Essays on Coffee City Ltd - Increasing the Number and Quality of Applicants Case Study

Download full paperFile format: .doc, available for editing

The paper 'Coffee City Ltd - Increasing the Number and Quality of Applicants" is a good example of a management case study. Coffee City Ltd is a chain of restaurants with 42 outlets both in town as well as across the cities of Midlands and South East UK. Its huge success has been greatly attributed by its unique range of coffees and teas as well as the top quality cakes that have been created and endorsed by a celebrity chef who at the same time owns a stake in the company.

On the other hand, the company has been facing a number of challenges such as the lack of a recruitment process. This issue might cause under development and eventual failure of the company because the time that is put in assessing the capability of a good fit for a role is immensely reduced. This eventually results in a reduction in the productivity of the employees since they need even more time to build their skills (Shafique, 2012). Furthermore, due to the higher rate of labour turnover compared to the industry average within the company, the company faces a lot of desperation to fill in employee gaps which lead to the recruitment of employees who may not fit the job description.

This may result in a drop in the performance of the company as well as low employee retention since they may not fit into the job assigned to them. In addition, with regard to their managerial positions, the company faces a lot of problems getting a proper replacement for their own managers. This comes as a huge problem since they may experience a number of incidences where there is no manager overseeing the employees (Shafique, 2012).

Therefore, during this time, the company might experience losses as well as poor performance since there is a lack of a sense in terms of assignment of duties. In addition, it would greatly reduce employee motivation which subsequently results in lower financial performance. Additionally, the company also experiences poor customer services. Poor customer service within a company can negatively impact a business since the customers feel that their needs aren’ t appropriately met. Therefore, the company is bound to experience a decline in word-of-mouth sales since customers will not recommend their products and services to their fellows.


Finney, M. (2008). Building high-performance people and organizations. Westport, Conn: Praeger.

Gueutal, H. & Stone, D. (2005). The brave new world of eHR: human resources management in the digital age. San Francisco, CA: Jossey-Bass.

Munro, A. (2005). Practical succession management: how to future-proof your organisation. Aldershot, Hants, England Burlington, VT: Gower.

Rothwell, W. (2010). Effective succession planning : ensuring leadership continuity and building talent from within. New York: AMACOM.

Shafique O. (2012). Recruitment in the 21st Century, Interdisciplinary Journal of Contemporary Research in Business, 4(2), 887-901

Download full paperFile format: .doc, available for editing
Contact Us