Essays for “Case Study”

Interactive and Internet Marketing: Case of Napster
The paper "Interactive and Internet Marketing: Case of Napster" is a good example of a case study on marketing. One of the biggest brands in the digital music industry is Napster brand, which is a service that is normally subscribed and functions by enabling different fans all over the world to freely have a look at the largest and most miscellaneous online collection of different kinds of music.…
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City Link - Premium Express Company's Most Appropriate Marketing Communication Strategies and Tactics
The paper “City Link - Premium Express Company’s Most Appropriate Marketing Communication Strategies and Tactics” is a meaningful variant of case study on marketing. City Link - Premium Express Company is a company that offers parcel delivery services. The company is located in England. The company further offers the leading premium based delivery services.…
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Marketing Plan for Hanover Welfare Services
The paper " Marketing Plan for Hanover Welfare Services" is an outstanding example of a case study on marketing. Despite the advanced levels of world civilization, some portions of the globe still remain under difficult living conditions. In modern society, people living in hardship are referred to as underprivileged.…
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Marketing Management and Marketing Strategies as Fundamental in Developing and Marketing the New 4G, Wi-Fi Dial Smart Phone
The paper “Marketing Management and Marketing Strategies as Fundamental in Developing and Marketing the New 4G, Wi-Fi Dial Smart Phone” is a persuading variant of case study on marketing. Marketing management and strategies play a major and important role in modern business environments. The variables are crucial for business management to combating challenges arising from the market forces.…
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Nikes Communication Strategy
The paper "Nike’s Communication Strategy" is a perfect example of a case study on marketing. Nike, a US-based Fortune 500 company, is sportswear, types of equipment and accessories manufacturer and is considered as one of the famous brands that are being recognized world-over. The branding of Nike has been done so perfectly that its swoosh is being recognized by people in an instant.…
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Marketing Plan for Carry on Cruising Ltd
The paper "Marketing Plan for Carry on Cruising Ltd" is an amazing example of a case study on marketing. Carry on Cruising Ltd is considered as the fastest growing business in London. The company has incorporated the use of whilst leisure boat trips on River Thames which have been operating for many years.…
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Nokia Corporation Needs to Restructure Its Target Market to Cater to Low-Income Earners and Motorola Should Expand Its Market Share
The paper “Nokia Corporation Needs to Restructure Its Target Market to Cater to Low-Income Earners and Motorola Should Expand Its Market Share” is an exciting example of a case study on marketing. The manufacturing industry is one of the industries which are characterized by competition. Manufacturing involves the production of finished products, after following a number of prescribed processes.…
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Brand Paring in Changing Economy
The paper “Brand Paring in Changing Economy” is a convincing variant of case study on marketing. This case involves Sears Roebuck that is faced with the challenge of changing its strategy in marketing and organizational management. It has come to the notice of management through the company chief executive that the apparel strategy pursued in the last decades had a dismal financial outcome.…
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Smart's Beer in Entering the UK Market
The paper “Smart’s Beer in Entering the UK Market” is an engrossing variant of case study on marketing. Having concentrated in the domestic market of Australia, Smart’s beer company seeks to expand its operations by targeting the UK beer markets. The company is thus required to carefully develop a strategic plan to enable it to succeed in the UK market.…
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Differences between Online and In-Store Retailing to the New Company Being Established in Australia
The paper “Differences between Online and In-Store Retailing to the New Company Being Established in Australia” is a worthy example of a case study on marketing. Logistics refers to the supply chain section that is involved in the effective and efficient movement of goods, services or even information from their origin which is mostly the supplier to consumer.…
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Innocent Drinks Global Marketing - Indirect Exporting, Product, Price, Place, Promotion Mix, and Global Management Structure
The paper “Innocent Drinks Global Marketing - Indirect Exporting, Product, Price, Place, Promotion Mix, and Global Management Structure” is a brilliant variant of case study on marketing. The number and size of companies operating in a global marketing perspective have increased in the recent past. However, many of them have tried to enter into the international market in vain.…
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Campaign of Tax for Australias Future
The paper "Campaign of Tax for Australia’s Future " is a perfect example of a case study on marketing. A carbon tax is a form of taxing fuel users who emit carbon to the environment during production, distribution or use of fossil fuels based on their combustion emissions (Hoeller & Wallin 1991). …
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Extra Brand of Wrigley Company Limited
The paper "Extra Brand of Wrigley Company Limited" is a perfect example of a case study on marketing. Wrigley Company limited is a subsidiary of Mars Incorporated since 2008 and is the home of great brands. Mars Incorporated is a conglomerate with 5 business segments which include, Pet care, chocolate, Wrigley, food, drink, and symbioscience.…
