Essays for “Case Study”

Hollister Brand Space, the Way how Brandscape Integrates into Brand Communication Strategy
The paper “Hollister Brand Space, the Way how Brandscape Integrates into Brand Communication Strategy" is an inspiring version of the case study on marketing. Brand or product placement can be defined as an advertising method in which the corporate name, brand name, signs, and packages are positioned intentionally in television programs and motion pictures.…
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World of Warcraft Company - Web Page Planning as One of the Most Important Aspects for Online Games Company
The paper “World of Warcraft Company - Web Page Planning as One of the Most Important Aspects for Online Games Company" is a persuading example of a case study on marketing. As technological know increases, most firms across the globe adopted contemporary marketing through online methods. This has proved to be more profitable as it reduces the operational cost.…
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Marketing of Service Product: Case of Nyali Beach Hotel in Mombasa Kenya
The paper "Marketing of Service Product: Case of Nyali Beach Hotel in Mombasa Kenya" is a brilliant example of a case study on marketing. While studying marketing many authors have mentioned the application of 4 P’s that represent pricing, place, product, and promotion. The necessity to study the 4 P’s is for the purpose of implementing marketing plans in businesses.…
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L'Oreal Netherlands - Promotion of Its Product Lines with the Help of Garnier Name
The paper “L’Oreal Netherlands - Promotion of Its Product Lines with the Help of Garnier Name" is an engrossing example of a case study on marketing. It all started with the fact that in 1997, a chemist named Eugene Schueller founded a company named French Harmless Hair Colouring. As early as 1912, Schueller was exploring his hair color products across borders to Holland, Australia, and Italy.…
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Marketing of Service Products in Eco Beach
The paper "Marketing of Service Products in Eco Beach" is a perfect example of a case study on marketing. The 7ps of marketing has been used for marketing both services and products. However, this report outlines how eco beach resort has utilized the 7ps in the provision of its services to both existing and potential customers.…
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Apple Inc - Adopting Customer Relation Management, Stakeholders' and Value Chain Analysis, Political, Social, Technological Influences
The paper “Apple Inc - Adopting Customer Relation Management, Stakeholders' and Value Chain Analysis, Political, Social, Technological Influences" is a persuading example of a case study on marketing. According to Marshall N, the main competitors of Apple Company are BlackBerry, Nokia, and HTC due to their smartphones which have the same features as compared to the iPhones.…
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Issues at the Workplace, a Written Contract between Employer and Employees
The paper “Issues at the Workplace, a Written Contract between Employer and Employees" is a wonderful example of a case study on human resource. Whenever an employee is outside a company’s building, they represent that company to those they are in contact with. That is the reason why a positive attitude among employees is vital to a company.…
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Implementing of Customer Relationship Management McDonalds and Kentucky Fried Chicken
The paper “Implementing of Customer Relationship Management McDonald’s and Kentucky Fried Chicken" is an affecting example of a case study on marketing. Among the fast-food restaurants across the globe, McDonald’s and Kentucky Fried Chicken (KFC) are well known. Since the early ’90s, these fast-food chain restaurants have grown regularly.…
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Marketing Strategy and Analysis Report of a Australian Local Supermarket- Woolworth
The paper "Marketing Strategy and Analysis Report of an Australian Local Supermarket- Woolworth" is a good example of a case study on marketing. The Woolworths Company is a business that was commenced as a store. The store was first opened in Sydney. The company deals with the sale of electronic goods, general merchandise, liquor (Safeway liquor) as well as grocery.…
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Development of the Online Shopping: Case of Woolworth
The paper "Development of the Online Shopping: Case of Woolworth" is a perfect example of a case study on business. The world over the use of the internet has become a reality and it has continued to affect various aspects of human life and perhaps no single issue has been much addressed by the internet more than it has done in promoting and enhancing online shopping.…
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Marketing Strategy for Perfection Foods Limited
The paper "Marketing Strategy for Perfection Foods Limited" is a wonderful example of a case study on marketing. Current PositionPerfection Foods Limited is renowned for its freshly baked and hand-decorated cakes having been in operation since the year 2000 when it was established (Perfection Foods website, 2012).…
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Safaricom - Target Market, Price, Place, Promotion, People, Process
The paper “Safaricom - Target Market, Price, Place, Promotion, People, Process" is a potent example of a case study on marketing. Safaricom is a Kenyan telecommunications company that primarily offers mobile services to the Kenyan people. The company’s profile comes out as a near monopoly with a customer base that constitutes almost 77% of all mobile phone owners in the country.…
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Ipad Company - Goals, Vision, Mission Statement, Main Values, Marketing Strategy, Situational Analysis
