Essays for “Case Study”

External Environment of Double View Club
The paper "External Environment of Double View Club" is a great example of a case study on marketing. Double View Club was founded in 1958 and has remained one of the most successful clubs after being voted the “club of the year” in 1991. The club’s success has been pushed a notch higher with their men’s team winning premier league division 6 times out of the last 9 metropolitan premierships.…
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Comprehensive Market Diversification to China: Holden Barina Product Line
The paper "Comprehensive Market Diversification to China: Holden Barina Product Line" is a perfect example of a case study on marketing. The Holden Barina, a subcompact Australian automobile company, is at an advanced stage to make a high profile marketing campaign that would see its car markets expand in China.…
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Pepsi Change the Game Ad Campaign
The paper "Pepsi Change the Game Ad Campaign" is a great example of a case study on marketing. This report sets out to carry out a review of one of the seven video marketing ads from the: Pepsi Change the Game Ad Campaign. The Pepsi change the game campaign has a total of seven videos and they include the helicopter shot, uppercut, doosra, the switch hit, super scoop, pallu scoop, and others.…
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Strategic Marketing Analysis of the Red Cross
The paper "Strategic Marketing Analysis of the Red Cross" is a good example of a case study on marketing. The marketing of a charitable or other non-profit organization presents an apparent challenge. Marketing ordinarily supports the sale of a product or service according to the simple formula of exchanging money for a product or service of tangible value to the customer.…
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Solamps Marketing and Entrepreneurship, Broad Target, Existing Alternatives and Substitutes, and Unmet Customer Need
The paper “Solamps’ Marketing and Entrepreneurship, Broad Target, Existing Alternatives and Substitutes, and Unmet Customer Need" is an impressive example of a case study on marketing. Innovations available through the use of current technology enable service provisions that are based on finding solutions to simple life problems especially to those problems that are experienced on a daily basis.…
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Virgin Australia's Marketing Mix, 7Ps to Market Its Services, Social Media Promotion
The paper “Virgin Australia's Marketing Mix, 7Ps to Market Its Services, Social Media Promotion" is an excellent example of a case study on marketing. Marketers are interested in understanding how companies utilize the marketing mix strategies in order to promote their products. This is due to the increased global competition the need for companies to focus on delivering value to their customers.…
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Money-Phone - Benefits and Features, Shortcomings of Transfer Services, Factors Affecting Demand, Macro Trends Influencing a Business
The paper “Money-Phone - Benefits and Features, Shortcomings of Transfer Services, Factors Affecting Demand, Macro Trends Influencing a Business" is a perfect example of a case study on marketing. Technology is changing the way we do business, where we live and how we communicate in the World. The phone has systematically transformed people’s way of life and the business world.…
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Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs
The paper “Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs” is a forceful example of a case study on marketing. Since the 1990s, the hotel industry has witnessed a growing complexity in the interactions between customers and employees, driven by rapid technological changes and the emergence of the information age.…
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Nissan Motor Company's SWOT, Market Analysis, and Strategic Choices
The paper “Nissan Motor Company’s SWOT, Market Analysis, and Strategic Choices" is an inspiring version of a case study on marketing. Nissan Motor Company Ltd is a multinational motor maker whose headquarter is situated in Japan. The company along with its various subsidiaries, largely designs, produces and sells automobile products and services.…
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Apple's iPhone Advertising Campaign
The paper “Apple’s iPhone Advertising Campaign" is a breathtaking example of a case study on marketing. Apple Inc is currently worth $ 624 billion and is ranked the most valuable brand globally with a brand value of $ 98.3 billion. The company is known as the epitome of innovation with one of the products being the iPhone range of smartphones.…
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Hungry Jack's Mission and Vision, Positioning Strategy, SWOT analysis, Allocation of the Companys Resources, Creating a Health Conscious Business
The paper “Hungry Jack’s Mission and Vision, Positioning Strategy, SWOT analysis, Allocation of the Company’s Resources, Creating a Health Conscious Business" is a fascinating example of a case study on marketing. Hungry Jack’s is an Australian franchise of the Burger King Corporation and has been operating in Australia since 1971.…
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The Wal-marts Market Management
The paper "The Walmarts’ Market Management" is a delightful example of a case study on marketing. In the 21st century, the global economy is accelerating very fast in every sector; intellectual capacity plays a pivotal role in trade and industry processes. Organizations with vast knowledge have a better hand in this competitive economy.…
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The Toyota System of Production - Focusing on Customer Relationship Management
The paper “The Toyota System of Production - Focusing on Customer Relationship Management” is an inspiring variant of case study on marketing. Customer Relationship Management is a strategy used by businesses such as Toyota to manage outlay and solidify the bottom line through the generation of customer loyalty.…
