Case Study Examples

Consumer Behaviour for the Successful Development of Marketing Strategy - McDonalds
The paper "Consumer Behaviour for the Successful Development of Marketing Strategy - McDonald's" is a great example of a marketing case study. As the 21st century continues to unfold, we can observe numerous changes and developments happening around with all the firms in every sector trying to sustain pace with these changes and different needs of the individuals (Cai & Shannon 39).…
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Marketing Strategy Based on Fan Behaviour - Melbourne Heart FC
The paper "Marketing Strategy Based on Fan Behaviour - Melbourne Heart FC " is a great example of a marketing case study. Scores of football teams, in both professional as well as minor leagues, are now knowledgeable on how to connect with their loyal fans. They interact with fans, they begin dialogues, and they take part in the general sports experience; thus, boosting business (Yoh, Pai, & Pedersen, 2009).…
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Terroir in the Yarra Valley
The paper "Terroir in the Yarra Valley" is a perfect example of a marketing case study. There are several wines growing regions in the world with a rich history tracing back to the growth of an industry that started in Europe. Winegrowing is an art that has evolved over time from Europe and it has spread to a region considered as New World regions.…
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Australian Cafe's Marketing Mix Strategy and a Need to Maintain a Creative List of Meals and Beverages
The paper “Australian Cafe's Marketing Mix Strategy and a Need to Maintain a Creative List of Meals and Beverages“ is a  persuasive variant of a case study on marketing. Marketing objectives must clear so as to measure how well a plan ought to work. Objectives communicate what needs to be achieved by the business.…
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Product Relationship within the Organization, Packaging, and Labeling, Pricing Strategy, Marketing Channel, Integrated Marketing Communication Mix
The paper “Product Relationship within the Organization, Packaging, and Labeling, Pricing Strategy, Marketing Channel, Integrated Marketing Communication Mix“ is an outstanding variant of a case study on marketing. The Australian market has seen an upsurge of new products that have been introduced by various companies.…
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The Social Construction Of Brand Meaning
The paper "The Social Construction Of Brand Meaning " is a perfect example of a Marketing Case Study. Social media has enabled and accelerated the social construction of brand meaning; however, not all brand communications are authentic and trustworthy (Bourdieu, 2014). The sole aim of this essay is to find solutions to the constant chaos emerging from ideologies. …
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Characteristics of the Shared Economy
The paper "Characteristics of the Shared Economy" Is a great example of a Macro and Microeconomics Case Study. The sharing economy atmosphere is a socio-economic system that offers the dissemination of production, appropriation, exchange, and utilization of goods and services by various individuals and organizations. …
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The Social Influence of Brand Community
The paper "The Social Influence of Brand Community" is a great example of a Marketing Case Study. Social media has been used by various organizations to market their products. The marketing departments within an organization have learned on the customer’s behavior and have in return created up social pages on Twitter, Facebook, and other social media platforms. …
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Effects of Message Modality and Appeal on Advertising Acceptance
The paper "Effects of Message Modality and Appeal on Advertising Acceptance " Is a great example of a Marketing Case Study. The majority of these residents have families of around five members each. This boom is a result of the urban migration of the middle-class group. According to the City Growth Pan conducted recently, it is anticipated that the population will increase in the next three years.…
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Linking Service Design to Value Creation
The paper "Linking Service Design to Value Creation" Is a great example of a Marketing Case Study. The quality of services offered by a business can only be improved if there is a clear understanding of the service delivery process and the interactions between the organization and its customers. A service Blueprint is a technique used to understand the interactions. …
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Ideas in Marketing
The paper "Ideas in Marketing" Is a perfect example of a Marketing Case Study. The tattoo industry is one of the industries that have gained much attention in the Australian market in recent times. Today, many young people in Australia like having tattoos on their bodies since it enables them to show their social status.…
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Boycott Campaigns - Nestle Infant Formula
The paper "Boycott Campaigns - Nestle Infant Formula" is a good example of a marketing case study. Sen, Gurhan-Cali & Morwitz (2001) observes that while the deliberate product boycott by consumers or interest groups have been in existence for a while, the increasing product boycott on international firms constitutes a massive threat to these companies in relation to internationalisation, competitiveness and marketing activities.…
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Services Marketing at Coast Dynamics
