Case Study Examples

Apple Inc - Adopting Customer Relation Management, Stakeholders' and Value Chain Analysis, Political, Social, Technological Influences
The paper “Apple Inc - Adopting Customer Relation Management, Stakeholders' and Value Chain Analysis, Political, Social, Technological Influences" is a persuading example of a case study on marketing. According to Marshall N, the main competitors of Apple Company are BlackBerry, Nokia, and HTC due to their smartphones which have the same features as compared to the iPhones.…
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Issues at the Workplace, a Written Contract between Employer and Employees
The paper “Issues at the Workplace, a Written Contract between Employer and Employees" is a wonderful example of a case study on human resource. Whenever an employee is outside a company’s building, they represent that company to those they are in contact with. That is the reason why a positive attitude among employees is vital to a company.…
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Customer Relationship Management for Business-to-Business Markets
The paper “Customer Relationship Management for Business-to-Business Markets" is an affecting example of coursework on marketing. Among the fast-food restaurants across the globe, McDonald’s and Kentucky Fried Chicken (KFC) are well known. Since the early ’90s, these fast-food chain restaurants have grown regularly.…
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Marketing Strategy and Analysis Report of a Australian Local Supermarket- Woolworth
The paper "Marketing Strategy and Analysis Report of an Australian Local Supermarket- Woolworth" is a good example of a case study on marketing. The Woolworths Company is a business that was commenced as a store. The store was first opened in Sydney. The company deals with the sale of electronic goods, general merchandise, liquor (Safeway liquor) as well as grocery.…
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Development of the Online Shopping: Case of Woolworth
The paper "Development of the Online Shopping: Case of Woolworth" is a perfect example of a case study on business. The world over the use of the internet has become a reality and it has continued to affect various aspects of human life and perhaps no single issue has been much addressed by the internet more than it has done in promoting and enhancing online shopping.…
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Marketing Strategy for Perfection Foods Limited
The paper "Marketing Strategy for Perfection Foods Limited" is a wonderful example of a case study on marketing. Current PositionPerfection Foods Limited is renowned for its freshly baked and hand-decorated cakes having been in operation since the year 2000 when it was established (Perfection Foods website, 2012).…
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Safaricom - Target Market, Price, Place, Promotion, People, Process
The paper “Safaricom - Target Market, Price, Place, Promotion, People, Process" is a potent example of a case study on marketing. Safaricom is a Kenyan telecommunications company that primarily offers mobile services to the Kenyan people. The company’s profile comes out as a near monopoly with a customer base that constitutes almost 77% of all mobile phone owners in the country.…
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Ipad Company - Goals, Vision, Mission Statement, Main Values, Marketing Strategy, Situational Analysis
The paper “Ipad Company  - Goals, Vision, Mission Statement, Main Values, Marketing Strategy, Situational Analysis" is a motivating example of a case study on marketing. In this marketing plan of the Ipad Company which is to be launched late this year, the first part gives the mission statement, vision, objectives and core values of the company; they are the blueprint.…
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Uniqlo Expansion Policy - Major Breakthrough with Its Advancement into the Gulf Markets Such as Dubai
The paper “Uniqlo Expansion Policy -  Major Breakthrough with Its Advancement into the Gulf Markets Such as Dubai" is an inspiring example of a case study on marketing. UNIQLO is one of the best fashion retailers in the world. Basing its marketing and profitability in the fashion retail industry (clothing), UNIQLO is a wholly-owned subsidiary with it’s headquarter in Tokyo Japan.…
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Castle Bongo's Customer Relationship System
The paper “Castle Bongo’s Customer Relationship System" is a meaningful example of a case study on marketing. Customer relationship management is a business strategy crafted to increase profitability and reduce costs through solidification of customer loyalty, satisfaction, and advocacy. Customer relationship management consolidates data from data sources within and outside the organization.…
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Managing People at Work: The Housing Industry Association
The paper "Managing People at Work: The Housing Industry Association" is an excellent example of a case study on management. The Housing Industry Association’s top management has just executed some changes in the organizational hierarchy, and this has caused a stirrup with some employees especially the old employees.…
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McDonalds Corporation and Its Application of the Marketing Mix Model
The paper "McDonald’s Corporation and Its Application of the Marketing Mix Model" is a great example of a case study on marketing. Since the 1970s, fast food outlet has been on the rapid increase in America as many have opted for the diet served in those outlets. Fast food outlets have been preferred by adolescents who frequently visit these fast food outlets preferably two times a week.…
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Positioning Dilemma Facing Tata Motors