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The Melbourne Coffee Plaza's Ownership, Mission, the Key to Success, Products, Locations, and Facilities
The paper “The Melbourne Coffee Plaza’s Ownership, Mission, the Key to Success, Products, Locations, and Facilities ” is a breathtaking example of a case study on marketing. The Melbourne Coffee Plaza is a full-service coffee cart located in Melbourne, Australia. The restaurant features a full menu of fairly priced "comfort" coffee influenced by African and Italian beverage making.…
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Market Segments and Strategies for Clavas Hooks to Be Successful
The paper "Market Segments and Strategies for Clavas Hooks to Be Successful" is a perfect example of a case study on marketing. Instead of paying for huge rent for Clavas hooks have introduced rent a tent for anyone willing and interested in the service (David Bowie, 2012). The logo has been designed to suit its business objectives.…
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Integrated Marketing Communication Plan at Virgin Blue
The paper "Integrated Marketing Communication Plan at Virgin Blue" is a great example of a case study on marketing. The low price strategy employed by Virgin Blue aims at making fares cheaper compared to traditional airlines and thus contributing to increase in demand and also encouraging consumers to switch from their preferred carrier to Virgin Blue carrier (Belch et al., 2011).…
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Lorna Janes Facebook Profile, and Consumer-Generated Content of Social Media
The paper “Lorna Jane’s Facebook Profile, and Consumer-Generated Content of Social Media" is a spectacular example of a case study on marketing. In the modern business world, the internet has become a very powerful communication and trading tool. The use of the internet in marketing and e-commerce are some of the areas which have benefited highly from the internet.…
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Marketing Study Undertaken by Tourism Australia, Trend in the Tourism Industry after the Campaign, Target Market Aimed through the Campaign
The paper “Marketing Study Undertaken by Tourism Australia, Trend in the Tourism Industry after the Campaign, Target Market Aimed through the Campaign" is an excellent case study on marketing. The Australian government to promote tourism has looked towards taking an active role and has developed a campaign that helps visitors to understand about the different destinations available in Australia.…
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Honda - Past Performance, Strategic Marketing Plan, Hybrid Automobiles, Affect of Corporate Stakeholders and Resources on Hondas Operations
The paper “Honda - Past Performance, Strategic Marketing Plan, Hybrid Automobiles, Affect of Corporate Stakeholders and Resources on Honda’s Operations" is an inspiring example of a case study on marketing. Honda Motor Company is a Japanese Multinational which majors in Cars, Motorcycles, sport utility vehicles (SUVs), Scooters, Electrical generators, All-terrain vehicles (ATVs), etc.…
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Service Marketing in Emirates Airlines - Areas for Improvement and Constraints
The paper “Service Marketing in Emirates Airlines - Areas for Improvement and Constraints” is a fascinating example of a case study on marketing. Service marketing as defined by Hoffman & Bateson (2010) as the gain, contentment or doing that is offered for trade or is provided with the purchase of a good as a means to sell a company to the consumers.…
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Retail Marketing and Distribution in Travel Agency
The paper “Retail Marketing and Distribution in Travel Agency” is a convincing example of a case study on marketing. Are We There Yet? Travel Agency is a customer-oriented company and thus has adopted various objectives in line with the mission statement of the company. The agency aims to gain a one percent market share in the first six months through an aggressive marketing campaign.…
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Marketing Campaign as an Important Requirement for Red Bull
The paper "Marketing Campaign as an Important Requirement for Red Bull" is an amazing example of a case study on marketing. Red Bull is an international company that produces energy drinks. The energy drink is sold by Austrian and it was introduced in 1987 (Persad et al., 2008). The slogan for the company is “Red Bull gives you wings”.…
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Strategic Marketing Plan for Qantas Airways
The paper "Strategic Marketing Plan for Qantas Airways" is an excellent example of a case study on marketing. The purpose of the report is to analyze one of the existing products or services and to identify the manner in which the organization has been able to use the different internal and external factors to enhance their performance.…
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Strategic Marketing of Soda Company - Interior and Exterior Environment, the Competitive Forces, Marketing Blend, Segmentation and Targeting
The paper “Strategic Marketing of Soda Company - Interior and Exterior Environment, the Competitive Forces, Marketing Blend, Segmentation and Targeting" is a brilliant version of the case study on marketing. The Soda Company has been through a changeover from a vendor to a restructured customer- oriented merchant so as to set itself separately from its principal opponents.…
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Strategic Marketing Plan for Qantas Airline
The paper “Strategic Marketing Plan for Qantas Airline” is a convincing variant of case study on marketing. In a generic overview, Qantas Airlines was founded in 1920. Over the years, Qantas has grown into becoming the largest international as well as a domestic airline in Australia. In this extensive period, this airline has built a robust reputation founded on safety, consumer service, engineering, etc.…
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