Essays for “Case Study”

Joe Restaurant Marketing Plan
The paper "Joe Restaurant Marketing Plan" is an amazing example of a case study on marketing. Joe Restaurant marketing plan provides the management of the restaurant with reliable, up to date and implementable tips that will help to reach to the potential clients. Joe's restaurant marketing plan is drawn from a point of view of a restaurant profession.…
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Using Customer Relationship Management and Consumer Behaviour to Build Brand Equity and Brand Loyalty
The paper "Using Customer Relationship Management and Consumer Behaviour to Build Brand Equity and Brand Loyalty" is a perfect example of a case study on marketing. In today’s highly competitive market, businesses have understood the importance of satisfying their customers as customer retention ensures a constant demand for goods and services.…
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Hospitality Organisation Marketing: Case of Crowne Plaza
The paper "Hospitality Organisation Marketing: Case of Crowne Plaza" is an excellent example of a case study on marketing. The Intercontinental Hotels Group (IHG) is a multinational hotel company from Britain whose headquarters is in Denham in the UK (Hephaestus Books 2011). IHG happens to be the largest company on the globe with 646,000 as found in January 2010.…
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Eco Shack Marketing
The paper "Eco Shack Marketing" is a perfect example of a case study on marketing. The demand for environmentally friendly products and services has driven the producers to develop products, which fulfill the requirements of consumers. Different products ranging from beauty to airline products and services have been developed with the aim of sustaining the environment.…
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International Marketing Strategy in Saudi Arabia for Billabong International Limited
The paper "International Marketing Strategy in Saudi Arabia for Billabong International Limited" is a perfect example of a case study on marketing. Billabong is a holding company that deals in a range of apparel materials such as clothes and footwear as well as sports equipment. Other materials that are marketed and distributed by the company include accessories, eyewear suits, and hard goods.…
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Communication Strategy to Promote Range of Brown Sugars
The paper "Communication Strategy to Promote Range of Brown Sugars" is a good example of a case study on marketing. There is a strong reason for the Chelsea Sugar Company to proudly boast of its brand Chelsea Sugar, for it is an iconic brand name in the true sense, and the company has continued to occupy its place amongst the top 100 companies of New Zealand.…
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Marketing Mix, the Supply and Management Chain Equations for Blackmores
The paper "Marketing Mix, the Supply and Management Chain Equations for Blackmores" is a wonderful example of a case study on marketing. Marketing is ‘the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’, (Kotler, et al., 2006)…
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Taking Red Bull to Russia

The paper "Taking Red Bull to Russia" is a great example of a case study on marketing. The purpose of this stud is to asses the most suitable market for Red Bull. The study will look into the Russian macroeconomic situation to establish whether it is a lucrative market for Red Bull. Red bull is a leading energy drink in the world. 