The paper "Positioning Dilemma Facing Tata Motors" is a perfect example of a case study on marketing. In 2009, TML launched Nano, the smallest car in the world. According to the chairman of the Tata Group, Mr. Ratan Tata, TML aimed at building a low-cost car that would be affordable to the rapidly expanding middle class in India.…
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Bbusiness Model of ALDI
The paper "Business Model of ALDI" is a great example of a case study on business. Organizations tend to develop strategies based on the different internal and external factors and the manner the factors influence decision making. This makes it imperative that a better understanding of the environment is created so that it helps in the generation of positive results.…
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Establishing Business in Fashion Industry
The paper "Establishing Business in Fashion Industry" is an outstanding example of a case study on marketing. As the paper outlines, fashion is changing the way clothing business is done, how people wear and present themselves. Fashion design has systematically changed people’s lifestyle and clothing world.…
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Blueprints Business Planning
The paper "Blueprints Business Planning" is a great example of a case study on business. The proposed business plan for Blueprint's business planning does not adequately capture all the essential elements of a business plan that would aid decision-makers in determining the viability of the venture. The report identifies the various strengths and weaknesses of the business plan.…
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Jetstar Airways' Integrated Marketing Communication - Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations, Personal Selling
The paper “Jetstar Airways’ Integrated Marketing Communication – Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations, Personal Selling" is a worthy example of a case study on marketing. In the current dynamic business environment, business companies are working tirelessly to increase their customer base, improve their competitiveness in the marketplace.…
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McMalin's Prospects for Success in the Fast-Food Market
The paper “McMalin's Prospects for Success in the Fast-Food Market" is a persuading example of a case study on marketing. This report examines the marketing plan for McMalin's fast food which will help in formulating, implementing and measuring marketing strategies. To develop the marketing strategies different aspects are being considered by identifying the market entry strategy, etc.…
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Integrated Marketing Communication for KFC Company
The paper "Integrated Marketing Communication for KFC Company" is a perfect example of a case study on marketing. This plan provides a detailed description of the marketing communication strategies that will be used to improve the domestic sales of KFC Company’s chicken products, especially Kentucky fried chicken in Melbourne.…
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Colgate-Palmolive Company - Growth-Market Strategies for Leaders, Maintaining Competitive Advantage, Marketing Metrics and Audit
The paper “Colgate-Palmolive Company  - Growth-Market Strategies for Leaders, Maintaining Competitive Advantage, Marketing Metrics and Audit" is a perfect example of a case study on marketing. There is unprecedented competition in the market today. The need to have a bigger and better market share in the service or the product industry is bigger today than it was ten years ago.…
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Structural Steel Industry - Elements of Personal Selling Process
The paper “Structural Steel Industry - Elements of Personal Selling Process" is a brilliant example of a case study on marketing. The sales process is essential in ensuring that a client is satisfied with the services and products offered by a seller. In this case, Structural Steel Industry (SSL) has supplied steel to Laredo construction which does not conform to Laredo’s specification.…
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Four Encounters in Service Marketing - in a Chinese Restaurant, Car Service Station, Online Shopping, and Rose Valley Resorts
The paper “Four Encounters in Service Marketing - in a Chinese Restaurant, Car Service Station, Online Shopping, and Rose Valley Resorts" is a spectacular example of a case study on marketing. The report has been prepared to illustrate the importance of various models and theories in the field of service marketing.…
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The Current Market Trends in the Tourism and Tour Operating Sectors
The paper “The Current Market Trends in the Tourism and Tour Operating Sectors" is a pathetic variant of case study on marketing. Globally, tourism has become one of the most important industries with international arrivals expected to reach 1.6 billion by the year 2020 and the expenditure on tourism is expected to hit US$ 2 trillion marks.…
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Renault Sports Market in Australia
The paper "Renault Sports Market in Australia" is a wonderful example of a case study on marketing. Australia is one of the most robust countries in the car manufacturing industry both for domestic and international use. Its car industry is largely characterized by the manufacturing of large-sized cabin vehicles that are uniquely tied to its industry.…
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Tesco and Green Marketing as a Key Marketing Strategy
The paper "Tesco And Green Marketing As A Key Marketing Strategy" is a perfect example of a case study on marketing. Tesco is the biggest supermarket retailer in the UK, the fourth largest internationally as well as being the largest global online grocery retailer. In 2009, Tesco had 4308 stores in 14 countries around the world employing about half a million employees.…
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