Case Study Examples

Strengthens Brand Content Strategy with Magazine Redesign
The paper "Strengthens Brand Content Strategy with Magazine Redesign" is a wonderful example of a Management Case Study. Tourism is Australia’s largest export earner amongst services, accounting for 2.6% of total national GDP, at $34 billion (Tourism Australia 2010). Accommodation is on its part a great contributor to tourism’s value chain.…
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The UK Market in the Allocated Company
The paper "The UK Market in the Allocated Company " is a great example of a Marketing Case Study. Research on marketing is a vital and very important way in the development of marketing strategy. It engages activities such as a collection of information to give interested personnel an insight that deals with the mind of the customers. …
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Marketing Communications Mix Strategies
The paper "Marketing Communications Mix Strategies" is a wonderful example of a Marketing Case Study. Integrated market communication is a broad subject yet its increasing importance in achieving a competitive edge for an organization cannot be overlooked. Muller Company is the marketing and realization of position one in the sales of its yogurt brands.…
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Positioning of Sony Products in a Worldwide Market
The paper "Positioning of Sony Products in a Worldwide Market" is a great example of a marketing case study. This report analyzes the positioning of Sony products in a worldwide market. Sony is a public company, which was founded on 7 May 1964 by Masaru Ibuka and Akio Morita. The global corporation has it’s headquartered in Minato, Tokyo, Japan though it operates worldwide.…
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The Importance of Service Quality and the Evaluation of Meeting Customer Expectations of Hilton Hotel
The paper "The Importance of Service Quality and the Evaluation of Meeting Customer Expectations of Hilton Hotel" is a perfect example of a marketing case study. A service is an economic activity whose consumption is simultaneous to production and it offers added value for example comfort, convenience, amusement and timeliness (Wirtz et al, 262). The nature of service has implications.…
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Understandings of the SERVQUAL Model in Relation to the Banking and Finance Services
The paper "Understandings of the SERVQUAL Model in Relation to the Banking and Finance Services" is an outstanding example of a marketing case study. Bank managers all over are concerned in delivering quality service to their clients. They know that this is the only way that you can grow the client base and retain it as well.…
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Plan for Reconstruction of Queensland Health Organization Website
The paper "Plan for Reconstruction of Queensland Health Organization Website" is a perfect example of a marketing case study. Queensland Health is a vibrant organization, which is committed to offering different services with the aim of achieving well-being and good health for all individuals living in Queensland.…
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Individual Brand Plan for Vitaboost Soft Drink
The paper "Individual Brand Plan for Vitaboost Soft Drink" is a great example of a marketing case study. Following the launch of the Vitaboost Soft Drink brand by Last Chance Corporation, the company seeks to develop an effective brand plan that will enable it to successfully promote the brand in the United Kingdom market.…
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Situation Analysis and Current Market Analysis of Cadbury Chocolate
The paper "Situation Analysis and Current Market Analysis of Cadbury Chocolate " is a great example of a marketing case study. The Cadbury dairy milk chocolate has been in the market for over a century now since it was first manufactured in the United Kingdom in 1905. Its exotic taste and texture have kept it in the market for all this time.…
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Marketing Audit Report for Pepsi Max
The paper "Marketing Audit Report for Pepsi Max" is a perfect example of a marketing case study. It is evident that the right approach in any firm’s marketing strategy is imperative in the attainment and maintaining sustainable competitive advantage in the market. This becomes more paramount when a particular firm is confronted by massive competition in the market which endangers both its short and long-term viability.…
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Australia Wine Exporting Plan
The paper "Australia Wine Exporting Plan" is an outstanding example of a marketing case study. In recent years, there has been an increasing preference for imported bottled wines to imported bulk wines over the last few years. By 2005, the volume of bulk imported wines (exceeding two litres packaging) was more than two times higher than the volume of bottled imported wines (Euromonitor, 2010).…
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Australias Economic Growth in the Tourism Industry
The paper "Australia’s Economic Growth in the Tourism Industry" is an outstanding example of a marketing case study. One of the factors that contribute to Australia’s economic growth is the tourism industry. This has been made possible by the existence of a government sector that is efficient, a competitive business sector, and a labor market that is flexible.…
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Click Frenzy Australian Online E-commerce Event
The paper "Click Frenzy Australian Online E-commerce Event " is a perfect example of a marketing case study. Click Frenzy is an Australian online e-commerce event that offers exclusive special 24-hour retailing service. Click Frenzy simplify an advertising board for the exclusive specials that retailers will be offering to customers over the 24 hours while the interested customers are redirected by the e-commerce website to the option of click to buy.…
