Essays for “Case Study”

Australia Fruit Cooperative Ltd - Marketing Plan to Launch Organically Produced Fruit Juices
The paper “Australia Fruit Cooperative Ltd - Marketing Plan to Launch Organically Produced Fruit Juices” is a persuading example of a case study on marketing. The Australia Fruit Cooperative Ltd which is an established player in the food processing industry in Australia for over three decades has recently ventured into New Zealand in keeping with its expansion plans.…
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Why Is Lebanon a Risky Country to Expand for the Australian Jelly Beans
The paper “Why Is Lebanon a Risky Country to Expand for the Australian Jelly Beans?” is an impressive version case study on marketing. This paper aims to develop an international marketing strategy for the jelly beans brand of an Australian manufacturer that is planning to expand in a new market, Lebanon.…
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Virgin Blue's Market Segmentation, SWOT Analysis, BCG Matrix, GE Matrix, Positioning, and Cost Leader Strategy
The paper “Virgin Blue’s Market Segmentation, SWOT Analysis, BCG Matrix, GE Matrix, Positioning, and Cost Leader Strategy” is a  potent version case study on marketing. Virgin Blue is a low-cost provider eyeing the leisure segment. The recent changes in their strategy to eye the business segment as it is growing and generates extra revenue seem a lucrative one.…
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Thai Culture and Food Festival - Assessment of the Market Environment, Target Market, Business Objectives, Marketing Strategy, and Plan
The paper “Thai Culture and Food Festival - Assessment of the Market Environment, Target Market, Business Objectives, Marketing Strategy, and Plan” is a breathtaking example of a case study on marketing. Thai festival was initiated as a celebration of the Thai culture. It is also known as a festival kingdom where national and provisional holidays are host regionally or globally events.…
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Air Products - International Business Management Process, the Concept of Strategic Alliance and How It Helps an Organization in Maximising Its Profits
The paper “Air Products - International Business Management Process, the Concept of Strategic Alliance and How It Helps an Organization in Maximising Its Profits” is a breathtaking example of a case study on management. The report provides an in-depth analysis of the Packaged Gases business of the company Air Products.…
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The Always Young Centre's Strategic Business Plan
The paper “The Always Young Centre’s Strategic Business Plan” is a  perfect variant of case study on business. The dynamics of living have had global impacts. The number of elderly has been increasing with the increase in life expectancy. The demographics of age change have been changing, with countries recording reducing birth rates and lower death rates, hence resulting in more elderly people.…
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ANZ Student Credit Card - Current Market Conditions, Competitive Environment, SWOT Analysis, Promotional Activities, and Bank's Benefits
The paper “ANZ Student Credit Card - Current Market Conditions, Competitive Environment, SWOT Analysis, Promotional Activities, and Bank's Benefits” is a  cogent example case study on marketing. Student credit card is a new financial service being offered by banks in Australia for Australian and international college students.…
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The Australian Ballet - Marketing Objectives for the Project, Target Market Segments, and Marketing Strategies
The paper “The Australian Ballet - Marketing Objectives for the Project, Target Market Segments, and Marketing Strategies” is an engrossing variant of case study on marketing. Goal statement: we would like to market the Australian ballet company to an extent that we will be viewed as one of the leading dance companies in Australia by both the artistic directors and the globe.…
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Internal and External Environment and PESTEL Frame Work Affecting the Market for Learn to Surf Strap
The paper “Internal and External Environment and PESTEL Frame Work Affecting the Market for Learn to Surf Strap” is a  convincing example case study on marketing. Learn to surf strap is a new product for helping young kids to learn how to surf. Learn to surf strap is a stylish tool that makes it easy to teach young children to learn how to surf safely.…
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Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services
The paper “Barclays Bank - Consumer Loyalty and Satisfaction due to the Use of Online Banking Services” is an impressive example of a case study on marketing. With increasing advances in technology, the internet has become easily accessible to many people across the world and this has subsequently led many businesses to adopt the e-commerce form of business model.…
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Pet Care Products - Target Market Strategies, PESTLE, SWOT and Situation Analysis
The paper “Pet Care Products - Target Market Strategies, PESTLE, SWOT and Situation Analysis” is a  perfect version case study on marketing. XYZ is an international company that is engaged in manufacturing a wide range of pet care products specifically for dogs and cats. Besides food products, the company also deals in the design and development of complementary products such as pet feeders.…
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Campaign for Quorn - Principles and Practice of Marketing Communications
The paper “Campaign for Quorn - Principles and Practice of Marketing Communications” is an exciting variant of case study on marketing. The companies which provide mycoprotein food products in the United Kingdom recognize six major forces of the macro-environment that affect their marketing plans: demographic, economic, natural, technological, political and cultural forces.…
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Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain
The paper “Marketing Activities That Will Ensure Optimal Operation of the Cupcake Shop Chain” is a  perfect variant of case study on marketing. The objectives for Cupcake Shops will include gaining a market share of at least thirty percent in every locality they operate. This implies intensive market research and strategy development will be carried out in their area of operation to gain the market share.…
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Segmentation, Targeting & Positioning Strategy for Google Glass
The paper “Segmentation, Targeting & Positioning Strategy for Google Glass” is a meaty variant of case study on marketing. Google Glass has looked to position its product differently and is looking to aim at a niche market. Google Glass which is a product different from those available in the market has integrated technology in such a manner that it helps to simplify live.…
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External Factors Influencing Consumer Decision-Making Process for Coke Consumers
The paper “External Factors Influencing Consumer Decision-Making Process for Coke Consumers” is a meaningful example case study on marketing. Consumer purchasing behavior is sometimes influenced by factors emanating from the external environment, which may be outside of their control. These factors have an indirect impact on the lives and consumption choices made by consumers.…
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Marks Company - Product Life Cycle, New Markets Entry, Pioneering Strategy, Niche Penetration Growth Strategies, and Marketing Strategies
The paper “Marks Company - Product Life Cycle, New Markets Entry, Pioneering Strategy, Niche Penetration Growth Strategies, and Marketing Strategies” is a  spectacular variant of case study on marketing. Marks Company operates in the production and supply of clothing and home products. The company currently leads in the provision of women-wear and lingerie in the United Kingdom.…
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Marriott International's Stages of Economic Cycle, Channels in Employee Recruiting, Marketing Strategy and Competitive Advantage
The paper “Marriott International’s Stages of Economic Cycle, Channels in Employee Recruiting, Marketing Strategy and Competitive Advantage” is a perfect version of a case study on business. This report aims at showing an in-depth examination of how the prevailing global economic and political conditions may affect the wellbeing of Marriott International’s current and future strategic situation.…
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Nestle's Situation and SWOT Analysis, Critical Issues, Marketing Objectives, and Strategies
The paper “Nestlé’s Situation and SWOT Analysis, Critical Issues, Marketing Objectives, and Strategies” is a thrilling version of a case study on marketing. Swiss food and beverage conglomerate Nestlé is launching a new coffee blend for its branded instant coffee soluble line, the Nescafe Greenblend. This new blend aims to capture the rising consumers of green tea.…
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Pros and Cons of the Acquisition Operation for Lenovo and IBM
The paper “Pros and Cons of the Acquisition Operation for Lenovo and IBM” is a spectacular variant of case study on business. This essay refers to an acquisition deal in which Lenovo, a dominant Chinese company merged with IBM PC unit as part of its entry into the international market, paying the US $1.75 billion to acquire the world IT giant PC unit.…
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Product Development, Promotion, and Distribution Strategy for iPad
The paper "Product Development, Promotion, and Distribution Strategy for iPad" is a perfect example of a case study on marketing. The report highlights various marketing aspects that are carried out by Apple in its efforts to design, promote and distribute its new product of iPad to various customers worldwide.…
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Amazon - SWOT Analysis, Porter's 5 Forces, and Company's Financial Information
The paper “Amazon - SWOT Analysis, Porter's 5 Forces, and Company’s Financial Information” is an outstanding variant of case study on marketing. Since its inception, Amazon has seen rapid growths and declines yet it rebounded and improved after the post-tech bubble of the early 2000s. Challenges to the firm's profitability are competition and threats from the internal and external environment.…
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Customer Service at Okavango Delta
The paper "Customer Service at Okavango Delta" is a perfect example of a case study on marketing. The Okavango Delta is a tourist attraction site. I noted labyrinth of lagoons, hidden channels and lakes which covers an area of about 17,000 square…
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World of Warcraft - Target Market Objectives, and Elements for the Website, Homepage Layout, Basic Schematics, and Branding
The paper “World of Warcraft - Target Market Objectives, and Elements for the Website, Homepage Layout, Basic Schematics, and Branding” is a meaningful variant of case study on marketing. With the huge success of World of Warcraft (WoW), measurable by subscription numbers, it is easy for website developers to sit back and assume that improving the website is not necessary.…
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Nike's PESTEL Analysis, SWOT Analysis, Target Market, Ansoff Matrix, and 4Ps of Marketing
The paper “Nike’s PESTEL Analysis, SWOT Analysis, Target Market, Ansoff Matrix, and 4P’s of Marketing” is an engrossing variant of case study on marketing. The world’s athlete industry offers a wide variety of footwear and apparel to choose from. The launch of running shoes for men which has different features like the distance run, the average speed, the calories burnt is the need for the hour.…
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Strategic Marketing Management: Case of Sony
The paper "Strategic Marketing Management: Case of Sony" is a good example of a case study on marketing. Sony is one of the largest electronics manufacturers in the world and produces a different variety of electronic gadgets that matches the need for a different segment of customers. Sony has launched different types of handy cams, plasma, television, laptops, computers, cameras, etc.…
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