Essays for “Case Study”

Business to Business Marketing Addressing the TCL, Connections between Time Dimension and Success Variables in B2B Relationships
The paper “Business to Business Marketing Addressing the TCL, Connections between Time Dimension and Success Variables in B2B Relationships” is a convincing variant of case study on marketing. The report addresses the recommended marketing mix, importance of related variables and networks and recommended approach to the organization of salesforce.…
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Unilever Australia's Present Market Analysis and Profile of the Product
The paper “Unilever Australia’s Present Market Analysis and Profile of the Product” is a delightful version of a case study on marketing. This is a sample marketing plan. The financial and statistical information given remain assumptions for this case study and therefore are not supposed to be applied in the actual investment plan.…
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International Market Entry and Development in China's Automobile Industry
The paper “International Market Entry and Development in China’s Automobile Industry” is an impressive variant of case study on marketing. In recent years, China has emerged as a very strong economy and has offered certain attractive investment opportunities in different sectors. This report discusses the international entry of the automobile sector and its development in China.…
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Hong Kong as a Tourist Destination, Priority Market Targets, and Processes of Destination Choices
The paper “Hong Kong as a Tourist Destination, Priority Market Targets, and Processes of Destination Choices” is an intriguing variant of case study on tourism. This report aims to identify a tourist destination in the Asia Pacific region and find the name of the official government endorsed destination marketing organization of the destination.…
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Service Marketing of British Airways
The paper "Service Marketing of British Airways" is a perfect example of a case study on marketing. The marketing of service is more complicated than that of a good as a service is intangible. It follows then that the marketing mix of service has to be more detailed and carefully chosen to influence the purchasing decisions of consumers of services.…
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Incorporating Ethics in HR Strategic Policies: Case of Automobile Inc
The paper "Incorporating Ethics in HR Strategic Policies: Case of Automobile Inc" is a perfect example of a case study on human resources. Business firms and corporations that have incorporated ethics into their business strategies do not distinctly operate with the sole objective of making money (Hemingway, 2005).…
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Brand Development and Marketing: Case of Red Bull
The paper "Brand Development and Marketing: Case of Red Bull" is a perfect example of a case study on marketing. According to Keller (2003, p 54), brand equity refers to the strong and favorable as well as unique brand combinations that are created in the memory of the customers by the product supplier based on different ways of presenting the product or service to the market.…
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Marketing Analysis for Organ Transplant Foundation of Western Australia
The paper "Marketing Analysis for Organ Transplant Foundation of Western Australia" is an excellent example of a case study on marketing. This paper tells that the Organ Donation and Transplant Foundation of Western Australia is a corporate West Australian voluntary organization that operates as a charity organization.…
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Public Relation Management: Case of Keystone XL Pipeline System
The paper "Public Relations Management: Case of Keystone XL Pipeline System" is a great perfect example of a case study on marketing. This particular report concerns the Keystone XL Pipeline System. This report will focus on how to approach the issue of public relations in dealing with situations presented in this case study. The report deals with almost all facets of environmental conservation.…
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New Product Opportunity for Al Ghurair in American Market
The paper "New Product Opportunity for Al Ghurair in American Market" is a perfect example of a case study on marketing. This presentation is intended to give a full description of a new product (Jena chocolate bar) opportunity for Al Ghurair company consumer foods section in the American market. The company is currently operating in U.A.E but has operations in 20 countries world over.…
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The Market Analysis of Qantas Airlines
The paper "The Market Analysis of Qantas Airlines" is an amazing example of a case study on marketing. This company was established in the year 1920. It has recently grown tremendously to be a leading Australia’s airline. It has also expanded its operations internationally to counter competition of other leading international airlines.…
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Planning For Success: Case of Samsung Galaxy S3
The paper "Planning For Success: Case of Samsung Galaxy S3" is a perfect example of a case study on marketing. This report explains a proposed product launch for Samsung Company products. The product chosen is the Galaxy S3. The report starts with an introduction that sets the pace on the issue of the product launch event and what is expected in the entire process.…
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Marketing Mix Strategies of Lenovo Company
The paper “Marketing Mix Strategies of Lenovo Company” is a thrilling version of the case study on marketing. The marketing mix is an organizational tactical toolkit that includes the elements of marketing such as product, price, people, physical evidence, process management, promotion, and place with which companies execute an effective and efficient marketing strategy.…
