The paper "Online Shopping in Australia" is a good example of a business case study. Business-2-consumer E-commerce evolved about several decades ago. E-commerce practitioners and scholars consistently attempt to attain an enhanced insight into customer performance in cyberspace (Mummalaneni 2005, p. 434). Alongside E-retailing development, researchers still explain the behaviors of E-customers from diverse perceptions. However, most studies have speculated new evolving assumptions or facets based on the classic paradigms of customer behaviors, and then evaluated their internet context validity. Other studies claim that the online shopping malls created by IBM failed after the company’ s management failed to understand the actual nature of internet buyers (Hansen 2006, p. 102).
An important interpretation of customer behaviors in the implicit environment, especially in the material world, can never be attained if studies ignore and misunderstand the issues affecting online purchasing decisions. For example, concerns for online customers about inadequate opportunities to test products before purchasing are viewed as definite facts affecting online purchasing judgment. Additionally, some studies propose that the customers’ purchasing performances on the internet may fundamentally vary compared to conventional shopping. Most repeated online consumers are likely to utilize online shopping often since it improves their trust for respective websites compared to buyers who rarely use the internet. The internet is transforming how people buy products and services and has swiftly developed into an international phenomenon (Lohse, Bellman, and Johnson 2000, p. 25).
Most modern organizations utilize the internet to reduce promotion expenditure that in return reduce the cost of their goods and services to surpass their respective markets. They also utilize the internet to communicate, disseminate, and convey information, sell their products, take feedback, and carry out consumer satisfaction surveys.
Consumers utilize the internet to purchase products and evaluate the products’ prices, features, as well as after-sale services received after buying products from particular stores. Australian customers have been recognized as the third biggest online shoppers with a standard purchase of more than $150 per individual. This means that Australia takes the third position behind the U. S. and the U. K based on transactions of the national online customer (Goldsmith and Bridges 2000, p. 249). About 5.9 million Australians do shopping over the internet with about 13% online transactions (Hansen 2006, p. 10).
The yearly expenditure registered report level in the preceding year with total online expenditure in Australia was $11.35 billion in the fiscal year that ended June 2006. This means that the expenditure ratio per individual is $1900 annually. Additionally, the swift development of internet consumers in Australia offers a bright future for electronic marketers. Researchers posit that technological advancement would assist Australia in increasing internet usage as a shopping technique (Mummalaneni 2005, p. 441). Australia statistics also show that the country has technologically knowledgeable, literate, and educated citizens with the enthusiasm to use the internet. Business to consumer electronic business that entails online buying is an increasingly pervasive factor of commerce and trade that offers Australia consumers considerable utilitarian, social, and economic benefits, including improved customer choice, enhanced customer access to products and services, and better business convenience.
Most shoppers preferring online shopping have many benefits such as surmounting the physical limitations and constraints intrinsic in traditional face to face business transactions; easing market development and reduces managerial, transactional, and employee logistics and marketing expenses; promoting market effectiveness through the decline in transactional expenses and through the promotion of a cutthroat environment, therefore, improving the delivery of quality products and services.
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