The paper "Global Soft Drinks Issues" is a wonderful example of a Management Case Study. The discussion in this paper contains an evaluation of organizational behavior by discussing various issues of an organization. The paper highlights elements of organizational leadership, organizational effectiveness, organizational behavior, and organizational arrangement and human resource management. Further, a case study on the Coca-Cola Company shall be conducted by analyzing the structural and cultural practices of the Company. Challenges affecting the company in terms of decision making shall be considered and recommendations offered to tackle the company’ s issues and structure. Introduction Organizational behavior (OB) is a field of human resources that is dedicated to recognizing, explaining and developing the attitudes and behaviors of the workforce within a company.
Kaifi (20) suggests that organizational behavior derives its knowledge from science and applied practices. Understanding organizational behavior is a continuous process that requires one to recognize issues affecting the organization, explaining the long and short term consequences of each behavior and developing an implementation strategy that suits an organization’ s goals. Thus organizational behavior aims at implementing transformational leadership which will assist a company in developing into a successful and dynamic entity.
The primary focus of organizational behavior is to address topics related to employee performance and commitment as well as quality work-life (Forrester & Taschian, 463). Situational analysis of Coca-Cola Company Company History The Coca-Cola Company is the world’ s largest beverage manufacturer. The Coca-Cola Company was formed in early 1800 as the J. S Pemberton Medicine Company by Dr. John Smith Pemberton and Ed Holland. In 1884 the company became a stock company whereby the name changed to Pemberton Chemical Company before it was rebranded and named Coca-Cola Company.
The Company is a beverage company that manufactures, distributes and markets non-alcoholic drinks and syrups. Currently, the company represents over 400 brands all over the world. Since 1889, the company has conducted a franchised distribution system by supplying to retailers and bottlers globally. The company’ s headquarters is in Atlanta, Georgia. The Coca-Cola Company distributes and sells over 100 brands whereby specific brands are manufactured and sold in specific areas due to cultural barriers. However, the company’ s main brand is the Coca-Cola beverage which is distributed worldwide and is popular for its unique taste and original formula (Coca-Cola Company, 1). External Environment Analysis Industry Analysis Coca-Cola Company operates in the soft drink industry which has highly dominated since its incorporation.
To have a clear understanding of this industry Porter’ s five competitive forces will be analyzed. According to Murray (12), “ For years the story in the nonalcoholic sector centered on the power struggle between… Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors… and looking to noncarbonated beverages for growth. ” The market size of this industry has been influencing by the growth rate, market size, and revenue income.
This has further contributed to the changes identifies in this industry in terms of consumption and consumer spending habits. According to Datamonitor (15), consumer consumption of soft drinks within the non-alcoholic beverage industry accounts for 46.8% of the market share. This is relative to the market value that is at $307.2 billion as of 2004 and was expected to rise to $367.1 billion in 2009 (Datamonitor, 25). Despite the increased growing patterns noted in the industry, the global soft drinks industry has encountered slight market changes due to the growing completion from other non-alcoholic drinks such as tea and coffee (Datamonitor, 13).
The growing popularity of energy drinks and sports drinks also poses a threat to the soft drink industry as different companies focus on producing different product lines.
Datamonitor. Global Soft Drinks: Industry Profile. New York. 2005. Reference Code: 0199- 0802.
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Kaifi, B. A., & Noori, S. N. Organizational management: A study on middle managers, gender, and emotional intelligence levels. Journal of Business Studies Quarterly. 1.3(2010):13- 23.
Murray, Barbara. The Coca-Cola Company. Hoovers. 2006. Retrieved from http://premium.hoovers.com/subscribe/co/factsheet.xhtml?ID=10359
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Sicher, J. D. Beverage Digest/Maxwell ranks U.S. soft drink industry for 2004. 2005. Retrieved February from http://www.beverage-digest.com/pdf/top-10_2005.pdf
Coca-Cola Inc. 2004 Annual Report. 2004. Retrieved from http://www.cocacola.com