Essays for “Case Study”

Positioning Dilemma Facing Tata Motors
The paper "Positioning Dilemma Facing Tata Motors" is a perfect example of a case study on marketing. In 2009, TML launched Nano, the smallest car in the world. According to the chairman of the Tata Group, Mr. Ratan Tata, TML aimed at building a low-cost car that would be affordable to the rapidly expanding middle class in India.…
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Bbusiness Model of ALDI
The paper "Business Model of ALDI" is a great example of a case study on business. Organizations tend to develop strategies based on the different internal and external factors and the manner the factors influence decision making. This makes it imperative that a better understanding of the environment is created so that it helps in the generation of positive results.…
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Establishing Business in Fashion Industry
The paper "Establishing Business in Fashion Industry" is an outstanding example of a case study on marketing. As the paper outlines, fashion is changing the way clothing business is done, how people wear and present themselves. Fashion design has systematically changed people’s lifestyle and clothing world.…
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Blueprints Business Planning
The paper "Blueprints Business Planning" is a great example of a case study on business. The proposed business plan for Blueprint's business planning does not adequately capture all the essential elements of a business plan that would aid decision-makers in determining the viability of the venture. The report identifies the various strengths and weaknesses of the business plan.…
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Jetstar Airways' Integrated Marketing Communication - Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations, Personal Selling
The paper “Jetstar Airways’ Integrated Marketing Communication – Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations, Personal Selling" is a worthy example of a case study on marketing. In the current dynamic business environment, business companies are working tirelessly to increase their customer base, improve their competitiveness in the marketplace.…
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McMalin's Prospects for Success in the Fast-Food Market
The paper “McMalin's Prospects for Success in the Fast-Food Market" is a persuading example of a case study on marketing. This report examines the marketing plan for McMalin's fast food which will help in formulating, implementing and measuring marketing strategies. To develop the marketing strategies different aspects are being considered by identifying the market entry strategy, etc.…
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Integrated Marketing Communication for KFC Company
The paper "Integrated Marketing Communication for KFC Company" is a perfect example of a case study on marketing. This plan provides a detailed description of the marketing communication strategies that will be used to improve the domestic sales of KFC Company’s chicken products, especially Kentucky fried chicken in Melbourne.…
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Colgate-Palmolive Company - Growth-Market Strategies for Leaders, Maintaining Competitive Advantage, Marketing Metrics and Audit
The paper “Colgate-Palmolive Company  - Growth-Market Strategies for Leaders, Maintaining Competitive Advantage, Marketing Metrics and Audit" is a perfect example of a case study on marketing. There is unprecedented competition in the market today. The need to have a bigger and better market share in the service or the product industry is bigger today than it was ten years ago.…
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Structural Steel Industry - Elements of Personal Selling Process
The paper “Structural Steel Industry - Elements of Personal Selling Process" is a brilliant example of a case study on marketing. The sales process is essential in ensuring that a client is satisfied with the services and products offered by a seller. In this case, Structural Steel Industry (SSL) has supplied steel to Laredo construction which does not conform to Laredo’s specification.…
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Four Encounters in Service Marketing - in a Chinese Restaurant, Car Service Station, Online Shopping, and Rose Valley Resorts
The paper “Four Encounters in Service Marketing - in a Chinese Restaurant, Car Service Station, Online Shopping, and Rose Valley Resorts" is a spectacular example of a case study on marketing. The report has been prepared to illustrate the importance of various models and theories in the field of service marketing.…
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The Current Market Trends in the Tourism and Tour Operating Sectors
The paper “The Current Market Trends in the Tourism and Tour Operating Sectors" is a pathetic variant of case study on marketing. Globally, tourism has become one of the most important industries with international arrivals expected to reach 1.6 billion by the year 2020 and the expenditure on tourism is expected to hit US$ 2 trillion marks.…
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Renault Sports Market in Australia
The paper "Renault Sports Market in Australia" is a wonderful example of a case study on marketing. Australia is one of the most robust countries in the car manufacturing industry both for domestic and international use. Its car industry is largely characterized by the manufacturing of large-sized cabin vehicles that are uniquely tied to its industry.…
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Tesco and Green Marketing as a Key Marketing Strategy
The paper "Tesco And Green Marketing As A Key Marketing Strategy" is a perfect example of a case study on marketing. Tesco is the biggest supermarket retailer in the UK, the fourth largest internationally as well as being the largest global online grocery retailer. In 2009, Tesco had 4308 stores in 14 countries around the world employing about half a million employees.…
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Modes of Entry in the Foreign Market for the Leather Manufacturer and the Franchise Model as the Best One
The paper “Modes of Entry in the Foreign Market for the Leather Manufacturer and the Franchise Model as the Best One" is a spectacular version of a case study on business. The company which deals in leather goods is looking towards entering into the United States because of the great opportunity presented by the country.…
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Coca Cola India as One of the Better-Known Success Stories Where the Marketing Story Is Concerned
The paper “Coca Cola India as One of the Better-Known Success Stories Where the Marketing Story Is Concerned" is a perfect example of a case study. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.…
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Toyota Prius's Situation and SWOT Analysis
The paper “Toyota Prius's Situation and SWOT Analysis" is a persuading version of a case study on marketing. Toyota Prius is a leading medium-sized hybrid sedan in the global motor market. The car offers a very stylish exterior, an EPA label fuel economy of 52 mpg as well as hybrid synergy drive. Of late the car model has experienced an upward trend in market performance.…
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Selection Strategy for Merino Textiles
The paper "Selection Strategy for Merino Textiles" is an excellent example of a case study on human resources. Merino Textiles (MT), a company dealing with the production of woolen and worsted textile products in Australia is faced with the dilemma of selecting qualified staff due to its HR poor strategies in the process.…
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Marketing Mikah Breweries' Products in France as a Good Ground to Start Exporting Its Products in Other Countries
The paper “Marketing Mikah Breweries' Products in France as a Good Ground to Start Exporting Its Products in Other Countries" is a forceful version of a case study on marketing. Mikah breweries currently produce the highest quality beer in Australia. The company is currently producing ales, stouts and bitters, low alcohol beers, premium lager, specialty beers, and standard lager.…
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Marketing Strategies Used by Samsung
The paper "Marketing Strategies Used by Samsung" is a good example of a case study on marketing. Many companies and businesses today are facing new pressure from the new global well-driven economy. The new global economy is characterized by high competition and globalization which has led many business organizations to come up with new survival strategies.…
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YouTube Phenomenon and Challenges, Marketing Mix of Innocent Company, Factors Influencing Behavior of Oasis Buyers

