The paper 'The Competitive Priorities of Apple Company" is a good example of a management case study. Apple Company is a technology institution and an American multinational corporation that is headquartered in Cupertino in California. This corporation engages in designing, developing, and selling of electronics, personal computers, online services, and computer software (Hands, 2014, 79). The company operates in designing, creating and selling iPods, iTunes, Apple TV, Apple Watch, iOS 8 desktop computers, OS X, Mac notebooks, iPad, and iPhone among other electronics. Apple is a competitive company in the electronic industry because of its products and its services to consumers.
This report seeks to explore the competitive priorities of Apple Company and its operational management. The report also explores how the operations management of Apple Company supports the achievement of its priorities. In addition, the report identifies Apple’ s operations management practices, the issues it faces, and their solutions. The report continues in looking at how the operations or supply chain management of Apple Company helps it to resolve the issues. The report ends up with a process map of Apple’ s store and its head office operations. 2.
Company’ s Competitive Priorities 2.1 Multiple products Apple Company designs create and sell a variety of products to consumers and they include; iPod, iTunes, Apple TV, Apple Watch, iOS 8 desktop computers, OS X, Mac notebooks, iPad, and iPhone. According to the argument put forth by Murphy, Phillips and Pollock (2014, 249), Apple’ s products are all popular because of their features and quality, which makes consumers go for them. The company produces and sells computers and iPhones, accessories, caps, and T-shirts with Apple’ s logo. It is clear that all these products are of high quality and appealing to the consumers, thus making it more competitive in the industry.
However, Apple Company competes with BalckBerry Ltd, Android, Google Inc, and Hewlett-Packard Company.
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