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A Marketing Strategy to Improve Tourism in Hong Kong
The paper "A Marketing Strategy to Improve Tourism in Hong Kong" is a perfect example of a case study on marketing. The mission of the HKTB is to market Hong Kong as a world-class tourist destination among other Asian competitors (HKTB 2012). However, establishing a healthy competition strategy is the best way (Lumsdom 1997).…
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Human Resources and Organisational Structure of Johns Boilermakers Company
The paper "Human Resources and Organisational Structure of John’s Boilermakers’ Company" is an outstanding example of a case study on business. As the paper outlines, developing an effective organizational structure is an important aspect of any business is looking forward to succeeding in hard economic times.…
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International Marketing Environment of Walmart
The paper "Intеrnаtiоnаl Маrkеting Environment of WalMart" is a worthy example of a case study on marketing. Walmart is a global retailer that operates over 8,500 stores across 15 nations. It’s the largest in revenue generation as well as the largest private employer in the world with over 2 million employees. Australia offers a great opportunity for investment by Wal-Mart.…
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Future Prospect and Positioning Strategy for Kids Market Consultancy
The paper "Future Prospect and Positioning Strategy for Kids Market Consultancy" is a good example of a case study on marketing. Kids Market Consultancy is a consultancy firm providing research-based services to other organizations. The consultancy has been successful over the years as it focused on developing the business that the needs and requirements of the society were addressed.…
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The Strategic Marketing Plan of the McDonald's Franchise
The paper “The Strategic Marketing Plan of the McDonald’s Franchise” is a potent example of a case study on marketing. McDonald’s started as a small restaurant in Chicago by brothers Mac and Dick McDonald. In 1955, Ray Kroc established the McDonald’s corporation after pitching his idea of creating a national franchise to the brothers.…
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The Role of Employees in the Success of Ozzie Construction Company
The paper “The Role of Employees in the Success of Ozzie Construction Company” is a fascinating variant of case study on human resources. This report explores the solutions to challenges facing the employees in their workplaces. It also summarizes the fact that employees are the main pillars in the company because they are one interacting with customers on a daily basis.…
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Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au
The paper “Strategic Marketing of Vodafone Hutchison Australia and the SBU as the Vodafone Per-Pai-Au” is a persuading variant of case study on marketing. Vodafone Hutchison Australia (VHA) was formed in 2009 when Vodafone Australia Limited merged with Hutchison 3G Australia. Currently, the company has more than six million customers and is the third biggest Australia telecommunication company.…
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Arthritis & Osteoporosis WA Seeking Government Support in Creating Logistics That Ensure Information Dissemination in Western Australia
The paper “Arthritis & Osteoporosis WA Seeking Government Support in Creating Logistics That Ensure Information Dissemination in Western Australia” is a forceful variant of case study on marketing. The vision of Arthritis & Osteoporosis WA is to make sure there is a reduction in the disabling effects and incidence of arthritis, osteoporosis as well as other related conditions.…
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Target Market for Royal Mail Hotel
The paper "Target Market for Royal Mail Hotel" is a perfect example of a case study on marketing. The success of a service provider is largely dependent on the manner customer satisfaction can be ensured through the services. An organization being able to work on the 7P’s of marketing is able to bring a change in the style of working and ensure long term success of the business.…
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Strategic Marketing Plan for Classic Designers
The paper "Strategic Marketing Plan for Classic Designers" is an excellent example of a case study on marketing. This report will analyze the marketing plan for Classic Designers so that better strategies pertaining to marketing can be developed. The report will analyze the different strategy that Classic Designers will take in relation to market entry.…
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Mobile Product SLR-10 - Environmental and Competitor Analysis, Consumer Behavior, Segmentation, Targeting and Positioning, Product Strategy
The paper “Mobile Product SLR-10 – Environmental and Competitor Analysis, Consumer Behavior, Segmentation, Targeting and Positioning, Product Strategy” is a breathtaking variant of case study on marketing. The major markets for our mobile product SLR- 10 are Asia and Europe. This makes the population structure, composition, age, and nationality, race, religion, family size, etc.…
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Assessment of Unilever's Interactive Marketing Activities, Interactive Marketing for Consumers, Top Interactive Marketing Trends Facing the Industry
The paper “Assessment of Unilever’s Interactive Marketing Activities, Interactive Marketing for Consumers, Top Interactive Marketing Trends Facing the Industry” is an excellent variant of case study on marketing. Interactive marketing is the latest trend in companies all over the world. It is important to relate with customers and form an emotional bond to trigger brand loyalty in the customers.…
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