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Samsung Galaxy S4 Marketing Plan
The paper "Samsung Galaxy S4 Marketing Plan" is a perfect example of a case study on marketing. A review of the smartphone market shows Samsung as a market leader with its flagship product Samsung Galaxy S4. In my opinion, although the company’s sale of high-end smartphones such as Samsung Galaxy S4 seemed to be slowing, the company was not hindered from growing its market share.…
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Marketing Plan for Veterans Association of Australia Inc
The paper "Marketing Plan for Veterans Association of Australia Inc" is a perfect example of a case study on marketing. This marketing plan introduces a new product for Partners of Veterans Association of Australia Inc., a non-profit making entity established 14 years ago to cater for the welfare of partners of veterans and current defense forces officers in Australia.…
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Shell as a Societal Marketer and Scio-Responsible Corporation
The paper “Shell as a Societal Marketer and Scio-Responsible Corporation" is an exciting example of a case study on marketing. Satisfaction, a keyword in marketing has been transformed into delighting the customers. This means that a Marketer not only has to meet the customer’s expectations but to exceed the expectations of his target market customers in order to delight the customers.…
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Brand Identity and Brand Positioning - Burts Bees' Marketing Efforts in the UK and Other Parts of the Globe
The paper “Brand Identity and Brand Positioning  - Burt’s Bees' Marketing Efforts in the UK and Other Parts of the Globe" is an inspiring version of a case study on marketing. It is only after seeing the company’s brand identification that consumers will get the temptation to buy its products. Therefore, the common aim of developing a good brand for all firms is creating new and loyal customers.…
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Coca Cola - Industry and the Brand, the Target Market, Current Issues in the Company's Advertising Strategy
The paper “Coca Cola - Industry and the Brand, the Target Market, Current Issues in the Company’s Advertising Strategy" is a fascinating case study on marketing. The carbonated drink industry is dominated by the two major brands, Coca Cola and Pepsi Cola. The beverage that is now known as Coca-Cola was invented by Dr. John Stith Pemberton, like a concoction of coca leaves and kola nuts.…
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Marketing Strategy for Centrica Plc
The paper "Marketing Strategy for Centrica Plc" is a perfect example of a case study on marketing. Within our internationally associated economies, the product development abilities are the base for flourishing competition. A thriving product development calls for enhanced tactics to structuring the development method, dipping waste, plus providing products to meet up with the client's needs.…
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Situation Analysis and Macro-Environment Situation of Playstation 3
The paper "Situation Analysis and Macro-Environment Situation of Playstation 3" is a good example of a case study on marketing. Products these days need a good strategy so that they can compete with their competitors. Sony is a household name in electronics but like other brands it too faces a lot of competition, Sony has always great with technology especially even it comes to hi-tech games.…
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Holden Commodore - Branding the Flagship, Segmentation in the Passenger Car Industry
The paper “Holden Commodore - Branding the Flagship, Segmentation in the Passenger Car Industry” is a persuading example of a case study on marketing. Every industry and organization uses a different strategy in order to measure and identify their market as the concept of marketing cannot be applied without this process.…
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The Current Marketing Situation of Qantas
The paper “The Current Marketing Situation of Qantas" is a wonderful example of a case study on marketing. Qantas is an Australian airline founded in 1920 and is the second oldest in airline history. The key marketing strategy that Qantas employs is market segmentation in which it offers diverse products for the diverse needs of travelers.…
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The Business Plan of a GREEN WORLDshop and the Perspectives of the Australian Market of Household Appliances
The paper “The Business Plan of a GREEN WORLDshop and the Perspectives of the Australian Market of  Household Appliances" is an engrossing example of a case study on marketing. The Australian household appliances market generated total revenues of $3billion in 2008, representing an annual growth rate of 2.6% for the period spanning 2004-2008.…
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Nando's International - Strengths and Weaknesses of the Business Based on Service Industry
The paper “Nando’s International - Strengths and Weaknesses of the Business Based on Service Industry" is a breathtaking version of a case study on marketing. Organizations are controlled by philosophies and ideologies of people who started the organization. The success of many of the organizations is the contributions of the stakeholders and other numerous interested parties.…
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Hidden Valley Cabin - Situational Analysis, Environmental Factors, SWOT, Financial Viability, Change in Current Operation
The paper “Hidden Valley Cabin - Situational Analysis, Environmental Factors, SWOT, Financial Viability, Change in Current Operation" is an excellent version of a case study on marketing. Hidden Valley Cabin has been operating in the tourism industry for 24 years. The firm apart from providing the amenities to a customer who stays at their resorts provides them with arrangements for tours.…
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