Essays on The International Business Machines Corporation - Strategic Management Case Study

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The paper "The International Business Machines Corporation - Strategic Management" is a perfect example of a management case study.   The International Business Machines Corporation (IBM) is an American technology organization whose operations extend to more than 170 nations worldwide. Today, IBM continues to rank among the largest information technology companies worldwide with its strategic approaches to business maintaining its relevance and success. In particular, IBM has continuously altered its business mix through different approaches including its commoditization of markets that place priority focus on more profitable markets offering higher value.

With regards to consistent innovation and advancements, IBM has made strategic moves such as going “ fabless” as it maintained its semiconductors design but outsourcing their manufacturing to other companies such as Global Foundries. The company also retains the record for the most patents globally in the cloud computing field. IBM, therefore, provides a valuable case study of an organization’ s strategic management. This paper will focus on an analysis of the external environment, internal structure, and environment associated with IBM in the company’ s line of business. The report will also attempt to provide strategic recommendations for the company for future growth and expansion in its ultimate bid for enduring competitiveness. Introduction The International Business Machines Corporation (IBM) is an American technology organization whose operations extend to more than 170 nations worldwide.

The IBM reference started in 1924 after its renaming from the initial reference, Computing-Tabulating-Recording Company, given since its establishment in 1911. IBM has hence grown in the computing and digital arena to become one of the most successful and renowned firms in the technology field. Currently, the company is involved in the manufacturing and marketing of computer hardware, software, and middleware.

IBM also offers data hosting and consultancy in nanotechnology, mainframe computing, among others. IBM is also renowned for its being a significant player in the research field. In fact, the company has held a 24-year record for owning the most research patents by a business organization as of 2017. It's computing platforms have long dominated the technology arena as exemplified by its mainframes’ usage in the 1960s and 1970s. Other well-known and popular inventions from the company include the Personal Computer and the Automated Teller Machine.

IBM has also come up with major inventions in the storage field with its invention of the hard disk drive, floppy disk, and the dynamic random-access memory being some of the notable products. Its research extends to programming as IBM originated the SQL programming language that is widely used for creating relational databases-also one of the company’ s inventive concepts. IBM also invented the UPC barcode. Today, IBM continues to rank among the largest information technology companies worldwide with its strategic approaches to business maintaining its relevance and success. In particular, IBM has continuously altered its business mix through different approaches including its commoditization of markets that place priority focus on more profitable markets offering higher value.

For instance, the company spun off Lexmark, its printer manufacturing sector in 1991. More recently, IBM also sold off its server in 2014 and personal computer business sectors in 2005 to Lenovo. The company has also acquired other companies including The Weather Company in 2016, PwC Consulting in 2002, and SPSS in 2009. With regards to consistent innovation and advancements, IBM has made strategic moves such as going “ fabless” as it maintained its semiconductors design but outsourcing their manufacturing to other companies such as Global Foundries.

The company also retains the record for the most patents globally in the cloud computing field.

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