The paper "Stakeholder Issues and the Salvation Army " Is a great example of a Management Case Study. The Salvation Army can be considered as a not-for-profit organization with a global presence due to its wider reach in around 109 countries and conversion in almost 175 languages. The organization is not only a Christian mission but also provides community services as per the need of the region (Murdoch 1996). The organization is full of diversity due to its wide presence and therefore, it is essential to conduct stakeholder analysis and create a strategic vision for the organization for its future success.
Although the Salvation Army has its base in Christianity it aims to work with all other faiths in the world as well. Thus, it is important to understand how the organization perceives other faiths and manage the stakeholders from different faiths (Drane 1994). Therefore, in this case, study, the various stakeholder issues that the organization may face are discussed in detail. The study of the Salvation Army’ s organizational structure would also provide insight into the working of the organization. Therefore, this case study would also focus on how the Salvation Army should organize itself in terms of governance and strategic vision.
Further, this paper would critically discuss the strategic choices that are pertinent to the strategic positioning of the Salvation Army. Stakeholder issues and the Salvation Army The Salvation Army has both internal and external stakeholders. Some of the internal stakeholders of the Salvation Army include the General, the High Council, Commissioners, Uniformed and non-uniformed officers, retired members, religious congregations, and families of the staff and officials. The external stakeholders have the governments of various countries, educational, social and health organizations, funding agencies, recipients of services, aid agencies, military organizations, regulatory bodies, and other governmental organizations.
Some of the other stakeholders are organizations of other faith, gambling, and alcohol industries (Murdoch 1996). As the Salvation Army has its branches throughout the world, it is imperative for the organization to create an environment of collaboration between its stakeholders. However, due to this very nature of diverse stakeholders, the organization may face various issues as well (Booth 2006). Internal stakeholder issues and solutions The organization is known for paying only modest salaries to its officers.
In fact, Commissioner Alex Hughes was paid £ 10,258 in 2002, which was only around 15 percent of what most chief executives of other charitable organizations are paid (Murdock 2008). This might raise concerns in the future for hiring the best talents in the market. Most officers might prefer to work with other established organizations that give competitive salaries rather than joining the Salvation Army (Finney 2000). Therefore, the organization should take proactive actions and revise its pay scale. It should at least try to match its salary packages as per the existing market scenario (Wilson 2006). The organization is also facing the issue of decline in membership and aging of its existing members, whiles the demand for its services is increasing by the day.
Further, the organization is not able to connect with the youth of today, which is also contributing towards losing its appeal with the younger generation (Harris 2005).
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