Essays on Analysis of Green Initiatives Undertaken by Wipro Case Study

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The paper "Analysis of Green Initiatives Undertaken by Wipro" is a perfect example of a business case study.   Wipro commenced its green mission by putting together and virtualization to reduce the amount of energy it used in its own datacenters. Increase in size of its server was posing a menacing problem in relation to the cost of energy. Virtualization and blade servers were used to curb the problem. The consolidation of servers ensured optimal use of space and this helped create space and ensure cooling needs. The non-green datacenters were then to be converted into a green datacenter (Laudon, & Laudon, 2008). Cooling requirements and power had to be redesigned to cater for the new datacenters.

In 2005 the company started addressing the challenge of e-waste by ensuring its manufacturing facility was ISO certified. The following year the company embarked on an e-waste disposal initiative for its customers. Used systems were collected from its customers and had them sent to certified vendors who disposed of the parts. It ensured an end to end management of the lifecycle of the product from manufacturing to the product disposal.

Eco-friendly laptops and desktops were produced with the main purpose of reducing environmental e-waste (BERNAN ASSOC, 2010). According to Gitman McDaniel (2007), the resultant range of products dubbed Green Ware complied with the requirements of European Restriction of Hazardous Substances. The new PCs were devoid of harmful substances which included Polyvinyl chloride (PVC), Brominated Flame Retardants (BFR), and heavy metals such as cadmium, mercury, and lead. Wipro joined a global consortium devoted to increasing efficiency of energy in business computing ecosystems and datacenters. EcoEye initiative was launched the same month which is a program aimed at increasing and enhancing ecological sustainability in Wipro’ s operations.

All the shareholders were incorporated. Wipro’ s servers were reduced by three hundred from four hundred to one hundred. Power consumption dropped by twenty-six per cent whereby 1M KWh of power was saved (Hamm, 2007). Challenges faced by Wipro The company experienced financial constraints linked to green IT move. Rs 6 million was required which was compounded by 5 to 10 per cent escalation in business needs. Restructuring the data center was not an easy task. Cooling and power needs were to be reviewed and subsequently overhauled and a new system put in place.

Although retrofitting created a huge significance, the company was pressed for time. Time investment had to be done. Incorporating all the players or shareholders required that everyone should be on board. Coordinating this entire people was not a walk in the park. Moreover, the initiative to collect used systems and hand them to e-waste vendors was another task that required sacrifice and commitment to the company’ s side. In every project embarked on by an individual or a commercial company will always encounter challenges that must be addressed to ensure success (Gitman McDaniel 2007). Benefits reaped by Wipro from green computing Wipro was able to alleviate the damage caused by its products to the environment immensely.

This enabled it to join the Green Grid which is a global consortium devoted to efficiency in the energy used in business computing ecosystems and datacenters. This was also a good rapport forged among the employees, suppliers and customers. According to Laudon & Laudon (2008), every party was working towards the common good of all.

An ample work environment was created as the top management worked for hand in hand with parties at the attainment of the company’ s goals and objectives. Remarkably was the consumption of energy as 1M KWh of power was served. Laudon & Laudon (2008) note that the number of servers reduced from four hundred to one hundred. The benefits reaped by Wipro from its green initiative were far beyond imagination and it can be concluded that it was a wonderful idea. It also created a partnership with other players in the IT sector and more so Wipro served as an example to other organizations which had not embraced the green initiative and therefore it fostered its social responsibility image (BERNAN ASSOC, 2010).


Laudon, K. C. & Laudon, J. P., 2008, Management Information Systems: Managing the Digital Firm. Prentice Hall, New York.

Icon Group Ltd., 2000, Wipro Ltd.: International Competitive Benchmarks and Financial Gap Analysis, Icon Group International, Incorporated.

Wipro Green Tech, 2010, WIPRO´S ECO Sustainability Program – THE GRI REPORT. Retrieved October 26th, 2010 from


Gitman J. L. McDaniel C., 2007, The Future of Business: The Essentials. Edition3, Cengage Learning, New York.

Hamm S., 2007, Bangalore tiger: how Indian tech upstart Wipro is rewriting the rules of global competition, McGraw-Hill, Sydney.

Wipro Council for Industry Research (WCIR), 2009, Cutting Costs with greener I.T. Retrieved October 20th, 2010 from

BERNAN ASSOC, 2010, Outsourcing Professional Body of Knowledge, Haren Publishing, Sheffield.

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