The paper “ Australian Distribution Centre Design, Advantages of Online Retailing vs In-Store Retailing” is an impressive example of the case study on e-commerce. Online retailing is taken to be a form of electronic commerce whereby customers have the opportunity to buy services or goods from a retailer over the internet (Bigne 2005). With online retailing, there is no intermediary service since the customer buys directly from the retailer via an online platform (Elliot & Fowell 2000). In-store retailing on the other hand is the type of retailing that requires the consumer or customer to visit the physical premises or location of a business so as to purchase the goods and services from there (Falk, Sockel & Chen 2005).
Online retailing beats the physical analogy of having to buy goods or services at the physical or actual premises of a business. The history of online retailing dates back to 1990 after the invention of the first World Wide Web browser and server by Tim Berners-Lee (Fritz 2007). This invention began being used commercially in 1991. In later years, the world experienced more and more advances in the online retail sector with the launch of online retail services such as online banking and Pizza hut’ s online shop (Huang 2000).
There have been a lot of concerns about the safety and viability of online retailing but a lot of inventions have been launched to this effect. For example, in 1994, SSL encryption of all data that is transferred online was introduced by Netscape so as to secure online transactions. Since then, the number of businesses turning to online retailing has been tremendous, with improvements being realized every day (Jarvenpaa & Todd 1997). Logistics management is concerned with governing supply chain functions.
Logistics management activities are known to include a variety of outbound and inbound warehousing, fleet management, transportation management, supply and demand planning, inventory management, customer service, order management, distribution center design and operations, and physical distribution (Murphy & Wood 2011). The main focus of this report will be on customer service, order management, distribution center design, and operations as well as the physical distribution within Australia.
Bigne, E 2005, ‘The impact of internet user shopping patterns and demographics on consumer mobile buying behavior’, Journal of Electronic Commerce Research, vol. 6, no. 3.
Elliot, S & Fowell, S 2000, ‘Expectations versus reality: a snapshot of consumer experiences with Internet retailing’, International Journal of Information Management, vol. 20, pp. 323-336.
Falk, LK, Sockel, H & Chen, K 2005, ‘E-Commerce and consumer's expectations: what makes a website work’, Journal of Website Promotion, vol. 1, no. 1, pp. 65-75.
Fritz, M 2007, ‘E-commerce partnering due diligence: a methodology for trust in e-commerce in food networks’, Acta Agriculturae Scandinavica, vol. 4, no, 1, pp. 13-20.
Huang, M 2000, ‘Information load: its relationship to online exploratory and shopping behavior’, International Journal of Information Management, vol. 20, pp. 337-347.
Jarvenpaa, SL & Todd, PA 1997, ‘Consumer reactions to electronic shopping on the world wide web’, International Journal of Electronic Commerce, vol. 1, pp. 59-88.
Murphy, Jr, PR & Wood, D 2011, Contemporary logistics, 10th edn, Pearson-Prentice Hall, Upper Saddle River.
Peterson, RA, Balasubramanian, S & Bronnenberg, BJ 1997, ‘Exploring the implications of the internet for consumer marketing’, Journal of the Academy of Marketing Science, vol. 25, pp. 329-346.
Sherry, Y 2005, ‘The assessment of usability of electronic shopping: a heuristic evaluation’, International Journal of Information Management, vol. 25, pp. 516-532.
Wallenburg, C, Cahill, D, Knemeyer, MA & Goldsby, T 2011, ‘Commitment and trust as drivers of loyalty in logistics outsourcing relationships: cultural differences between the United States and Germany’, Journal of Business Logistics, vol. 32, no. 1, pp. 83-98.