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Marketing System: Case of Sony Playstation 3
The paper "Marketing System: Case of Sony Playstation 3" is an outstanding example of a case study on marketing. The understanding of marketing systems, their emergence, and their role in influencing economic growth is a necessary and first step towards the valuable engagement of marketing with society.…
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Marketing Plan for the Nanoholder
The paper "Marketing Plan for the Nanoholder" is a perfect example of a case study on marketing. Madison Inc is a fictitious company involved in developing and marketing a number of utility products in the market. The firm has entered into agreements with other firms to distribute a number of gadgets among them game consoles from Microsoft and Sony, video games, board games, toys, among others.…
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A Strategy of Global Marketing at Loreal
The paper "A Strategy of Global Marketing at Loreal" is an amazing example of a case study on marketing. The L’Oreal Group is considered as the largest company which produces beauty and cosmetics across many countries of the world. With its main offices in Paris, it has so many units and plants in the other nations of the world.…
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A Model Marketing Communications Program for The North Face
The paper "A Model Marketing Communications Program for The North Face" is a perfect example of a case study on marketing. This paper will present a basic marketing communications model, which is applied to The North Face, a well-known retailer of adventure sports apparel and equipment. The North Face was selected for this exercise because of its unique product mix.…
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Theories and Models in Marketing Strategy: Case of So Fair
The paper "Theories and Models in Marketing Strategy: Case of So Fair" is a delightful example of a case study on marketing. Every organization will always want to win the market place. This normally requires managers to equip themselves with all aspects of marketing strategies starting from formulation, all the way to execution.…
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Marketing Environment of Union National Bank
The paper "Marketing Environment of Union National Bank" is an excellent example of a case study on marketing. Union national Bank is one of the leading local banks in the UAE or the United Arab Emirates. It has its headquarters at Abu Dhabi and was established back in 1982 primarily as a public joint-stock company.…
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A Brand Development of Lee Peck Group Advertising Company
The paper "A Brand Development of Lee Peck Group Advertising Company" is a good example of a case study on marketing. Brand development determines the long term success of any organization as it helps the organization to have a pool of loyal customers. This helps organizations to gain maximum efficiency as even in difficult times the organization is able to reduce the shocks.…
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Introducing Sale of New Cars by Tesco
The paper "Introducing Sale of New Cars by Tesco" is a perfect example of a case study on marketing. Tesco PLC is a multinational company which offers groceries as well as other non food goods and services. The Company has been operational for close to a century. The company has a huge customer base with people spread across three continents.…
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Identifying and Assessing Starbucks' CRM Program
The paper “Identifying and Assessing Starbucks’ CRM Program” is a worthy example of a case study on marketing. As a customer, I can tell the difference between ‘customer service’ and ‘customer relations’ when the service is personalized. I visit Starbucks at frequent, regular intervals, usually four or five mornings per week, and two or three afternoons or evenings.…
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Globalization and Marketing Strategies in Wine Industry, Marketing Plan for Australia's Casella Wines Pty International
The paper “Globalization and Marketing Strategies in Wine Industry, Marketing Plan for Australia’s Casella Wines Pty International” is a meaningful example of a case study on marketing. Casella Wines won the coveted Australian Agribusiness Exporter Award in 2004 for a record third consecutive year. Winning the award meant Casella Wines joined the few select companies in Export Awards Hall of Fame.…
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Interactive and Internet Marketing: Napster Brand of Products
The paper "Interactive and Internet Marketing: Napster Brand of Products" is a perfect example of a case study on marketing. The Napster case study is a real testimony on how technology can actually change the sale output of the business strategies. This is so given the fact that the old Napster was really running at a loss due to the low revenues it was generating.…
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Business Plan: First Choice Drive-in
The paper "Business Plan: First Choice Drive-in" is an amazing example of a case study on marketing. The drive-ins in Australia were popular in the 1960s and 1950s and only a handful of them have survived since then. However, some have been expanded and an example of which is the Coburg drive-in Melbourne which since been upgraded to accommodate three screens.…
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The Current Shortcomings, Challenges, and Planned Recruitment and Training Process at ABC
The paper "The Current Shortcomings, Challenges, and Planned Recruitment and Training Process at ABC" is a good example of a case study on marketing. ABC is a multinational corporation that manufactures and sells electronics globally. The company is one of the best performing firms in the electronic and mobile phone manufacturing industry.…
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The Effectiveness of Service Marketing in Virgin Atlantic
The paper "The Effectiveness of Service Marketing in Virgin Atlantic" is a great example of a case study on marketing. It is with sheer amazement that I get to stare at the horrifying assorted items that you encountered during your flight on a fateful day. As a customer, you deserve to be angry at the grueling state of service that was delivered to you in spite of your love for our brand Virgin.…
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Market Situation of Kodak-Camera Firm
The paper “Market Situation of Kodak-Camera Firm” is a breathtaking example of a case study on marketing. Kodak is a company based in the United States and carries out global business operations. It offers different types of imaging products as well as services. The company has been recognized as a leading organization in the development and production of new imaging products and services.…
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Customer Relationship Marketing in a Chain of Fast Food Restaurants Kentucky Fried Chicken
The paper “Customer Relationship Marketing in a Chain of Fast Food Restaurants Kentucky Fried Chicken” is a convincing example of a case study on marketing. Kentucky Fried Chicken (KFC) is a chain of fast-food restaurants operating globally and was established by Harland Sanders in 1952 and it one of the most popular fast-food restaurants worldwide.…
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The Performance of Mars Bars with Other Brands in Its Category Including Kit Kat, Twix, Snickers, and Nestle Gold
The paper “The Performance of Mars Bars with Other Brands in Its Category Including Kit Kat, Twix, Snickers, and Nestle Gold” is an impressive example of a case study on marketing. There is a management catchphrase that says, ‘what is not measured is not managed’. It is important for businesses to keep track of their performance in the long term in order to ensure continued success.…
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