The paper "Oreo Company Marketing System" is a perfect example of a marketing case study. Marketing system refers to a systematic procedure that enables many players to interact and making business or marketing deals. It aims at increasing productivity, improving efficiency, customer relations, improved coordination, communication, and channels of distribution. Those interacting are sellers and bidders (Dixon & Wilkinson 1962, p. 42). The marketing system is not only about price mechanism but also the entire system of clearing, reputation, credentials, qualifications, and regulations, which surrounds the mechanism. This mechanism makes it operate in a social and interactive business context (Marshall & Johnston 2010, p.
52). The market system depends on the assumption that players are unequally enabled and involve themselves constantly in the market system. There is the interaction between the voting and market systems because it is the voting system that interactions in the market take place. A marketing system is an important political economy that involves a higher degree of market-like tradeoff and bargaining but not only simple choices and preference statements (Donnelly & Peter 2008, p. 62). According to Commerce Server of 2007, it argued that the marketing system is a versatile platform and a high-performance that can be used to perform personalized e-marketing through electronic mail or website.
It is important in a business transaction because it is effective in business communication and coordination. It is relevant because it communicates to the customers or shoppers by improving the sales either directly or indirectly (Marshall & Johnston 2010, p. 53). In addition, serves other functions such as cross-sell, up-sell capabilities, coupons, discounts, e-mail campaign, advertisements, and content targeting. Managing customer’ s campaign is easier because it will allow fair competition in the industry because competitor’ s advertisements will not appear on the same page.
It creates a good image of the company because there is suggestive selling that allows the introduction of the new products in the market through the new WebPages of the company (Dixon & Wilkinson 1962, p. 43). Campaign data management It removes the expired or inactive campaign items by clearing the data. It also ensures competing adverts do not appear on the same script; hence, managing the competing advertisements. In addition, the goals can be tracked to ensure they are delivered in a specified period (Matsatsinis & Siskos 2003, p.
81). Most authors and marketers believe that marketing system is essential for the companies to compete favorably in the market with many competitors. In addition, the marketing system will the managers to come up with strategies that will create an environment that will sustain all the stakeholder's needs and desires. It is important when launching new products in the market through the web (Donnelly & Peter 2008, p. 63). Even though some people argue that there is a need to incorporate other factors in the system, but they have not substantiated what that means.
They argue that it should create a campaign that will generate more awareness. There should be a direct mail linking all the stakeholders especially the customers who buy the products of the company in large quantities. It should enable all the interested parties to view and question the products of the company. Customer’ s web is necessary so that it becomes visible and more appealing; hence, increasing awareness, which in the long run lead to increased sales (Marshall & Johnston 2010, p.
Dixon, D. F. & Wilkinson I. F. 1962. The Marketing System. Melbourne: Longman Chesire Pty Limited. Pp. 42-49.
Donnelly, J. H. & Peter, J. P. 2008. A Preface to Marketing Management. New York: McGraw- Hill/Irwin. Pp. 62-69.
Layton, R. A. 2007. “Marketing System-A Core Macromarketing Concept.” Journal of Macromarketing. Pp. 222-229.
Marshall, G. W. & Johnston, M. W. 2010. Marketing Management. New York: McGraw-Hill. Pp. 52-58.
Matsatsinis, N. F. & Siskos, Y. 2003. Intelligent Support Systems for marketing decisions. Boston: Kluwer Academic. Pp. 81-87.
Wilkie, W. L. & Moore, E. S. 1999. “Marketing Contribution to Society.” Journal of Marketing. Pp. 31-34.