The paper “Ipad Company  - Goals, Vision, Mission Statement, Main Values, Marketing Strategy, Situational Analysis" is a motivating example of a case study on marketing. In this marketing plan of the Ipad Company which is to be launched late this year, the first part gives the mission statement, vision, objectives and core values of the company; they are the blueprint.…
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Uniqlo Expansion Policy - Major Breakthrough with Its Advancement into the Gulf Markets Such as Dubai
The paper “Uniqlo Expansion Policy -  Major Breakthrough with Its Advancement into the Gulf Markets Such as Dubai" is an inspiring example of a case study on marketing. UNIQLO is one of the best fashion retailers in the world. Basing its marketing and profitability in the fashion retail industry (clothing), UNIQLO is a wholly-owned subsidiary with it’s headquarter in Tokyo Japan.…
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Castle Bongo's Customer Relationship System
The paper “Castle Bongo’s Customer Relationship System" is a meaningful example of a case study on marketing. Customer relationship management is a business strategy crafted to increase profitability and reduce costs through solidification of customer loyalty, satisfaction, and advocacy. Customer relationship management consolidates data from data sources within and outside the organization.…
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Managing People at Work: The Housing Industry Association
The paper "Managing People at Work: The Housing Industry Association" is an excellent example of a case study on management. The Housing Industry Association’s top management has just executed some changes in the organizational hierarchy, and this has caused a stirrup with some employees especially the old employees.…
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McDonalds Corporation and Its Application of the Marketing Mix Model
The paper "McDonald’s Corporation and Its Application of the Marketing Mix Model" is a great example of a case study on marketing. Since the 1970s, fast food outlet has been on the rapid increase in America as many have opted for the diet served in those outlets. Fast food outlets have been preferred by adolescents who frequently visit these fast food outlets preferably two times a week.…
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Positioning Dilemma Facing Tata Motors
The paper "Positioning Dilemma Facing Tata Motors" is a perfect example of a case study on marketing. In 2009, TML launched Nano, the smallest car in the world. According to the chairman of the Tata Group, Mr. Ratan Tata, TML aimed at building a low-cost car that would be affordable to the rapidly expanding middle class in India.…
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Bbusiness Model of ALDI
The paper "Business Model of ALDI" is a great example of a case study on business. Organizations tend to develop strategies based on the different internal and external factors and the manner the factors influence decision making. This makes it imperative that a better understanding of the environment is created so that it helps in the generation of positive results.…
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Establishing Business in Fashion Industry
The paper "Establishing Business in Fashion Industry" is an outstanding example of a case study on marketing. As the paper outlines, fashion is changing the way clothing business is done, how people wear and present themselves. Fashion design has systematically changed people’s lifestyle and clothing world.…
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Blueprints Business Planning
The paper "Blueprints Business Planning" is a great example of a case study on business. The proposed business plan for Blueprint's business planning does not adequately capture all the essential elements of a business plan that would aid decision-makers in determining the viability of the venture. The report identifies the various strengths and weaknesses of the business plan.…
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Jetstar Airways' Integrated Marketing Communication - Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations, Personal Selling
The paper “Jetstar Airways’ Integrated Marketing Communication – Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations, Personal Selling" is a worthy example of a case study on marketing. In the current dynamic business environment, business companies are working tirelessly to increase their customer base, improve their competitiveness in the marketplace.…
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McMalin's Prospects for Success in the Fast-Food Market
The paper “McMalin's Prospects for Success in the Fast-Food Market" is a persuading example of a case study on marketing. This report examines the marketing plan for McMalin's fast food which will help in formulating, implementing and measuring marketing strategies. To develop the marketing strategies different aspects are being considered by identifying the market entry strategy, etc.…
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Integrated Marketing Communication for KFC Company
The paper "Integrated Marketing Communication for KFC Company" is a perfect example of a case study on marketing. This plan provides a detailed description of the marketing communication strategies that will be used to improve the domestic sales of KFC Company’s chicken products, especially Kentucky fried chicken in Melbourne.…
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Colgate-Palmolive Company - Growth-Market Strategies for Leaders, Maintaining Competitive Advantage, Marketing Metrics and Audit
The paper “Colgate-Palmolive Company  - Growth-Market Strategies for Leaders, Maintaining Competitive Advantage, Marketing Metrics and Audit" is a perfect example of a case study on marketing. There is unprecedented competition in the market today. The need to have a bigger and better market share in the service or the product industry is bigger today than it was ten years ago.…
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