Essays for “Case Study”

CitySnacks Restaurants' Market-Oriented Approach, Agenda Points, Barriers in Change to Implement Marketing Programs
The paper “CitySnacks Restaurants’ Market-Oriented Approach, Agenda Points, Barriers in Change to Implement Marketing Programs” is a  spectacular version of a case study on marketing. According to this case study, CitySnacks is a retailing division with the Pleasure Food Restaurant Group. CitySnacks is a fast-food chain that operates in many cities in the U.K.…
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Market Situations of Music Industry: Case of EMI
The paper "Market Situations of Music Industry: Case of EMI" is a perfect example of a case study on marketing. The case gives an introduction about the market situations of the music industry which are drastically changed over a period of time. Due to the innovation in the technologies, the industry has seen significant changes in the mode of providing and distributing music.…
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Enzymes LTD UK Planning Guide - External and Internal Analysis, Porters Five Forces, 5Cs, 7s, Website Resources, Value Chain Analysis
The paper “Enzymes LTD UK Planning Guide - External and Internal Analysis, Porter’s Five Forces, 5Cs, 7s, Website Resources, Value Chain Analysis" is a good example of a case study on marketing. At the very beginning, the paper focuses on the situation analysis of the Macro-environment (PEST).…
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Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kelloggs Co
The paper "Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kellogg’s Co." is a perfect example of a case study on marketing. With 2008 sales of more than $ 12 billion, Kellogg’s is the world’s largest producer of cereal products and one of the largest in the convenience products industry.…
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Back to Basics: Marketing Strategies for Pepsi-Cola
The paper "Back to Basics: Marketing Strategies for Pepsi-Cola" is a brilliant example of a case study on marketing. Pepsi-Cola was first formulated by Caleb Bradham, a pharmacist from New Bern, North Carolina in 1898, and the company in its present form, PepsiCo Inc., was formed in 1965 by the merger of Pepsi-Cola with the Frito-Lay Company.…
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Strategies Needed for CitySnacks Restaurants
The paper "Strategies Needed for CitySnacks Restaurants" is a wonderful example of a case study on marketing. CitySnacks is a well-established business organization in the fast-food market in the United Kingdom. The fast-food market poses some opportunities which need to be exploited by the company in order to remain competitive.…
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Cathay Pacifics Brand Equity
The paper "Cathay Pacific’s Brand Equity" is a perfect example of a case study on marketing. Cathay Pacific is one of the oldest airlines company in the world. It is one of the few surviving full-service carriers from the Asia Pacific region, where a number of low-cost carriers have quickly captured the market.…
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Nike Sports Footwear - Demographic Changes and Social Influence, Customer Perceived Value of the Sports Brand
The paper “Nike Sports Footwear - Demographic Changes and Social Influence, Customer Perceived Value of the Sports Brand" is an engrossing example of a case study on marketing. Men's shoes account for a substantial portion of the footwear industry. Compared to women who possess more than one pair of shoes at a single time, a man can stay with the same shoe without purchasing a new pair.…
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New Zealand Heritage Park - Market Targets, Attendance from Overseas Visitors, Promotional Strategies, and Pricing
The paper “New Zealand Heritage Park - Market Targets, Attendance from Overseas Visitors, Promotional Strategies, and Pricing" is a perfect example of a case study on marketing. New Zealand Heritage Park is a theme park in Auckland New Zealand Park and it is the brainchild of Terry Beckett who realized New Zealand had tourism potential but lacked the facilities to retain the tourists.…
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Establishment of a Small Proprietary Limited Company: Case of Hot and Cold Drink Shop

The paper "Establishment of a Small Proprietary Limited Company: Case of Hot and Cold Drink Shop" is a perfect example of a case study on marketing. The main goal is the establishment of a small (proprietary limited) company that would have a flagship coffee shop near the London Tower. The location for the shop has been finalized already. 

