Essays for “Case Study”

Carbon Reduction Pollution Scheme - Background, Target Audience, Communication Objectives, and Creative Strategies
The paper “Carbon Reduction Pollution Scheme – Background, Target Audience, Communication Objectives, and Creative Strategies" is a thoughtful version of a case study on marketing. The rapid rise in global temperatures, rising sea levels, and the decrease witnessed in consumable water is an alarming concern for all.…
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Fashion Marketing in Australia - Market Size and Characteristics, Industry Structure, Competitors, and Macro-Economic Environment
The paper “Fashion Marketing in Australia - Market Size and Characteristics, Industry Structure, Competitors, and Macro-Economic Environment" is a fascinating example of a case study on marketing. The Australia fashion makes can be described as relatively small, highly competitive and well serviced by local industries.…
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The Invercargill Licensing Trust's Social Responsibility, Differences between ILT's Mission unlike Any Profit-Oriented Commercial Organization
The paper “The Invercargill Licensing Trust’s Social Responsibility, Differences between ILT’s Mission unlike Any Profit-Oriented Commercial Organization" is a perfect version of a case study on finance & accounting. The Invercargill Licensing Trust (ILT)’s success as a venture is closely linked to the overwhelming support and goodwill that it receives from the community.…
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Business-to-Business Communications for Ecotricity
The paper "Business-to-Business Communications for Ecotricity" is a wonderful example of a case study on marketing. The company chosen for analysis in this paper is known as Ecotricity. This is a renewable energy product and service provider that offers wind energy to consumers all over the United Kingdom.…
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Marketing of Holden Barina in China
The paper "Marketing of Holden Barina in China" is a great example of a case study on marketing. Whenever, a company considers looking for a foreign market, information about the market that becomes crucial and essential to look at. The information about the company is also important. This analysis report provides information concerning GM Holden and Holden Barina as a product line.…
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Charity Event at High Wycombe
The paper “Charity Event at High Wycombe" is an exciting variant of case study on marketing. Charity events are a crucial branch of our community as they give us the chance to give back to our own community. A charity event raises funds for self-maintenance, reach out for more people, and carry out future plans but not to make profits for the shareholders and stakeholders.…
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Retail Services Marketing of Australian Pacific Touring Company
The paper "Retail Services Marketing of Australian Pacific Touring Company" is a delightful example of a case study on marketing. Australian Pacific Touring is a family-owned business which started in 1927. It focuses on delivering holiday experience that is memorable as well as life-enriching to individuals.…
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Strategic Marketing of The Tree Plantation Company
The paper "Strategic Marketing of The Tree Plantation Company" is a great example of a case study on marketing. The Tree Plantation Company provides wood products for the international and regional markets. The plantation industry is one of the fastest-growing industries in the globe. This is because of the high revenue the industry provides to the economic development.…
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Marketing Strategies and Business Environments of Apple Inc
The paper "Marketing Strategies and Business Environments of Apple Inc." is a worthy example of a case study on marketing. This paper seeks to develop a marketing plan for Apple Inc. new product, iPad2 that will address the needs of a new strategic business unit. The strategic business unit, in this case, is defined as a business unit within the overall corporate identity.…
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KJ Bread Company's Marketing Plan and Allocating Budgets for It Promotion
The paper “KJ Bread Company’s Marketing Plan and Allocating Budgets for It Promotion" is a thrilling version of a case study on marketing. K.J. Bread Company is a family-owned business located in Canberra. The company has provided Canberrans with a variety of bread products since 2005, and it has recently developed a new bread product named Fruity Delight.…
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Marketing Plan of Unicorn Energy Drink
The paper "Marketing Plan of Unicorn Energy Drink" is a perfect example of a case study on marketing. It is an apparent fact that the approach of a particular company in its marketing strategy is integral in the achievement and sustainability of its competitive advantage in the market. This is more evident when there is intense competition in the market under which the firm is operating.…
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Global Marketing Plan for Uniqlo Company
The paper "Glоbаl Маrkеting Рlаn fоr Uniqlo Company" is a worthy example of a case study on marketing. In the modern business environment business, small and large wishing to expand their operations to new markets has to layer done strategies on how to enter and establish its presence in the market. All these strategies are stipulated in a marketing plan.…
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Satisfaction of Hilton Hotel Corporation's Customers
The paper “Satisfaction of Hilton Hotel Corporation's Customers" is a worthy example of a case study on marketing. In marketing strategy, the distinction or disparity involving the higher and lesser end of the array of potential and feasible customer expectations is considered a fundamental planned or calculated contemplation in running and supervising consumer contentment.…
