Essays for “Case Study”

Gloria Jeans Coffees - Selection of Thailand as the Trading Country, Vision, Marketing and Implementation Strategy of the Company in Thailand
The paper “Gloria Jeans Coffees  - Selection of Thailand as the Trading Country, Vision, Marketing and Implementation Strategy of the Company in Thailand" is a thrilling example of a case study on marketing. Gloria jeans coffees, Australia has decided to export its products to Thailand for the execution of its business at the global level.…
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Kikkoman Corporation's Marketing Strategies - Benefits for All the Stakeholders, Strengthening the Financial Indicators of the Corporation
The paper “Kikkoman Corporation’s Marketing Strategies – Benefits for All the Stakeholders, Strengthening the Financial Indicators of the Corporation” is a forceful example of a case study on marketing. A firm has been selected as the Kikkoman Corporation, the firm fulfills all the requirements as a successful firm from a banker,s viewpoint.…
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American Express Brand
The paper "American Express Brand" is a perfect example of a case study on marketing. American Express is a financial services card company with a rich history that continues to do extremely well in the global financial services market. A company that started out shipping packages quickly learned that what people really needed to ship was money.…
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Situational Analysis for Blackmores Fish Oil 1000 - a Brand Successful in Australia and International Markets due to Its High Quality
The paper “Situational Analysis for Blackmores Fish Oil 1000 - a Brand Successful in Australia and International Markets due to Its High Quality" is a meaningful example of a case study on marketing. Blackmore Company is an Australian organization, which is concerned with the production of health products and vitamins.…
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Marketing of Wonder Lotion by Medico
The paper "Marketing of Wonder Lotion by Medico" is a worthy example of a case study on marketing. Target Market -  According to Procter (2000) selecting a suitable market is something really important for the success of a product. Medico's name is often considered too respectable and has a "medicinal" image given the long history of the company.…
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Marketing Plan for Sunlight Soap Manufactured by Unilever Company in Australia
The paper “Marketing Plan for Sunlight Soap Manufactured by Unilever Company in Australia” is a breathtaking variant of case study on marketing. Many soap sales have been on the decline in the recent past. Just like other soaps, Sunlight Soap sales have declined and in some countries are no longer being sold in supermarkets.…
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Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord
The paper “Comparing the Marketing Approach of Two Companies - Toyota Camry and Honda Accord" is an impressive case study on marketing. The automobile industry is growing at a drastic rate due to the high demand for motor vehicles and also the fact that cars have become more of a necessity than luxuries.…
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Hyundai and Toyota's Strategic Marketing and Planning
The paper “Hyundai and Toyota’s Strategic Marketing and Planning" is a persuading example of a case study on marketing. This report analyzes the marketing approaches of two companies in the automotive industry, in terms of targeting strategies, market positioning and the microenvironmental and macro-environmental.…
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Apple's iPhone - Converting the Threats and Weaknesses into Strengths and Opportunities
The paper “Apple's iPhone - Converting the Threats and Weaknesses into Strengths and Opportunities" is a meaningful case study on marketing. Formerly known as apple computer s inc., Apple inc. is a company based in the United States that mainly deals with consumer electronics goods as well as computer software.…
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Apples Macro Environment
The paper " Apple’s Macro Environment" is a good example of a case study on marketing. The iPhone 3 GS which was introduced by Apple Company in 2009 is the most powerful and the fastest iPhone from this company. Its performance is high, and it has a better battery that stays for long. Considering other features like a camera, it contains a camera that is of a high-quality megapixel.…
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IMMY POSSUM Furniture Pty Ltd Company's Marketing Strategy and Objectives, Current Situation, Competitor and Issues Analysis
The paper “JIMMY POSSUM Furniture Pty Ltd Company’s Marketing Strategy and Objectives, Current Situation, Competitor and Issues Analysis" is a persuading case study on marketing. JIMMY POSSUM Furniture Pty Ltd Company is a leading furniture manufacturer in Australia. It was established by Jimmy Possum. It is categorized under Wood Household Furn-Ex Upholstered Manufacturers.…
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Importance of Self Congruence Model and Freuds Personality Theory in Boosting the Sales of the Sensodyne Toothpaste
The paper “Importance of Self Congruence Model and Freud’s Personality Theory in Boosting the Sales of the Sensodyne Toothpaste" is a motivating version of a case study on marketing. The purpose of this report is to analyze the importance of the Self-congruence models and Freud’s theory of personality and how they have been used to enhance the sales made by the Sensodyne Toothpaste Company.…
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Marketing Plan for iPad
The paper "Marketing Plan for iPad" is a brilliant example of a case study on marketing. Apple Inc. is one of the renowned global companies in the information and technology industry. The company is known for its innovative products a fact that has made it it's brand name strong in the market. In addition, Apple’s products are often considered simple and easy to use.…
