Essays on Green Initiatives Undertaken by Wipro Case Study

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The paper "Green Initiatives Undertaken by Wipro" is a perfect example of a business case study.   Wipro commenced its green mission by putting together and virtualization to reduce the amount of energy it used in its own datacenters. The increase in the size of its server was posing a menacing problem in relation to the cost of energy. Virtualization and blade servers were used to curb the problem. The consolidation of servers ensured optimal use of space and this helped create space and ensure cooling needs. The non-green datacenters were then to be converted into a green datacenter (Laudon, & Laudon, 2008). Cooling requirements and power had to be redesigned to cater to the new datacenters.

In 2005 the company started addressing the challenge of e-waste by ensuring its manufacturing facility was ISO certified. The following year the company embarked on an e-waste disposal initiative for its customers. Used systems were collected from its customers and had them sent to certified vendors who disposed of the parts. It ensured an end-to-end management of the lifecycle of the product from manufacturing to product disposal.

Eco-friendly laptops and desktops were produced with the main purpose of reducing environmental e-waste (BERNAN ASSOC, 2010). According to Gitman McDaniel (2007), the resultant range of products dubbed Green Ware complied with the requirements of European Restriction of Hazardous Substances. The new PCs were devoid of harmful substances which included Polyvinyl chloride (PVC), Brominated Flame Retardants (BFR), and heavy metals such as cadmium, mercury, and lead. Wipro joined a global consortium devoted to increasing the efficiency of energy in business computing ecosystems and datacenters. EcoEye initiative was launched the same month which is a program aimed at increasing and enhancing ecological sustainability in Wipro’ s operations.

All the shareholders were incorporated. Wipro’ s servers were reduced by three hundred from four hundred to one hundred. Power consumption dropped by twenty-six percent whereby 1M KWh of power was saved (Hamm, 2007).


Laudon, K. C. & Laudon, J. P., 2008, Management Information Systems: Managing the Digital Firm. Prentice Hall, New York.

Icon Group Ltd., 2000, Wipro Ltd.: International Competitive Benchmarks and Financial Gap Analysis, Icon Group International, Incorporated.

Wipro Green Tech, 2010, WIPRO´S ECO Sustainability Program – THE GRI REPORT. Retrieved October 26th, 2010 from


Gitman J. L. McDaniel C., 2007, The Future of Business: The Essentials. Edition3, Cengage Learning, New York.

Hamm S., 2007, Bangalore tiger: how Indian tech upstart Wipro is rewriting the rules of global competition, McGraw-Hill, Sydney.

Wipro Council for Industry Research (WCIR), 2009, Cutting Costs with greener I.T. Retrieved October 20th, 2010 from

BERNAN ASSOC, 2010, Outsourcing Professional Body of Knowledge, Haren Publishing, Sheffield.

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