The paper "Southwest Airlines Culture" is a good example of a management case study. The organizational culture of Southwest Airlines is that it focuses on the customers as the first priority. Customer service is the priority and then the second priority is the employees. In this way, the employees understand that they should be committed to ensuring they satisfy the needs of the customers and also provide quality services (Southwest Airlines 2014). Any employee who does not fit into the culture is retrenched from the organization. For instance, once an employee has been hired, the management gives the employee’ s duration of six months to adapt the culture of the organization if not, the selected employees will be retrenched from the organization. On the other hand, the culture of Southwest Airlines is characterized by the commitment and motivation of the employees.
The employees are expected to be committed and work towards achieving the goals and objectives of the organization (Adkins & Caldwell 2004). This is done by building a good relationship among the employees. Teamwork is emphasized in the organization by encouraging various games which could enable the employees to interact.
For instance, the flight crews and gate attendants clean the planes together and they share about 15 minutes together. This is one way in which interaction is emphasized in the organization which promotes good relationships among the employees. In addition to improving the relationship between the management and the employees, the organization under the human resource department hires the right human skills into the organization. People management is the key competitive advantage for the organization because they help to deliver quality services to the customers, which improve their satisfaction leading to customer loyalty.
The skills of people can be changed, but the attitude cannot be changed (Adkins & Caldwell 2004). Once the employees have been hired, they undergo training for six months so that they can adapt to the culture of the organization. This is one way in which the culture is built on the organization. Finally, the culture of the organization is that there is no finger-pointing. There is no employee who is allowed to finger point at other employees. In this effect, the employees understand that once there is a mistake in the organization, they do not finger point one another but there are channels with which the conflicts can be solved (Adkins & Caldwell 2004).
This has enabled the organization to maintain the culture of the peaceful relationship among the employees which has also led to competitive advantage. Question 2: Role of organizational in the organization Culture plays an important role at Southwest Airlines. In the first place, culture helps to improve the relationship between the different stakeholders of the organization. This is because the employees will relate well while executing their duties and this helps to avoid conflict of interest among the employees (Black 2003).
They all embrace the culture of the organization which is to satisfy the needs of the customers. In this regard, organizational culture helps to improve the relationship among the employees. Culture also helps to improve the reputation of the organization. For instance, the culture of Southwest Airlines is to ensure that customers are satisfied with the services they get from the organization (Black 2003). In this effect, the organization has been able to attract and retain customers since they understand that the organization aims to satisfy its needs.
In this effect, organizational culture has enabled the organization to create a competitive advantage.