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Marketing Plan for iPad in the Australian Market
The paper "Marketing Plan for iPad in the Australian Market" is a perfect example of a case study on marketing. Advancement in technology and globalization in the modern market and business environments have enhanced access to information and have influenced the rampant establishment of firms that offer similar products and services enhancing competition.…
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Virgin's Non-Specific Service Recovery, Receptive and Accommodating Attitude, Company's Right Steps Ensuring Customer's Satisfaction
The paper “Virgin's Non-Specific Service Recovery, Receptive and Accommodating Attitude, Company's Right Steps Ensuring Customer's Satisfaction" is a breathtaking case study on marketing. The letter below is a response to a complaint that was written to Virgin by a disgruntled customer. The customer complained of several mistakes that he noticed with the services provided by the airlines.…
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Establishing a New Market to Expand a Beer Products
The paper "Establishing a New Market to Expand a Beer Products" is an excellent example of a case study on marketing. It is apparent that beer products have been there and have been brewed for numerous decades. Contemporary society, however, has modified early modes of brewing due to technological growth (Van and Nico 22-23).…
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Vermont Teddy Bear's Difficulties while Internationalizing Business, the Place Where Internationalization Starts, Penetrating Foreign Markets
The paper “Vermont Teddy Bear's Difficulties while Internationalizing Business, the Place Where Internationalization Starts, Penetrating Foreign Markets" is an informative version of a case study on marketing. Internalization is also known as global marketing. Almost two decades ago, the term internationalization did not exist. Today, this term is very essential if a business is to realize its full potential.…
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The Use of the Marketing Theory for the Development of Albury Center as Prestigious Tourist Attraction Site
The paper “The Use of the Marketing Theory for the Development of Albury Center as Prestigious Tourist Attraction Site" is a thrilling example of a case study on marketing. Albury has one of the largest inland populations in Australia having over 90,000 persons inhabiting the districts that are statistically recognized districts. The tourist attraction area is located along the Hume Highway.…
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Marketing Plan for Apples iPhone
The paper "Marketing Plan for Apple’s iPhone" is a perfect example of a case study on marketing. Technology is really growing very fast globally hence causing mobile phones to be a necessity in both developed and developing nations. It is estimated that in the next few years, more than half of the world population will have ownership of mobile phones.…
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Entrepreneurship, Innovation and New Ventures: Case of Letour Travel Agency
The paper "Entrepreneurship, Innovation and New Ventures: Case of Letour Travel Agency" is a great example of a case study on business. The purpose of this business plan is to illuminate the business idea of Letour Travel Agency in Australia. The plan seeks to clarify the business regulatory environment, finance, marketing strategies, operations management, and human resources.…
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Coca-Cola s Current and Potential Customers, Factors to Evaluate Segments, Value Proposition, and Customer Intimacy
The paper “Coca-Cola’ s Current and Potential Customers, Factors to Evaluate Segments, Value Proposition, and Customer Intimacy" is a wonderful version of a case study on marketing. Coca-Cola is a well-renowned product across the globe. Coca-Cola is a carbonated soft drink that is sold in over 200 countries.…
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Marketing Plan for Joeys
The paper "Marketing Plan for Joey’s" is an outstanding example of a case study on marketing. Joey is a start-up company in Australia that offers sushi rolls. The company has been operating in Brisbane since 2008 and aims to differentiate its services by embracing the highest levels of safety and health standards and offering authentic Japanese sushi taste.…
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Theory and Experience regarding Nestle Corporation's Communication with Suppliers for a Sustainable Development of International Operations
The paper “Theory and Experience regarding Nestle Corporation’s Communication with Suppliers for a Sustainable Development of International Operations” is a worthy variant of case study on marketing. Buyer-supplier relationships are important to any multi-national that is expanding into a new country.…
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Hog's Breath Cafes - Marketing Models and Tactics, Online Shopping Trends, Hybrid Stores, and Competitive Strategies
The paper “Hog’s Breath Cafes - Marketing Models and Tactics, Online Shopping Trends, Hybrid Stores, and Competitive Strategies" is an exciting example of a case study on marketing. Currently, consumers are gradually becoming inundated with several choices in the market. Apart from ever mushrooming product brands, consumers are increasingly getting exposed to diverse retail channels.…
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Marketing Plan for a New Tattoo Removal Cream
The paper "Marketing Plan for a New Tattoo Removal Cream" is a great example of a case study on marketing. Originally, tattoos were used for various purposes in order to signify rank or status, spiritual or religious devotion and also as a mark of identification. They involve the insertion of ink deeper into the skin layer and can either be permanent or temporary tattoos.…
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