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The Way Contiki Company Deals with Competitors in the Market
The paper "The Way Contiki Company Deals with Competitors in the Market" is a good example of a case study on marketing. Contiki Holidays is a leading coach tour operator company based in Australia and offering transport services to close to 100,000 travelers annually on up to 2,000 tour excursions. Contiki’s excursions are intended solely for individuals aged between 18 and 35 years.…
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SWOT, Competitive Analysis, Industrial and Macro-Environment Situation Analysis on Nike Shoes for Men
The paper “SWOT, Competitive Analysis, Industrial and Macro-Environment Situation Analysis on Nike Shoes for Men” is a  persuading example of a case study on marketing. This report comprises of a SWOT analysis of Nike shoes for men, specifically focused on the Air Jordan brand. Although Nike started as a small marketing venture of cheap Japanese shoes in 1962.…
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Business-To-Business Marketing Management: Case of Victorian Fine Furnishing
The paper "Business-To-Business Marketing Management: Case of Victorian Fine Furnishing" is a great example of a case study on marketing. Victorian Fine Furnishing is a company that produces crafted furniture and accessories. Recently, the company acquires a contract with Snoozarama to supply some goods. The commodities must be delivered after eight weeks.…
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The Marketing Strategy Starbucks Company Intends to Follow
The paper "The Marketing Strategy Starbucks Company Intends to Follow" is a delightful example of a case study on marketing. Starbucks has its presence in the coffee market and with gaining popularity along with all generation the coffee chain has extended its stores and growth potential by launching different stores worldwide.…
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The Impact of Global Financial Crisis on Loyalty Programs of HSBC
The paper “The Impact of Global Financial Crisis on Loyalty Programs of HSBC” is a  meaningful example of a case study on marketing. This study took an analytical look at how HSBC bank’s loyalty program has fared amid the recent global financial crisis. Many banks went under during the financial meltdown. Much of this is attributed to the low level of loyalty the customers have with their banks.…
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ANZ Bank Service Delivery System
The paper “ANZ Bank Service Delivery System” is a  perfect example of a case study on marketing. The paper reviews service management systems, service blueprinting techniques utilized by the ANZ bank, Australia. The paper evaluates the appropriateness of the service delivery system in terms of its strengths and weaknesses from a theoretical perspective and specifies the areas for improvement.…
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Cosmetics Market For XXCosm Ventures
The paper "Cosmetics Market For XXCosm Ventures" is a good example of a case study on marketing. The key objective of this paper is to detail marketing of the three cosmetic products of the XXCosm Company which is the Virgin Coconut Oil manufactured by the SUBAX Farm Product, anti-mole and wart solution by the NO more Mole and Warts, Philippines.…
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Why Marketing Concept Has Been Incorporated at Savoy Hotels and Resorts Miami Beach Florida
The paper “Why Marketing Concept Has Been Incorporated at Savoy Hotels and Resorts Miami Beach Florida?” is a thoughtful variant of case study on marketing. The previous studies on the implementation of the marketing concept in various firms show that most of the businesses have been much unwilling when it came to the idea of embracing the concept of marketing.…
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Marketing Analysis of Univera in Vietnam, Wide Polarity Gap between the Culture of the Product and the Culture of the Vietnamese Market
The paper “Marketing Analysis of Univera in Vietnam, Wide Polarity Gap between the Culture of the Product and the Culture of the Vietnamese Market" is a worthy example of a case study on marketing. There is a growing movement towards personal development and aesthetic balance in Asian countries. The need for Asian women to beautify and keep their primes is apparent.…
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B2B and B2C Websites Alibaba-com and Aflac-com
The paper “B2B and B2C Websites – Alibaba-com and Aflac-com” is a  potent version of a case study on e-commerce. B2B involves the exchange of information or products between two businesses instead of a business and consumers. It accounts for the rapid growth in revenue on online businesses. Great B2B sites need to be interactive; to have easy to manage open source content management systems; etc.…
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Marketing Plan for Alpha Lujo
The paper "Marketing Plan for Alpha Lujo" is a great example of a case study on marketing. The recent fluctuations of oil prices in the world have necessitated the development of new forms of fuel sources or innovation of technology that tend to use less or no oil at all. One of these technologies is the introduction of electric vehicles which is a new trend that is catching up.…
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Marketing Strategy and the Business Model for a Product
The paper "Marketing Strategy and the Business Model for a Product" is a worthy example of a case study on marketing. The identification of a lucrative market in the power backup solutions market in the UK has prompted the need to come up with a product to take advantage of the market opportunity and thus gain from the rising demand for UPS.…
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British Airways as a Service Company, Personal Experience with BA New First Class, Company's Analysis Using 7 Ps
The paper “British Airways as a Service Company, Personal Experience with BA New First Class, Company’s Analysis Using 7 Ps” is an intriguing example of a case study on marketing. The need for offering high-quality services to customers, especially in the service industry has become essential for the success of many firms across the globe.…
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France's Market Analysis - Financial Consideration, Cultural Competition, Demographics, Legal, Economic, and Market Trends
The paper “France’s Market Analysis – Financial Consideration, Cultural Competition, Demographics, Legal, Economic, and Market Trends” is a  thoughtful example of a case study on marketing. Foreign country market entrance is a difficult and challenging task because of the risks faced by a new company as well as obstacles that are encountered.…
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