Essays for “Case Study”

Energizer-Refreshers' Target Customers, Market Analysis, Competitive Advantages, Customer Incentives, Advertising, and Promotion
The paper “Energizer-Refreshers’ Target Customers, Market Analysis, Competitive Advantages,  Customer Incentives, Advertising, and Promotion” is an exciting example of a case study on marketing. The name is coined from two words – Energy and Refresh. The rationale is to reflect the two needs that the brand will, primarily, serve.…
Read Text
Introduction of the New Blackberry 10 by Research In Motion as a Major Event in the Firm's History
The paper “Introduction of the New Blackberry 10 by Research In Motion as a Major Event in the Firm’s History” is an inspiring example of a case study on marketing. The recent case of Blackberry is bound to catch the eye of not only an investor but also the curious marketer. The modern way of doing business has shifted from the adage selling concept to a strictly marketing concept.…
Read Text
Austar United Communications and Australand Property Group - Strategies to Satisfy Consumer Needs
The paper “Austar United Communications and Australand Property Group - Strategies to Satisfy Consumer Needs” is an exciting example of a case study on marketing. The fundamental philosophy of today's marketing strategies and techniques since the 1960s is mainly the outward focus on the consumers as the core of the universe.…
Read Text
Marketing Plan for De Pappilon for Wedding and Occasions in UAE
The paper “Marketing Plan for De Pappilon for Wedding and Occasions in UAE” is an engrossing example of a case study on marketing. De Pappilon is a medium-size wedding and occasions company that is located in Abu Dhabi, UAE. It was founded in June 2012 and offers services relating to planning for weddings and other occasions such as companies’ annual dinner parties, fundraising events, etc.     …
Read Text
Factors of Dyson's Competitiveness and Sustainability
The paper “Factors of Dyson’s Competitiveness and Sustainability” is an impressive version of a case study on marketing. Dyson has looked at making a change in marketing and other strategies so that the business is able to gain a competitive advantage. Dyson has developed its strategy based on the changing market environment and ensured that the firm is able to withstand competition.…
Read Text
Strategic Marketing for Colgate-Palmolive
The paper "Strategic Marketing for Colgate-Palmolive" is a good example of a case study on marketing. Colgate-Palmolive Company is a personal care product based in the US. Its main competitors are Procter and Gamble, Avon Products and Unilever. The mission of the company to provide products that meet customers’ specifications and expectations within a specified time and place.…
Read Text
Google Nexus' Strategic Marketing
The paper “Google Nexus’ Strategic Marketing” is a thrilling example of a case study on marketing. It has grown to a strong competitive corporation owing to its diverse and strong strategies. The paper will look at the strategic marketing plan employed in the production of the novel product-Google Nexus.…
Read Text
Marketing Strategies of Play Station Vita Launched by Sony Computer Entertainment Which Brought a Revolutionary Change in the Gaming Market
The paper “Marketing Strategies of Play Station Vita Launched by Sony Computer Entertainment Which Brought a Revolutionary Change in the Gaming Market” is an exciting example of a case study on marketing. This report has been prepared with the prime objective of developing marketing strategies for Play Station Vita a gaming product manufactured, marketed and sold by Sony Computers Entertainment.…
Read Text
Marketing Strategies and Opportunities That a Coffee Shop Bean Bar Can Look upon to Enlarge Its Customer Base and Ensure Market Expansion
The paper “Marketing Strategies and Opportunities That a Coffee Shop Bean Bar Can Look upon to Enlarge Its Customer Base and Ensure Market Expansion” is an exciting example of a case study on marketing. This report focuses on a complete marketing plan for Bean Bar, a coffee shop established in 2001 in Adelaide.…
Read Text
Starbucks - Strengths and Weaknesses of the Company in the American and Australian Markets
The paper “Starbucks - Strengths and Weaknesses of the Company in the American and Australian Markets” is an outstanding version of a case study on marketing. It is the dream of every company to expand and conquer as many markets throughout the world (Grant, 2003). However, Elbanna (2009), states that very few companies manage this fete.…
Read Text
Marketing Plan That Can Be Used by Parmalat Australia to Increase Its Competitive Advantage in the Market
The paper “Marketing Plan That Can Be Used by Parmalat Australia to Increase Its Competitive Advantage in the Market” is an excellent example of a case study on marketing. Parmalat Australia is a multinational dairy company that specializes in the production and marketing of dairy products. Parmalat was founded in 1961 and has over the years experienced tremendous growth and success.…
Read Text
Fundamentals of Business Administration and Management in Wal-Mart
The paper “Fundamentals of Business Administration and Management in Wal-Mart” is an affecting version of a case study on management. The need for starting Wal-Mart as a business organization was mainly to offer low and affordable products at the retailer’s prices. There was also a need to create employment opportunities for the citizens of the United States and its immigrants.…
