The paper “ Proctor and Gamble Strategic Evaluation and Analysis” is an outstanding example of the case study on management. Proctor and Gamble is an American multinational company whose headquarters is located in downtown Cincinnati. The company was established more than 170 years ago by William Proctor and James Gamble and incorporated on 5th May 1905. The initial business major on the manufacturing consumer packaged goods over 300 brands including superior fabrics and some home care, snacks, and many more brands. In the duration of 20 years after the company's inception, it was ranked highly by its sales revenue (P& G annual report, 2013).
According to the Proctor and Gamble (2013) Earnings Report, P& G reported sales of $84,167 billion dollars thus describing the company’ s high turnover ratio. Currently, the Proctor and Gamble lead in the manufacturing and distribution of Fast Moving Consumer Goods (FMCG) in over 180 countries and territories globally wide. Alan G Lafley the P& G chief executive officer employs strategic incentives to enhance the company’ s robust visionary and strategic plans in developing organizational culture, employee management, and profitability. Proctor and Gamble are taking the lead in the manufacturing of consumer products such as Fusion, Tide, Pringles, Gahanna Dolce, and Gillette, among other P& G brands.
Proctor and Gamble have more than 127,000 employee’ s workforce with a superior loyal customer base (P& G annual report, 2013). The company’ s slogan is “ Touching lives and improving life has evenhanded in growth in the company’ s revenue from $81,104 in 2011, $83,680 in 2012 and $ 84,167 in the 2013 financial year. Proctor and Gamble Strategic Evaluation and AnalysisProctor and Gamble are the worldwide giant manufacturer of packaged consumer goods is facilitated by strategic business incentives and efficiency in its workforces.
Its foundation is dated back in more than a decade ago has been embraced by tremendous stages of expansion and technical innovation that facilitate the company’ s growth, customer satisfaction, and gaining competitive forces in the global market. P& G trades over 180 global territories with diversified groups of brands (White Jerry, 1999). The company pride is the capacity to extend its brand's performances and meet the competitive nature of the global market forces to increase organizational revenue and meet shareholders' expectations.
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