Essays on The Key Strengths of Chewton Glen Hotel and Country Club Case Study

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The paper "The Key Strengths of Chewton Glen Hotel and Country Club" is a perfect example of a management case study. This report seeks to provide a case study on Chewton Glen Hotel and Country Club in Hampshire, England. Chewton Glen Hotel and Country Club operate in the hospitality, travel and tourism industry with special emphasis on the luxury market segment. The hotelier is recognised as one of the finest of its kind in the UK and Europe in general. The spa at Chewton Glen Hotel and Country Club offers exclusive and professional services some of which include fitness facilities, beauty treatments and therapeutic healing.

This component of the hotelier’ s service is not an add-on service, but rather an integral component of the hotelier’ s competitive offerings. Chewton Glen Hotel and Country Club emphasize physical and psychological health and wellbeing of its guests. The purpose of this report is to examine the provision of spa services at Chewton Glen Hotel and Country Club. Discuss how you would classify the industry sector that the Spa at Chewton Glen Hotel and Country Club operates in Chewton Glen Hotel and Country Club have a spa component owned and located within the hotel and that provides professional spa services, physical fitness and wellness, as well as a wide variety of spa cuisine services.

As such, the spa component provided by Chewton Glen Hotel and Country Club is not an add-on element of the experience provided by the hotelier, but it is an integral element of the overall services and experience provided by Chewton Glen Hotel and Country Club for its customers to enjoy. Chewton Glen Hotel and Country Club operate in the hospitality, travel and tourism industry (Hoffman and Bateson, 2010, p.

417 to 422; Chewton Glen, 2011). This is because the hotelier provides all the three components of the services of the hospitality, travel and tourism industry. With regard to hospitality, Chewton Glen Hotel and Country Club provide accommodation services, pool bar and lounge, health-enhancing foods and drinks and sleep rooms for unwinding. The travel component of Chewton Glen Hotel and Country Club provides a variety of travel experiences. A significant service in this component is the Smugglers Trail which leads to the seafront which the hotelier’ s customers can take.

The tourism component is the most revolutionary for the spa at Chewton Glen Hotel and Country Club. This component of the hospitality, travel and tourism industry began in 1990 when the hotelier built a health club emphasizing the health and wellbeing of its guests. In 2005, Chewton Glen Hotel and Country Club partnered with Moulton and Brown, a luxurious brand to establish a state-of-art treatment and therapy facility (Hoffman and Bateson, 2010, p. 417 to 422).

The spa tourism component at Chewton Glen Hotel and Country Club emphasize physical and psychological lifestyle changes through providing fitness facilities, beauty treatments and therapeutic healing for its customers (Medlik, 2003, p. 213). What are the key strengths of Chewton Glen Hotel, Spa and Country Club? What types of service compete with them? The hotelier draws its strengths from highly professional and well-trained employees including fitness instructors and therapists. The employees have the ability to employ both modern and ancient techniques in navigating and relaxing the minds, bodies and spirits of the hotelier’ s guests. The hotel also draws its strength from the state-of-art treatment facility and high tech life fitness facilities provided by the spa at Chewton Glen Hotel and Country Club.

Chewton Glen Hotel and Country Club is a strong brand in the UK’ s hospitality, travel and tourism industry. This provides the hotelier with a significant competitive advantage in the marketplace. Branding as a business marketing strategy enables a business organization in realizing its targeted performance. Research indicates that brands are increasingly becoming significant components of culture, as well as the economy (Datta 1996, p. 799).

The rich history and tales associated with Chewton Glen Hotel and Country Club are another set of strengths which significantly contribute to the legacy, charm and competitiveness of the hotelier in attracting and retaining guests. Finally, the location of the spa at Chewton Glen Hotel and Country Club provides a perfect relaxation and unwinding environment for guests who would wish to get away from the hustle and bustle of the towns and cities (Robinson, 2012, p. 95). The Spa at Chewton Glen is located in the countryside.

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