The paper "Services Marketing at Coast Dynamics " is a perfect example of a marketing case study. I together with my friends were looking for a place that we could go in order to celebrate the New Years Eve. We, therefore, opted to purchase our tickets at the “Cunard Centre” that was established by the East Coast Dynamics since some of our friends had also confirmed attending the same event.…
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How Internal Factors of Consumers Affect the Purchase of a Mobile Phone
The paper "How Internal Factors of Consumers Affect the Purchase of a Mobile Phone" is a perfect example of a marketing case study. Consumers are faced daily with making purchase decisions, some of which are little while some are big. The aim of this paper is to explore internal factors affecting the purchase decision making of consumers.…
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Internal Factors Influencing Consumers Decision-Making Process for Beer Brands
The paper "Internal Factors Influencing Consumer’s Decision-Making Process for Beer Brands" is a good example of a marketing case study. There are several factors that impact people’s purchasing decisions. Individuals are conditioned in specific ways to select from many alternative products or services and make alternative buying decisions.…
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Analysis of the Demand for Coca Cola
The paper 'Analysis of the Demand for Coca Cola " is an outstanding example of a marketing case study. Consumer behaviour is an important subject of study as intensifying competition has made it imperative that the businesses understand the different factors which have an influence on customer purchasing behaviour while looking to purchase a product or service.…
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Overview of the Banking Industry and Consumer Behaviour
The paper 'Overview of the Banking Industry and Consumer Behaviour" is a great example of a marketing case study. Consumer behaviour has been and continues to be an area of interest for researchers and marketers within business and organizations. Consumer behaviour is best defined in terms of the decisions that consumers make in selecting and purchasing products and services, and the activities that accompany these buying and consumption decisions.…
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Decision-Making Process - Coca-Cola Company
The paper "Decision-Making Process - Coca-Cola Company " is a great example of a marketing case study. Business entities aim at marketing their products to the public. However, consumers have their own behavior of consumption. Consumer consumption must undergo a series of steps known as consumer buying decisions.…
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Influences of Internal Factors on Consumer Decision-Making Processes: Shoes
The paper "Influences of Internal Factors on Consumer Decision-Making Processes: Shoes" is a perfect example of a marketing case study. Shoes are a necessity product that falls within the clothing segment of the basic human needs and thus, it is needed by all regardless of their respective income groups.…
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Consumer Decision-Making - Windows 2008
The paper "Consumer Decision-Making - Windows 2008 " is a good example of a marketing case study. Presently, a challenging idea for marketer’s lies in identifying consumer purchases and what they will not purchase. Closely linked to this is when and why they purchase a particular service or product.…
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Ethical Issues in Apples Chinese Factory
The paper "Ethical Issues in Apple’s Chinese Factory" is a good example of a marketing case study. Ethical issues are currently facing the general business community. 21 st century has provided a complex global business environment and nearly every company face a number of ethical issues. Every business has to develop codes of conduct as well as ethics and put them into action for members of the organization to abide with.…
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Customer Relationship Management - PayPal
The paper "Customer Relationship Management - PayPal" is a great example of a marketing case study. With the recent develops in e-commerce, several companies which enable the customer to transfer money, get paid and buy online have been founded. One of the oldest and most reputable companies is PayPal. The company has won several awards for its e-commerce processes.…
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Infosys Consulting Company Success Factors
The paper "Infosys Consulting Company Success Factors " is a perfect example of a marketing case study. Infosys Consulting Company decided to put in place measures to improve on its productivity. The measures were important in ensuring that the company is able to achieve its growth and development.…
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Marketing Communication Plan for Samsung Galaxy College Discount Program
The paper "Marketing Communication Plan for Samsung Galaxy College Discount Program" is a good example of marketing coursework. The plan is written with consideration of the tactics to be employed to raise awareness of the Samsung galaxy phone discount program. This program is aimed at challenging the less than favourable opinion of Samsung galaxy phone among students.…
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The Process of Marketing and Selling Coffee to International Markets
The paper "The Process of Marketing and Selling Coffee to International Markets " is a perfect example of a marketing case study. Organizations rely on marketing to sell and communicate their activities and products to the general public. There are several marketing communications methods deployed by organizations to ensure they reach their target clientele with ease and conquer the market.…
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