The paper "Google Library Print Project " is an outstanding example of a business case study. Google’ s Library Project is one of the internet library project’ s that has been perceived to be more beneficial to scholars as well as researchers in terms of accessing certain materials online from particular books which are not found on most of the library shelves. Though Google’ s main argument on scanning the books and making them accessible online to a majority of internet researchers is beneficial to both parties thus the authors, publisher’ s and Google as the initiator of the project some groups have been harmed in the entire process.
To begin with, the two main groups which have been severely harmed by Google’ s Library Project Program are book publishing companies and the authors of the books (Band, 2006). Some of the authors who have suffered this harm comprise of Guild and major publishing companies such as McGraw Hill, Pearson Education, Penguin Group, Simon & Schuster and John Wiley & Sons. By scanning the books, Google claims that it is doing good for the world and not evil, this is not the case since Google’ s program has detrimental effects on these entities.
Primarily most of the publishers, as well as authors of books, publish books mainly for business purposes thus to sell them and earn some revenue in return (Band, 2006). When Google scans the books and makes the copyrighted materials available online, it becomes accessible to the public at free of charge hence Google ends benefiting at the expense of the authors and publishers. To control this situation the main solution is for Google to give some monetary compensation to the book publishing companies.
Once this in place, the publishers should make contracts with authors whereby they give a certain percentage of the monetary compensation earnings to the book authors. Additionally, a fair payment structure should be implemented between Google, publishers and authors of the copyrighted books that are being indexed by Google (Thatcher, 2005). This will erase any misunderstanding between the parties since both parties will stand to benefit from the program. Moreover, it is necessary that Google negotiates with authors for the licenses before actually copying the materials from the books.
This, in the end, will convince the authors to let Google copy the materials for free by giving them a small percentage of the total revenue earned from the sales as this will help many authors to get more sales for their books (Band, 2006). Availability of resources as well as educational materials is important in the current world of research. This actually brings us to the conclusion that any librarian who believes in availability and the free exchange of information essentially should be in full support of Google’ s Print Library Program.
Since the Google Library Project is to scan and make books accessible online these projects end up serving as a library of its own for most of the internet researchers as well as scholars who have no time to go and research in the libraries. In essence, this library has a model which is similar to that of any public library as the two primarily serves the same function which is to provide accessibility of information to various individuals(Band, 2006). Google’ s Library mainly allows its users to access a complete compendium of books making it easier for people to find as well as discover works which otherwise would be buried on library shelves.
Band, J. (2006). The Google Library Project: Both Sides of the Story. Publisher: Fabrication, and Falsification
Bowker, R., R (Aug 2008).Library hotline, Volume 37, Issues. Publisher: University of Michigan
Thatcher, S. G. (2005). “Fair Use in Theory and Practice: Reflections On its History and the Google Case.” NACUA conference on “The Wired University: Legal Issues at the Copyright, Computer Law, and Internet Intersection.” Arlington, VA
Ethical, Social and Political issues in E-commerce: Chapter 8, pp.8-63