Essays for “Case Study”

Comfy Den - the Nature, Number, and Characteristics of Australian SMEs, Factors Influencing SMEs Success and Failure
The paper “Comfy Den - the Nature, Number, and Characteristics of Australian SMEs, Factors Influencing SMEs’ Success and Failure" is a telling example of a case study on marketing. As earlier agreed in the last meeting, you asked for more information on the Australian business environment and the performance of the SMEs here in Australia.…
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Safaricom's Marketing Audit - Current Environment and Operation, SWOT and PEST Analysis, Stakeholder Matrix
The paper “Safaricom's Marketing Audit - Current Environment and Operation, SWOT and PEST Analysis, Stakeholder Matrix" is an intriguing example of a case study on marketing. The market assessment is an important activity in realizing business opportunities. There are several untapped opportunities in the market that can be of great positive impact on relevant business organization.…
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Sizzler Restaurants - Russel's Model of Affect, the Boundary Spanning Employees, a Blueprint for the Service Process, Different Types of Jay Customers
The paper “Sizzler Restaurants - Russel’s Model of Affect, the Boundary Spanning Employees, a Blueprint for the Service Process, Different Types of Jay Customers " is a good variant of a case study on marketing. The author uses the servicescape model and Russel’s Model of Affect to explain Zoe’s and Carol’s responses to their Sizzler service encounter experience.…
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Use of Integrated Marketing Communications in Marketing of Coopers Brewery Ltd
The paper "Use of Integrated Marketing Communications in Marketing of Coopers Brewery Ltd" is a good example of a case study on marketing. The success of the company is largely attributed to the marketing strategies it employs. The company employs niche marketing strategies that capitalize on the family nature of the firm and emphasis on the premium nature of its products.…
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Promotion of Recycled Water for Drinking in Frankston - Encouraging Action from the Target Audience, Media Plan to Gain a Market Share
The paper “Promotion of Recycled Water for Drinking in Frankston - Encouraging Action from the Target Audience, Media Plan to Gain a Market Share" is a thoughtful version of a case study on marketing. Times are changing and consumers need to be given preference in terms of accessing the best products which are engineered to satisfy their consumer needs and create a nice impression.…
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Integrated Marketing Communication Plan for EnviroGuard Company
The paper "Integrated Marketing Communication Plan for EnviroGuard Company" is a wonderful example of a case study on marketing. Integrated Marketing Communications is a way of planning systematically. This is done in order to determine the most consistent and effective message for appropriate target audiences.…
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Awareness of Tourist Needs, Preferences, and Perceptions of Saint Petersburg as a Place of Interest before Making a Strategic Marketing Plan
The paper “Awareness of Tourist Needs, Preferences, and Perceptions of Saint Petersburg as a Place of Interest before Making a Strategic Marketing Plan" is an affecting version of a case study on marketing. Saint Petersburg is a young city, with both European and Russian standards; it was found by Tsar Peter in 1703.…
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Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers
The paper “Shift of Customer Focus from Original Equipment Producers to Maintenance, Repair and Over Haulers" is a meaningful example of a case study on marketing. The Company’s industrial business division produces products that mainly serve two classes of clients i.e. production firms and servicing companies giving rise to two groups of customer groups.…
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Le Louvre Abu Dhabi - Strategy of Partnership with Media, and Websites, Proposals in Innovation, Integration & User Participation, Creating a Buzz
The paper “Le Louvre Abu Dhabi - Strategy of Partnership with Media, and Websites, Proposals in Innovation, Integration & User Participation, Creating a Buzz" is a worthy variant of a case study on marketing. The cultural relationship between the United Arab Emirates and France was given a major boost recently following the launch of the Le Louvre Abu Dhabi project.…
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3M's Industrial Business Division - Changing the Customer Focus from Original Equipment Manufacturers to Maintenance, Repair and Over Haulers
The paper “3M’s Industrial Business Division - Changing the Customer Focus from Original Equipment Manufacturers to Maintenance, Repair and Over Haulers" is an engrossing example of a case study on marketing. IBD has been serving as a broad range of industrial markets in the sale of appliances, paper, and electronics.…
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What Does Virgin Airline Need to Compensate the Customer for
The paper “What Does Virgin Airline Need to Compensate the Customer For?" is a forceful example of a case study on marketing. At 29 tree lanes, we appreciate feedback from our customers and making it known to us on how you feel about our services is always taken positively. Six problems were identified of which five of them were associated with the food served on board.…
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Red Bulls Advertising Effectiveness
The paper "Red Bull’s Advertising Effectiveness" is a perfect example of a case study on marketing. This paper discusses the Red Bull brand, with a major focus on the strategy used to market it. The product’s brand image is derived from its packaging, the slogan used, its flavor, as well as premium pricing.…
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Response to the Various Complains Concerning Poor Services in Virgin Hotel