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SoFair's Marketing and Branding, Strategic Theories and Models, Key Segments and Targeting, SMART Goals, Ideas for Implementation and Measuremen
The paper “SoFair’s Marketing and Branding, Strategic Theories and Models, Key Segments and Targeting, SMART Goals, Ideas for Implementation and Measurement" is a fascinating example of a case study on marketing. Organizations and businesses have the potentials and opportunities to increase sales and this can be achieved through the utilization of strategic and marketing theories.…
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Integrated Marketing Communications for Whitener Inc. Ltds Veroxy
The paper "Integrated Marketing Communications for Whitener Inc. Ltd’s Veroxy" is a great example of a case study on marketing. Integrated marketing communication is a term used to describe the whole approach to marketing communication. Companies the world over are using this strategy to ensure consistency of marketing messages and the complementary media use.…
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Marketing Plan, Action Program, Monitoring, Evaluation and Control for Harvey Norman Holdings Company Limited
The paper “Marketing Plan, Action Program, Monitoring, Evaluation and Control for Наrvеy Norman Holdings Company Limited" is an impressive example of a case study on market. Harvey Norman Holdings Limited was started in 1982 by the two Australians Gerry Harvey and Ian Norman. In the year 1987, the company went public and is currently listed on the Stock Exchange in Australia.…
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Hospitality Business Plan for Gouger Chinese Dessert Shop
The paper "Hospitality Business Plan for Gouger Chinese Dessert Shop" is a perfect example of a case study on business. This hospitality business plan is for the proposed Gouger Chinese dessert shop to be located in Chinatown on Gouger Street, Adelaide city in South Australia. Gouger Chinese dessert shop is a newly envisioned Oriental-style restaurant.…
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Positioning and Branding of Eco-Shack Product - Consumer Segment in New Zealand, Business Segment Interested in Standard Eco-Shack
The paper “Positioning and Branding of Eco-Shack Product - Consumer Segment in New Zealand, Business Segment Interested in Standard Eco-Shack" is a fascinating variant of case study on marketing. This paper presents an analysis of a case study, where Eco-Shack, an eco-friendly housing facility, has been developed.…
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Brand Marketing Plan for Nestle Purina
The paper "Brand Marketing Plan for Nestle Purina" is a good example of a case study on marketing. Nestle Purina is a leader in the manufacture of pet foods. The company offers a range of cat foods such as wet cat food, dry cat food, cat litter, and cat treats. Its key product brands include Cat Chow, Purinary Veterinary diets, Purina One, Fancy Feast, Secondnature, Whisker Lickin and Pro Plan.…
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Easyjet Airline - Environmental Analysis of the UK and European Airline Market
The paper “Easyjet Airline - Environmental Analysis of the UK and European Airline Market" is a great example of a case study on marketing. There seems to be a number of factors that affect the daily operations of firms in every industry. These factors are external while others are internal and the firm will, therefore, need to adjust its current strategies from time to time.…
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Integrated Marketing Communication for M&Ms Candy Company
The paper "Integrated Marketing Communication for M&M’s Candy Company" is an outstanding example of a case study on marketing. It is evidently clear from the discussion that marketing communication is the communication of information that has a singular objective of facilitating or expediting the exchange of process.…
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Sass & Bide: Strategic Marketing Plan
The paper "Sass & Bide: Strategic Marketing Plan" is a perfect example of a case study on marketing. Sass & Bide, a company manufacturing clothes for women and children, was established in 1999 by Heidi Middleton and Jane Clarke who were former accounting graduates. Its headquarters are situated in Sydney Australia with outlets in Wellington and Melbourne (Sass & Bide, 2013).…
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Integrated Marketing Communication Plan of KFC
The paper "Integrated Marketing Communication Plan of KFC" is a great example of a case study on marketing. This integrated marketing plan for KFC is meant to investigate the possibility of increasing the market base for KFC’s main product (chicken pieces). The entire marketing communication team at KFC will focus mainly on both marketing and advertising.…
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Theories of Change of Attitude Incorporated in the Hong Kong International Airport's Advertising Campaign
The paper “Theories of Change of Attitude Incorporated in the Hong Kong International Airport’s Advertising Campaign" is a delightful variant of a case study on marketing. The campaign ‘Ho Ho Sik’ employed by Hong Kong International Airport (HKIA) was very successful because it employed a route suggested by the Elaboration Likelihood Model effectively.…
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Marketing plan for Thurya Satellite Telecommunication Company
The paper "Marketing plan for Thuraya Satellite Telecommunication Company" is a great example of a case study on marketing. It is a high-level summary of the marketing plan. The objectives of this business plan are to identify the steps that would be undertaken to achieve the maximum number of subscribers and airtime generation for the MSS market in Nigeria. …
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