The paper “YouTube Phenomenon and Challenges, Marketing Mix of Innocent Company, Factors Influencing Behavior of Oasis Buyers" is a good example of a case study on marketing. Innocent may be considered as an ethical company due to the following: all bananas are bought from plantations that have been accredited by the Rainforest Alliance. this is an ethical auditing body.

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Qatar Airways Company - Strategic Retail Plan
The paper “Qatar Airways Company - Strategic Retail Plan" is a meaty example of a case study on marketing. Lewison defines a strategic retail plan as an impressive design or blueprint for ensuring success in all of the organization’s business endeavors. A strategic retail plan aims at realizing a strategic fit between the capabilities of the retailer and the environmental opportunities.…
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Positive and Negative Issues Affecting Rolex Australia Ltd's Clients in Accepting the New Commodities
The paper “Positive and Negative Issues Affecting Rolex Australia Ltd's Clients in Accepting the New Commodities" is an exciting version of a case study on marketing. Rolex Australia Pty Ltd is categorized as a private company dealing with precious stones and jewelry. The company is located in Melbourne, VIC Australia.…
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Holden Barina Product Line in China
The paper “Holden Barina Product Line in China" is an engrossing variant of case study on marketing. Holden Barina, a product line of GM Holden is one of the outstanding products in the automobile industry. GM Holden currently operates majorly in Australia. For the company, Holden Barina has remained a significant product line since 1856 when the company first launched the sale of cars.…
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Measuring and Interpreting Snickers Brand Performance
The paper “Measuring and Interpreting Snickers’ Brand Performance" is a brilliant version of the case study on marketing. The research found out that much needs to be done in order to have the Snickers chocolate competing on the same scale or even higher than the other brands, especially Mars Bars and Kit Kat, which are its major competitors.…
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Design Thinking: Case of Gap
The paper "Design Thinking: Case of Gap" is a perfect example of a case study on marketing. The business environment has been very dynamic in the current world. Almost all businesses are operating in very competitive environments. Businesses that are unable to adapt to the dynamic nature of their environment are forced out of the market.…
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