The paper “Response to the Various Complains Concerning Poor Services in Virgin Hotel" is a convincing variant of a case study on marketing. I as the Marketing Manager of Virgin, I apologize for the various problems that our customers have been enduring, especially in terms of meals. Some of the problems that the customers have been encountering during the meals are very serious.…
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Interactive and Internet Marketing: Online Game Developed by Linden Lab
The paper "Interactive and Internet Marketing: Online Game Developed by Linden Lab" is an outstanding example of a case study on marketing. The author of this report aims at marketing an online game that is second life which was developed by Linden Lab. This will be done through storyboards and pictures.…
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Waste Management Systems, Key Market Factors of the Hidden Valley Cabins, Alternative Forms of Power in Chicken Treat
The paper “Waste Management Systems, Key Market Factors of the Hidden Valley Cabins, Alternative Forms of Power in Chicken Treat" is a cogent example of a case study on marketing. Market evaluation is a very essential component of any successful business. This is because evaluation makes it possible to gauge the current market and make decisions based on what will succeed.…
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Kit Kat and Mars Bars' Brand Performance, Awareness and Salience, Demographics and Segmentations, Buyer and Consumer Behavior
The paper “Kit Kat and Mars Bars’ Brand Performance, Awareness and Salience, Demographics and Segmentations, Buyer and Consumer Behavior" is an impressive variant of a case study on marketing. After collecting data, categorizing the data into various tables makes it easier to study and provide an overall summary of the findings.…
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Unlimited Travel International - Detailed Marketing Plan to Gain the Company's Competitiveness in the Tourist Market
The paper “Unlimited Travel International - Detailed Marketing Plan to Gain the Company’s Competitiveness in the Tourist Market" is an exciting version of a case study on marketing. UTI has currently identified some potential locations for its offices. The potential locations are situated in Sydney, Tasmania, and Brisbane and have an adequate population for tourism success.…
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Adventure Travel International Tours Agency's Business Plan
The paper “Adventure Travel International Tours Agency's Business Plan" is a thrilling example of a case study on marketing. In order to determine successfully the financial viability of the business, it is necessary to determine, the adequate wages required and the return on the company’s investments. At this point is necessary to develop an annual personal plan.…
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Jurlique - Developing an Appropriate Marketing Strategy for Further Ensure Better Growth and Higher Return to the Company
The paper “Jurlique - Developing an Appropriate Marketing Strategy for Further Ensure Better Growth and Higher Return to the Company" is a thoughtful example of a case study on marketing. Enlarging market share by going global with higher profitability has been eyed by most of the businesses all around the world and finding ways to sustain a business on a long term basis has been the need of the hour.     …
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Tetra Pak - Main Inputs, Outputs, and the Transformation Process Involved, Planning and Controlling
The paper “Tetra Pak - Main Inputs, Outputs, and the Transformation Process Involved, Planning and Controlling" is a meaty example of a case study on marketing. Production of food and beverages is a more complex enterprise which calls for detailed planning since the reception of the required raw materials to the activities of processing, packaging as well as the distribution of finished products.…
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Nexus Drinks - Customer Loyalty and Relationship Marketing
The paper “Nexus Drinks  - Customer Loyalty and Relationship Marketing" is a great variant of a case study on marketing. Nexus Drinks is a fictitious company organization that manufactures energy drinks amongst soft drinks and fruit drinks. Nexus Drinks hypothetically has been among the leading companies in the energy drink market.…
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The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand
The paper “The Benefits of Cycling - a Marketing Opportunity for Powerbike in Thailand" is a perfect example of a case study on marketing. The increasing concern towards the world environment has resulted in world economies looking towards developing a framework through which the business is individuals are able to ensure that carbon emission is reduced so that the world environment can be saved.…
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Marketing Strategy and Management of Invercargill Licensing Trust
The paper "Marketing Strategy and Management of Invercargill Licensing Trust" is a perfect example of a case study on marketing. Invercargill Licensing Trust (ILT) was established in 1944 to end the prohibition era in Invercargill which went on for 38 years and was considered the best method for reinstating alcohol licenses in the area.…
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Marketing of Service Products in the CBD Dental Center in Perth, Australia
The paper “Marketing of Service Products in the  CBD Dental Center in Perth, Australia" is a motivating example of a case study on marketing. Clients develop attitudes towards service products based on the salient beliefs they have about the particular product service. Choices made by consumers are made in reference to the value, psychological or product consequences. …
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Retail Marketing at Kings Cross Railway Station
The paper "Retail Marketing at King’s Cross Railway Station" is a great example of a case study on marketing. Retail marketing involves the selling of products after breaking bulk. It is the final stage of a product since it is the stage that the product reaches the end consumer in the supply chain. The profits at the retail stage are highest since every item is sold at a profit.…
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