The paper “ Organizational Development, the Required Cultural and Behavioural Changes at Scottish Road Network Authority” is an exciting variant of the case study on management. Organizational change occurs whenever an organization alters its strategies for achieving success and when it makes alterations in its major practices. The organizational change also occurs when the basic nature of the functioning is changed in keeping with corporate goals and strategies. Organizations have to often evolve through different life cycles just as people have to do in order to attain success. Organizational Development (OD) often requires considerable changes to be made during the course of the development process, which is why organizational change has assumed a very important role in the context of organizational culture, leadership, and behavior.
For businesses to grow and survive in a competitive environment it becomes imperative for business leaders to improve upon productivity, customer service, and product quality. The business leader of today has a number of choices to bring about positive changes in the organization by using a combination of OD interventions such as Total Quality Management, improvement in Customer Service, team building, and restructuring the working systems.
This paper will argue that in order to achieve higher levels of motivation and performance by employees, the company will have to restructure the organization of work and performance objectives. This way the problem of effectively introducing the required cultural and behavioral changes at Scottish Road Network Authority (SRNA) can be resolved in keeping with the company’ s plans for strategic restructuring. Problem IdentificationThe problem in the instant case is to introduce the structural changes effectively without adversely impacting the performance of the company and the satisfaction and morale of managers and employees.
It is essential for senior managers to be genuinely convinced of the advantages arising from the change process. The changes can be brought about only if the organizational culture can be developed in a way that the transition takes place without any hurdles.
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