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The Mining Sector in Australia
The paper "The Mining Sector in Australia " is an outstanding example of a marketing case study. The entire world fraternity has developed laws governing labor and has continuously evolved the labor market by developing better reforms. This has brought the required changes and has provided more power to employees which have strengthened their bargaining power and has ensured that the employees are not exploited.…
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Success of the Advertising Campaign - Swap It, Dont Stop It
The paper "Success of the Advertising Campaign - Swap It, Don’t Stop It" is an outstanding example of a marketing caser study. Consuming healthy food is important as it helps an individual to prevent several chronic diseases and ensure a better life. The report looks to find out the success of the advertising campaign “Swap It, Don’t Stop It” which focuses on improving the eating habits of people.…
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A Consumer Segment in New Zealand That Could Be Interested in Standard Eco-Shack
The paper "A Consumer Segment in New Zealand That Could Be Interested in Standard Eco-Shack" is a great example of a Marketing Case Study. An understanding of the geographical segmentation is critical considerations for a housing company. This is because; a specific group of people is inclined to live in a specific location, cities, and regions through social influences. …
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Marketing Intelligent Systems Using Soft Computing
The paper "Marketing Intelligent Systems Using Soft Computing" is a wonderful example of a Marketing Case Study. Apparently, the customer is the most important stakeholder in any business corporation. The main reason why businesses exist is because of the customer. Many gurus in business management have described the customer as the backbone of the organization. …
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Great Answers to Tough Marketing Questions
The paper "Great Answers to Tough Marketing Questions" is a perfect example of a Marketing Case Study. The software and hardware market for products in the IT industry have merged to include those in the telecommunication, and specifically, mobile telephony. An extra sector of this particular industry would be that which directly deals with the internet. …
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Innovative Market Communications
The paper "Innovative Market Communications" is a perfect example of a Marketing Case Study. Mobile phones in the recent past have been seen to play a major role in various aspects. As the level of technological advancement improves day in day out a mobile phone is not only limited to speaking its used for various purposes. …
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The Companys Vision for Future
The paper "The Company’s Vision for Future" is a wonderful example of a Marketing Case Study. There are two major market opportunities underlying at the company’s disposal that can significantly be used to derive the corporate vision of IBM with a focus on enhancing its future sustainability. The first opportunity entails that, there is an increasing trend of customers’ awareness.…
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Hyundai Motor Company Market Development
The paper "Hyundai Motor Company Market Development" is a great example of a marketing case study. Environmental analysis (TOWS) of an organization involves evaluating both internal and external factors which have either a beneficial or detrimental impact on the ability of an organization to effectively compete in the market place.…
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Measuring and Interpreting Brand Performance - Mars Bars
The paper "Measuring and Interpreting Brand Performance - Mars Bars " is a perfect example of a marketing case study. Brand formation occurs as a result of the differentiation of products with the aim of curbing existing competition in markets among competitors. The paper illustrates how different brand performances are measured and interpreted.…
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Personal Selling - ALDI
The paper "Personal Selling - ALDI" is an outstanding example of a marketing case study. It is apparent that ALDI utilizes a robust channel which is integral in meeting the specific needs of the consumers in the market which is central to the B2B marketing strategy. This is best epitomized in the distribution channel tasks whereby the nature of the relationships between this company.…
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Recommendations to Moose Enterprise Pty Ltd
The paper "Recommendations to Moose Enterprise Pty Ltd " is a great example of a marketing case study. Humanity has an aggravated desire for music. This emanates from the notion that music is good for the soul and heals the brain. With these in mind, it is apparent that there is a market niche as there is insufficient music equipment developed for children.…
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LG Smart TV in the Australian Market
The paper "LG Smart TV in the Australian Market" is a perfect example of a marketing case study. According to an article by Pendlebury (2011), LG unveiled its smart TV models in 2011. However much it has been a trend for smart TV models to be unveiled at CES 2011, LG brought forth a difference and instead of coming up with the troubled Google TV model, it featured a platform that was developed in house (Pendlebury, 2011).…
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