of Vitamin C. It is essential to note that the advertisement of the product claimed: “ … the blackcurrants in Ribena have four times the Vitamin C of oranges. ” The two students decided to write to the GSK.

Following no response from the institution, they decided to telephone the organization (Jacques, 2008). To their surprise, the organization did treat them rudely, thus ignoring their questions. The claims of the two students were then featured in a local TV consumer affairs program, which had suggestions that they forward their findings to the NZ Government Commerce Commission. After subsequent investigations or inquiries, the Commerce Commission saw the need to take GSK to court on charges in relation to the misleading advertisement. In the course of this trial, GSK pleaded guilty, thus attracting fines from the court.

In addition, GSK had the obligation to place advertisements in major metropolitan New Zealand newspapers with the intention of correcting the mistakes. GSK focused on making substantial efforts to contain the issue geographically to New Zealand. Nevertheless, the story gained disproportionate publicity across the world. Strategic management is one of the essential issues, which are vital in the enhancement of the image and reputation of the business entities within the market and industry of transaction (Goestch & Davis, 2014). This makes it essential for business entities or companies to adopt and implement appropriate strategies to handle the emergence of issues, which might hinder the image and reputation of the company.

From this perspective, GSK was caught in a ‘ perfect storm’ . At a broad glance, this case focuses on identifying and illustrating valuable lessons in relation to strategic organizational strategy and practice. In the first instance, the case highlights the need to ensure the existence of internal management systems to respond adequately and early in relation to changes within the situation.

Secondly, the case highlights the need to have and incorporate consistent strategy towards addressing demands, expectations, and preferences of the organization’ s customer base. Similarly, the case enhances understanding of the changes in the internal and external environment. The case helps in recognizing the importance of genuine and meaningful apology, as well as public dialogue with reference to reputational management in case of wrong situations within the market and industry of transaction. Question 1: Identify and discuss a set of coherent actions that the organization may have taken to avoid the legal and reputational situation, which resulted from their actions? Ribena should have focused on the adoption and integration of potential coherent actions, which might have been appropriate in avoiding the legal and reputation situation from the actions of the organization.

In the first instance, the organization should focus on the implementation of the aspects of strategic leadership. This refers to the process of managing an organization’ s strategy-making process effectively and efficiently (Carpenter & Sanders, 2013; Hall et al, 2013). Strategic leadership should focus on the adoption of a sustainable reputation at the top, with effective board oversight, appropriate strategy-setting mechanism, business planning, branding, and image construction.

From this perspective, there is substantial for the organization to have exploited effective and efficient board oversight in relation to matters of strategy, policy, execution, and transparency in the course of reporting (Volbreda et al, 2011). This is vital towards the realization of effective corporate governance, which is a powerful factor in sustaining the image and reputation of an organization within the market and industry of engagement. Strategic leadership enables leaders or managers to execute their duties and obligations in demanding and challenging situations, thus lasting for a long time.

In this context, strategic leadership is the foundation for successful utilization and exploitation of the strategic management processes in pursuit of competitive advantage in the market and industry of operation (Hitt, Ireland, & Hoskisson, 2014). In order to implement this management concept effectively and efficiently, Ribena should focus on determination or specification of the image, as well as the character or reputation the firm is seeking or pursuing over time within the contexts of conditions such as threats and opportunities.


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