Read Text
Business Planning for Cosy Health and Beauty Club
The paper “Business Planning for Cosy Health and Beauty Club” is a  persuading version of a case study on marketing. It was after realizing the high demands placed on the health and beauty club that I decided to start one of my own. This would also help in averting the increased stress levels in the workplace experienced by a huge percentage of workers in the globe. …
Read Text
Marketing of Pure General Insurance Company
The paper "Marketing of Pure General Insurance Company" is a perfect example of a case study on marketing. The PGI Company has long been facing hurdles in terms of its competitors, however, it boasts of a very huge strength in terms of being very strong in motor insurance. The situational analysis of this company reveals the company’s strengths and weaknesses.…
Read Text
Reiss - Company Analysis, Segmentation, Financial Ratios, and SWOT Analysis
The paper “Reiss  - Company Analysis, Segmentation, Financial Ratios, and SWOT Analysis” is a meaty variant of case study on marketing. The study starts with MACRO-ENVIRONMENT AUDIT (External Analysis) - learning of political, economic, social and technological factors that affect the company’s activities.…
Read Text
CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation
The paper “CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation” is an inspiring example of a case study on marketing. CitySnacks restaurant, being a major retailing division of the Pleasure Food Restaurant Group PLC (PFRGPLC) based in Manchester, is an example of fast food that is very successful and rapidly growing with restaurants in most U.K. city centers.…
Read Text
Marketing Plan: Home Appliances Repairs
The paper "Marketing Plan: Home Appliances Repairs" is a perfect example of a case study on marketing. Electronics Company is an organization that deals with repairs and maintenance of home appliances. It is six years old but currently, the business is facing competition and other problems that are out off the management control.…
Read Text
CitySnacks Restaurants' Market-Oriented Approach, Agenda Points, Barriers in Change to Implement Marketing Programs
The paper “CitySnacks Restaurants’ Market-Oriented Approach, Agenda Points, Barriers in Change to Implement Marketing Programs” is a  spectacular version of a case study on marketing. According to this case study, CitySnacks is a retailing division with the Pleasure Food Restaurant Group. CitySnacks is a fast-food chain that operates in many cities in the U.K.…
Read Text
Market Situations of Music Industry: Case of EMI
The paper "Market Situations of Music Industry: Case of EMI" is a perfect example of a case study on marketing. The case gives an introduction about the market situations of the music industry which are drastically changed over a period of time. Due to the innovation in the technologies, the industry has seen significant changes in the mode of providing and distributing music.…
Read Text
Enzymes LTD UK Planning Guide - External and Internal Analysis, Porters Five Forces, 5Cs, 7s, Website Resources, Value Chain Analysis
The paper “Enzymes LTD UK Planning Guide - External and Internal Analysis, Porter’s Five Forces, 5Cs, 7s, Website Resources, Value Chain Analysis" is a good example of a case study on marketing. At the very beginning, the paper focuses on the situation analysis of the Macro-environment (PEST).…
Read Text
Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kelloggs Co
The paper "Marketing Plan for Rejuvenation of the Coco Krispies Brand of Kellogg’s Co." is a perfect example of a case study on marketing. With 2008 sales of more than $ 12 billion, Kellogg’s is the world’s largest producer of cereal products and one of the largest in the convenience products industry.…
Read Text
Back to Basics: Marketing Strategies for Pepsi-Cola
The paper "Back to Basics: Marketing Strategies for Pepsi-Cola" is a brilliant example of a case study on marketing. Pepsi-Cola was first formulated by Caleb Bradham, a pharmacist from New Bern, North Carolina in 1898, and the company in its present form, PepsiCo Inc., was formed in 1965 by the merger of Pepsi-Cola with the Frito-Lay Company.…
Read Text
Strategies Needed for CitySnacks Restaurants
The paper "Strategies Needed for CitySnacks Restaurants" is a wonderful example of a case study on marketing. CitySnacks is a well-established business organization in the fast-food market in the United Kingdom. The fast-food market poses some opportunities which need to be exploited by the company in order to remain competitive.…
Read Text
Cathay Pacifics Brand Equity
The paper "Cathay Pacific’s Brand Equity" is a perfect example of a case study on marketing. Cathay Pacific is one of the oldest airlines company in the world. It is one of the few surviving full-service carriers from the Asia Pacific region, where a number of low-cost carriers have quickly captured the market.…
Read Text
Nike Sports Footwear - Demographic Changes and Social Influence, Customer Perceived Value of the Sports Brand
The paper “Nike Sports Footwear - Demographic Changes and Social Influence, Customer Perceived Value of the Sports Brand" is an engrossing example of a case study on marketing. Men's shoes account for a substantial portion of the footwear industry. Compared to women who possess more than one pair of shoes at a single time, a man can stay with the same shoe without purchasing a new pair.…
Read Text
Contact Us