The paper "Key Elements of Starbucks’ Crowdsourcing Site" is a perfect example of a case study on business. Crowdsourcing entails sourcing of tasks that were traditionally undertaken by specific individuals to a group of people or community through an open call. The concept of crowdsourcing primarily depends on the fact that it is an open call to a community or group of people, gathering those that are best fit to perform tasks, solving complex problems while contributing the most pertinent and fresh ideas. In this regard, the general public can be invited through various media like social media to develop new technology, analyze large amount of data, give suggestions, and laud their concerns a bout various company products or services.
Companies have managed to initiate mass collaboration through the use of web 2.0 technologies to accomplish their business goals. Starbucks is one among many companies that have embraced crowdsourcing with a single most goal of relational marketing; for instance allowing their customers to come together, socialize and suggest the best way they would like to be catered for. Through the mystarbucksidea. com, the company has succeeded in soliciting ideas and feed back from its customers (Turban & Volonino, 2011).
Owing to these fantastic business initiatives, this paper seeks to analyze the overall impression of mystarbucksidea. com site and justifying that the company is sincere in its approach to identifying new products and services. Additionally, the paper will identify and discuss the key elements of Starbucks’ crowdsourcing site and how they are more than just electronic suggestion box. The report will also discuss the concerns voiced by critics and determining whether these concerns are valid. Overall Impression of mystarbucksidea. com The site is built on the ideas software platform that is essential in tapping into the needs of customers; in essence, the site is like a live focus group that never shuts down.
It welcoming as customers are informed that they the only ones who know what is best for them. The web page is like a corporate democracy in action, the site encourages customers to make suggestions, other customers have the privilege to vote on ideas and discuss about them. Given this regard, the Starbucks’ management can see which idea elicits great support and implement them.
The company has come to a conclusion that customers know better than anyone else what they need, how best they would like to be treated, and what kind of new products or services they aspire to acquire from the company (Starbucks Corporation, 2010. This openness to customers prompts customers to contribute vastly both on revolutionary and simple ideas that the company is interested in. The site also empowers customers to laud their views as it promises to make ideas happen. The site has three main categories of ideas that customers are allowed to contribute to, that is, products ideas; this are tied around products that the Starbucks chain stores offer.
For instance they comprise of ideas about Coffee and Espresso Drinks, Frappuccino Beverages, Tea and Other Drinks, Merchandise and Music, Starbucks card, New Technology, and other product ideas. Secondly, experience ideas; this includes ordering, payment and pick-up, Atmosphere and Locations, and other experience ideas (Mystarbucksidea. com, 2011). Lastly, involvement ideas; here the company encourages customers to contribute as to how the company can build the community, social responsibility and other company involvement ideas inside and outside the US (KillerStartups, 2012).
Bloomberg Businessweek. 2012. Hey, Starbucks, How About Coffee Cubes? Retrieved on 11/1/2012, from http://www.businessweek.com/magazine/content/08_17/b4081000030457.htm
Damien M. and David A. A. 2010 Strategic Market Management: Global Perspectives. London: Willey Bussing-Burks.
Eric, A. 2010. Social Media Marketing: Game Theory and the Emergence of Collaboration. New York: Springer, p. 96.
Groundswell. 2008. Winning in a world transformed by social technologies: Mystarbucksidea.com. Retrieved on 11/1/2012, from http://www.forrester.com/Groundswell/embracing/mystarbucksidea.html
Jan, Z., and Doug S. 2010. Social Media Marketing All-in-One For Dummies. New York: John Wiley & Sons, p. 94
KillerStartups. 2012. MyStarbucksIdea.com - Starbucks Wants Your Two Cents. Retrieved on 11/1/2012, from http://www.killerstartups.com/Web20/mystarbucksidea-com-starbucks-wants-your-two-cents#ixzz1j964jD2X
Marc B., Marc R. B, and Carlye A. 2009. Behind the cloud: the untold story of how Salesforce.com went from idea to billion-dollar company - revolutionized an Industry. New York: John Wiley and Sons
Mystarbucksidea.com 2011. My Starbucks Idea. Retrieved on http://www.starbucks.com/coffeehouse/community/mystarbucksidea
Nadine, P. 2009. The Idea behind the Starbucks Experience: The Main Elements of Starbucks’ Strategic Diamond Scholarly Research Paper. GRIN p 34
Starbucks Corporation. 2010. My dtarbucks Idea. Retrieved on 11/1/2012, from http://mystarbucksidea.force.com/)
StarbucksMelody.com. 2009. Commentary: Critical discussion of Mystarbucksidea.com. Retrieved on 11/1/2012, from http://www.starbucksmelody.com/2009/12/15/commentary-critical-discussion-of-mystarbucksidea-com/
Turban E and Volonino, L. 2011. Information Technology for Management: Improving Strategic and Operational Performance, 8th Ed. New York: John Wiley & Sons.
Umair, H. 2011. The New Capitalist Manifesto: Building a Disruptively Better Business. Chicago: Harvard Business Press, p. 80
Venkat, R., Francis G. 2009. The Power of Co-Creation: Build It with Them to Boost Growth, Productivity. London: Simon & Schuster